DBMEi.org aut

1. Social & Search
Optimization
A Look at Facts & Tactics
HashTag #dbmei

2. SEO Basics
Search Engine Optimization
“Inbound Marketing”
• Structure
– How is it designed and/or Crawled?
• Content
– What is this really about? Original or Copied?
Frequency of content updates?
• References
– Who points, links or references this?

3. Google Plus
• 72% of users are male and 55% of users are in
the United States
• Automotive & Electronics are the top
industries on G+
• Photos attract the most engagement, then
articles then video.
• Wed is the most active day, 9AM - 10AM most
active time of day.

4. Search & Social Optimization of Content
Search Optimization for Content
•Title of the Post
•URL
•First 50 Words keyword density
•Alt Tags on Images
•Featured Image
•Video Content
Social Optimization for Content:
•Media Content Mix
•Share Buttons & RSS Feed(s)
•Featured Image
•Descriptions
•Klout, PeerIndex, Kred
•Tools: Empire Avenue & Paper.li

5. Facebook
• Americans access Facebook more from a
mobile device then they do a PC
• Facebook activity peaks around 12 noon and
7PM on Weekdays.
• Saturday is the most active day for “Likes” and
“Shares” by users.

6. Best Practices for Timeline
 Publish More Visual Content
 Posts including a photo or video generates 2x more
engagement than other types
 Feature Custom Tabs in Views & Apps Toolbar
 Can use pictures to offer a call to action
 Highlight specific posts
 Will take up the entire width of the timeline
 Pin New Featured Promotions
 Posts will be visible at the top of the page

7. Make Them LIKE You!
 Incorporate Social Plug-ins on your Blog and
Website
– Code is provided by Facebook
 Let e-mail subscribers know about your Page, and
Ask for the Like!
 Use Facebook Ads
 Publish “Remarkable” content!
– Give them a reason to Like you
– Let people know they will get something if they
Like you!
 Ask friends to Like you

8. Twitter
• Mobile Twitter Users increase at an average
rate of about 180% a year
• Highest user activity on twitter is from 9AM –
11AM and 1pm to 3pm.
• Fridays are the most active day for retweets
and tend to be most active 3 to 6pm.

9. YouTube
• YouTube users are most active and even
spread between the ages of 18 and 54.
• YouTube is the second largest Search Engine
• 84% of internet users view videos online
weekly.

10. LinkedIn
• Close to 150 million users worldwide
• More than 2 million companies “active” on
LinkedIn.
• More than 2.5 million groups
• HR Professionals recruit more from LinkedIn
then any two (2) other sites
• More than 90% of employers review LinkedIn
profiles before hiring offers are made.

11. LinkedIn
Your LinkedIn Profile is Your Personal Brand Page
LinkedIn is an online “trade show” and networking event
 Showcase yourself and your accomplishments
 Connect with associates, colleagues, and like-minded
individuals through groups
 Build relationships
 Grow your brand

12. LinkedIn Strategies
for Your Brand and Business
Image
Profile Optimization - 100%
Your Connections (database)
Image Matters
 Credibility & trust
 7 x more likely to be read
 Real world recognition

13. Profile Optimization - 100%
Why?
 It’s your brand page
 Competitive advantage vs. disadvantage
 Search relevance (internal and external)
 Geographic relevance
 Industry relevance
 More content = more ways to engage

14. Your LinkedIn Database
“Bring the real world into the cyber world & vice versa”
 Download it and use it
 One of your most valuable assets
 Frequently updated
 In mail is effective/less spam

15. 1) Photo
2) Status update
3) Title
4) Message
References
Recommend
Save
5) Connections

16. Pinterest
• Recently Surpassed LinkedIn in Social Sites
ranking (based on users and activity).
• Used primarily by women in affluent
households.
• Has driven more traffic to websites than any
other social platform for Retail and Women's
Magazines in Feb 2012.
• Is a visual experience platform best used for
food, locations and home decor.

17. Search & Social Optimization of Content
Shortcuts get you cut off, from traffic!
Don’t get caught in Trends!
1980 – Telemarketing
1990 – Direct Mailers
2000-2005 Keywords for Search (Google, Yahoo)
2005-2008 Email Marketing, PPC, Banner Ads
2009 – Social Sharing (Facebook, Twitter)
2010 – Social Bookmarking (Digg, Reddit, StumbleUpon)
2011 – Video (YouTube, Vimeo, Conferencing)
2012 – Pictures (Pinterest, Google+)
Create Genuine Content that utilizes everything,
70% effective across 100% of sources is more effective
then 100% effective across 50% of the sources.
It’s also safer!