This presentation is designed for better understand upcoming 2013 year in travel industry. Enjoy it :)

1. Market Analysis
Travel
Nikita Kosholkin, Empatika
January 29, 2013
вторник, 29 января 13 г.

2. About this analysis
• This analysis contains core statistics and
trends on Travel category worldwide
• The goal of this presentation is to nudge us to
think about possible ways of development
• P.S. there are links to the resources on each
slide in «speaker’s notes».
вторник, 29 января 13 г.

3. UNWTO: one of the key reasons why tourism
will be a strategic pillar of any truly sustainable
economic future.
«Today, nearly half of the one billion
international tourist arrivals in the world are to
emerging and developing economies, where those
arrivals create and maintain jobs and
income for those most in need», - UNWTO
Secretary General Dr. Taleb Rifai,
вторник, 29 января 13 г.
http://skift.com/2013/01/24/the-future-of-tourism-in-the-new-new-economy/

4. US government: why travel is good for you, for your
business and economy as a whole?
вторник, 29 января 13 г.
http://traveleffect.com

5. Where to go
Where to live
What to do
Whats interesting
Where to eat
Where to go, lets
see...
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http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605

6. Skift: 11 of 13 trends
1. Everyone wants a chinese tourist (from 16,6 mln in 2002 up to 86 mln
people/year in 2012. In 2020 - 200 mln. Growth in their spending abroad 30% y/y
2. Ancillary fees (Airlines) are the new normal. Passengers want to see
all new fees being added on.
3. Last-minute mobile hotel booking (expect more single-function
startups)
4. The rise of price transparency (i.e. if price goes down - re-book it
automatically, e.g. tingo.com)
5. Food tourism
6. Airports as destinations («new holiday shopping mall»?)
7. Destination branding through movies («did you know - excursion»)
8. Digital maps are one of travel’s key battlegrounds
9. Personal in-flight entertainment through mobile devices
10. Blurring of business and leisure travel
11. Lure of the last Unknown: the rise of Myanmar
вторник, 29 января 13 г.
http://skift.com/files/reports/SkiftTrends-2013.pdf
http://www.nytimes.com/2012/12/11/business/holiday-shopping-takes-hold-at-
airports.html
http://www.ibtimes.com/12-biggest-travel-stories-2012-their-impact-926897

7. Carlson Wagonlit: business travel trends
There are some intersections with Skift
trends, but these are interesting ones:
• Brazil, India, China - will drive business
travel growth
• Reviews aggregators.
вторник, 29 января 13 г.
http://www.tnooz.com/2012/11/30/news/a-z-of-business-travel-trends-in-2013-expect-
more-of-the-same/

8. Sharing economy
• Airbnb
• Parking space (Parking Panda - US)
• Obstacle: legal issues
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http://www.slate.com/articles/business/small_business/2012/12/
parking_panda_rent_your_unused_parking_space.html

9. Business Travelers... compare with you
(regular traveler)
• 1,5x likely to have > $100,000 year income
• 9x likely - work in finance industry
• 5x likely - work in ad industry
• 66% likely to book a hotel with a 5-star
rating
• 69% likely to book a hotel (flight) less
than 3 days before traveling
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http://www.tnooz.com/2013/01/23/news/lifestyle-comparison-how-do-you-stack-up-
against-the-average-business-traveler-infographic/

10. Business Travellers... where do they travel internationally?
• Top cities • Top countries
• Florecne (62%)
• Switzerland (62%)
• Hong Kong (62%)
• Greece (61%)
• Mexico City (60%)
• Singapore (61%)
• Sydney (57%)
• Dublin (56%) • China (59%)
• Amsterdam (55%) • Netherlands (55%)
• Madrid (55%) • UK (52%)
• Dubai (55%) • France (52%)
• Bangkok (54%)
• Egypt (51%)
• Madrid (55%)
вторник, 29 января 13 г.
http://www.tnooz.com/2013/01/23/news/lifestyle-comparison-how-do-you-stack-up-
against-the-average-business-traveler-infographic/

11. Other
• Hotel as a part of airport experience
(esp. for people with long layover)
• Google Places Now Provides Zagat
Reviews To App Developers
• The rise of metasearch (Room 77, Trivago)
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http://airport-world.com/publications/all-online-articles/item/2181-bed-and-board?
utm_source=twitterfeed&utm_medium=twitter
http://readwrite.com/2013/01/18/google-places-reviews-in-api?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+
(ReadWriteWeb)
http://skift.com/2013/01/03/expedia-concur-team-in-30-3-million-funding-round-for-
room-77/

12. Summary
• Look closer at Asia-Pacific
• There is some shift in passenger’s mind
about pricing, airport role in their life and
etc.
вторник, 29 января 13 г.

13. Like this keynote?
Like App in the Air :)
http://facebook.com/appintheair
For more info contact me at:
nikita.kosholkin@empatika.com
вторник, 29 января 13 г.