You can LISTEN to the speech here: http://soundcloud.com/sister_mag/new-and-traditonal-media
This presentation was held at "The Hive 2012" by Toni & Thea Neubauer about the interplay of traditional and new media, concentrating on magazines and newspapers. Thea & Toni have founded sisterMAG, an online-only magazine for women
2. Who we are
founded: June 2011
1st issue: February 2012
2nd issue: May 2012
TONI THEA
older but
Strategy & Marketing Content & Layout
smaller
toni-in-viaggio.blogspot.com neu4bauer.blogspot.com
The one in
@Bassky @ThN26987
The one in the str iped
the beige skirt much
dress younger,
but taller!
2 The Hive – The European Blog Conference sisterMAG 19.05.2012
3. a nalys is
Why do people read
magazines & newspapers?
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4. 4
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from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie
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5. a nalys is
2011 U.S. CONSUMER TIME SPENT BY MEDIA
40%
22% 23%
9%
6%
TV PRINT RADIO WEB MOBILE
TIME SPENT PER MEDIA AD SPEND PER MEDIA
5 The Hive – The European Blog Conference from: aquarius.biz sisterMAG 19.05.2012
6. a nalys is
So The need for
magazines is gone..
6 The Hive – The European Blog Conference sisterMAG 19.05.2012
7. a nalys is
N o !
So The need for
magazines is gone..
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8. a nalys is
The fulfillment just
changes form and medium
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9. Analysis
1.0 2.0 3.0
WEB
One-to-many Many-to-many many-to-one
Social Media Curated web
< 1% ~1% >25%
% of users
creating
content
Value to CONSUMING CREATING & CAPTURING &
user CONTENT SHARING COLLECTING
Connection COMMENT WITHIN SHARE WITH FOLLOW TASTE
to others COMMUNITY FRIENDS EXPERTS
Examples NY TIMES, BLOGGER, TUMBLR,
ESPN, AOL, FACEBOOK, PINTEREST, EVER-
WEB.DE YOUTUBE NOTE, TWITTER
9 The Hive – The European Blog Conference Adapted from: nirandfar.com sisterMAG 19.05.2012
10. examples
New
examples
media
10 The Hive – The European Blog Conference sisterMAG 19.05.2012
11. COMPANY MAGAZINE
Monthly fashion, celebrity and
lifestyle magazine published in
the United Kingdom.
BLOGGERS AND DIGITAL
WORLD FEATURED IN PRINT
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12. HOT FASHION AND SHOPPING
German Fashion Print Magazine with
appendant online portal, where you
can buy the featured products
ONLINE SHOPPING TRIES
TO GO PRINT
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13. LONNY MAGAZINE
Bimonthly online magazine,
launched in October 2009, that
focuses on lifestyle and home
decor
FIRST POPULAR ONLINE ONLY
MAGAZINE AFTER DEATH OF PRINT
13 The Hive – The European Blog Conference sisterMAG 19.05.2012
14. SWEET PAUL MAG
Food- und Style-Magazin aus
New York, started as Online
Magazine in 2010
ONLINE-MAGAZINE
GOES PRINT & INTERNATIONAL
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15. DECORATE
Home Decor and Styling Tipps compiled
by blogger Holly Becker (Decor8)
BLOGGERS GET PUBLISHING
DEALS FOR BOOKS
More examples
Advanced Style Freunde von Tartelette
Freunden
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16. REVERIE MAGAZINE
First online (quarterly) & digital
wedding magazine in the UK.
INDUSTRY EXPERTS FINDING
A NEW OUTLET
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17. FAIR OBSERVER
Multimedia, multidisciplinary, mul-
tinational platform providing analy-
sis of issues, events, and trends of
global significance.
MANY INTERNATIONAL AUTHORS
FORM ONE DIGITAL NEWSPAPER
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18. FLIPBOARD
Social-network aggregation, magazine-
format application software for
Android and iOS
AGGREGATED CONTENT PRESENTER
SUBSTITUTES MAGAZINE
More examples
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19. PINTEREST
Pinboard-style social photo sharing
website allowing users to create & ma-
nage theme-based image collections
CAPTURING & COLLECTING VISUALS
STARTS SUBSTITUTING MAGAZINES
THE FANCY
Part store, blog, magazine
and wish list. Its objective is to
connect its users through sha-
red tastes and the “things” they
find interesting
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20. MIXEL
iPad app to create collages with
photos around you and remix
anyone else‘s
TRADITIONAL LEISURE ACTIVITIES
WITH PAPER GO DIGITAL
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21. PAPER.LI
Publishes Twitter, Facebook,
Google+ or any web content into
an online newspaper.
MIXTURE OF SOCIAL MEDIA SNIP-
PETS TURNS INTO NEWSPAPER
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22. 22
ide mo
gr ntit ro dels
ou y le
p
de se inf n ju tio
co te lf su or u l l st n
re rm ma ifi
ad in ca
mf rp
tio -
ing ed n
or ris
t e
No
se
tr
op co sta
le
ue
af inio
nt l g
Pr ctio ac y
fir ns e n lif -to
m
e -
ts
re Ha ta
la
x
pt fa les
at ics iry
ion
Ar s
Se fic imp
at li-
ch
lf
-r ion
ive
tio efl
from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie
n ec-
lu ac n
xu fu tu o
r n al
to pa
y ity
pic st
s e
im
Ide
pr nt
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t ige
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Rit
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23. sistermag
abc
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24. summary
The future of
publishing is bright
and the opportunities
are unlimited
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25. n ot
the end
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26. credits
www.sister-mag.com
@sister_mag
facebook.com/sister.magazin
“Layout” symbol by Anna Weiss, from The Noun Project collec-
Symbols tion.
„Projection Screen“ symbol by John Caserta, from The Noun
Project collection
“Worker” symbol by Bart Laugs, from The Noun Project collec-
tion.
http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-
statistics dings-folgen-nicht-der-mediennutzung/
http://www.nirandfar.com/2012/01/where-is-web-going.html
Wilhelm-Fischer: Warum lesen Menschen Publikumszeit-
study schriften?: Eine qualitative Studie
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