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BrandNewGame	
  
                                  Digital	
  (Personal)	
  Branding	
  




Bart	
  Hufen	
  	
  
Digital	
  Dude	
  and	
  Gameboy	
  
Born	
  in	
  1974	
  Utrecht	
  –	
  The	
  Netherlands	
  	
  

FanaGc	
  gamer	
  (1982	
  –	
  present)	
  &	
  music	
  composer	
  

Industrial	
  CommunicaGons	
  &	
  InformaGon	
  Management	
  (1994-­‐1999)	
  	
  
         Loves	
  to	
  play	
  
Product	
  Manager	
  at	
  Atari	
  Benelux	
  (<	
  3	
  yrs)	
  	
  
Channel	
  MarkeGng	
  Manager	
  &	
  online	
  &	
  CRM	
  at	
  Diesel	
  Benelux	
  (<	
  5	
  yrs)	
  	
  
Account	
  Manager	
  &	
  Brand	
  consultant	
  at	
  Crossmarks	
  (2	
  yrs)	
  	
  

Master	
  of	
  Brand	
  Management	
  (2008-­‐2010)	
  	
  
Author	
  of	
  	
  ‘A	
  Brand	
  new	
  Playground’	
  	
  	
  

Brand	
  Player	
  at	
  BrandNewGame	
  	
  


www.BrandNewGame.nl	
  
www.gamingandbranding.com	
  	
  
www.brandnewplayground.com	
  	
  
BrandNewGame	
  
                                       Personal	
  Branding	
  

Choose	
  a	
  field	
  of	
  experGse	
  	
  

Focus	
  and	
  become	
  a	
  specialist	
  	
  

Tell	
  other	
  people	
  what	
  you	
  are	
  doing	
  	
  

Over	
  and	
  over	
  again	
  in	
  different	
  ways	
  through	
  different	
  channels	
  	
  

Use	
  both	
  digital	
  and	
  real-­‐life	
  stuff	
  and	
  interchange	
  that	
  content	
  	
  
BrandNewGame	
  
                                 Menu	
  

LinkedIn	
  	
  
Blogger	
  	
  
Slideshare	
  	
  
Website	
  	
  
Google	
  analyGcs	
  	
  
Twi`er	
  	
  
Picassa	
  	
  
Youtube	
  	
  
Wordpress	
  	
  
Molblog	
  	
  
Facebook	
  	
  
Skype	
  
WeTransfer	
  	
  	
  
BrandNewGame	
  
                                             Menu	
  


LinkedIn	
  –	
  Business	
  contacts,	
  creaGng	
  groups,	
  send	
  newsle`er	
  	
  
Blogger	
  –	
  Relevant	
  posGngs,	
  YouTube	
  vids,	
  Slideshare	
  presentaGons	
  	
  
Slideshare	
  –	
  To	
  show	
  research,	
  expert	
  opinion,	
  inspire	
  others	
  	
  
Website	
  –	
  Let	
  it	
  be	
  dynamic	
  and	
  let	
  it	
  look	
  like	
  a	
  million	
  bucks!	
  	
  
Google	
  analyGcs	
  –	
  Use	
  it	
  to	
  measure	
  your	
  traffic:	
  learn	
  and	
  improve	
  	
  
Twi`er	
  –	
  To	
  build	
  up	
  a	
  fan-­‐base	
  and	
  promote	
  your	
  blog	
  posGngs	
  	
  
Picassa	
  –	
  Easy	
  video	
  creaGon	
  with	
  pics	
  –	
  easy	
  upload	
  to	
  	
  	
  
YouTube	
  –	
  Create	
  your	
  own	
  YouTube	
  video	
  channel	
  and	
  add	
  personals	
  	
  
Wordpress	
  –	
  For	
  professional	
  looking	
  websites	
  and	
  blogs	
  	
  
Molblog	
  –	
  Become	
  an	
  expert	
  writer	
  for	
  a	
  blog.	
  Molblog	
  in	
  my	
  case	
  	
  
Facebook	
  –	
  Choose	
  whether	
  to	
  use	
  it	
  personal	
  or	
  professional	
  	
  
Skype	
  –	
  Free	
  telephone	
  calls	
  and	
  easy	
  file	
  sharing	
  	
  
WeTransfer	
  –	
  Easy	
  file	
  sharing	
  	
  
BrandNewGame	
  
    Linkedin	
  
BrandNewGame	
  
    Linkedin	
  
BrandNewGame	
  
    Linkedin	
  
BrandNewGame	
  
    Blogger	
  
BrandNewGame	
  
   Slideshare	
  	
  
BrandNewGame	
  
    Website	
  	
  
BrandNewGame	
  
Google	
  analyGcs	
  	
  
BrandNewGame	
  
    Twi`er	
  	
  
BrandNewGame	
  
    Picassa	
  	
  
BrandNewGame	
  
   YouTube	
  	
  
BrandNewGame	
  
   Wordpress	
  	
  
BrandNewGame	
  
    Molblog	
  	
  
BrandNewGame	
  
   Facebook	
  
BrandNewGame	
  
    Skype	
  
BrandNewGame	
  
      Digital	
  InteracGve	
  (Personal)	
  Branding	
  

                           Make	
  sure	
  that	
  YOU	
  are	
  being	
  found	
  	
  

          Anything	
  you	
  say	
  on	
  the	
  internet	
  can	
  be	
  found	
  and	
  sGcks…	
  	
  

                             Just	
  DO	
  it	
  and	
  start	
  experimenGng	
  	
  

Decide	
  which	
  tool(s)	
  you	
  like	
  best	
  and	
  use	
  them	
  daily	
  or	
  at	
  least	
  weekly	
  

                        Most	
  tools	
  are	
  free	
  and	
  interconnecGble	
  	
  

                               Be	
  yourself	
  in	
  everything	
  you	
  do	
  	
  

                                Be	
  bold,	
  be	
  brave,	
  be	
  beaGful!	
  	
  
BrandNewGame	
  
Digital	
  InteracGve	
  (Personal)	
  Branding	
  




                     Ques%ons?	
  	
  

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Digital free media to promote thyself

  • 1. BrandNewGame   Digital  (Personal)  Branding   Bart  Hufen     Digital  Dude  and  Gameboy  
  • 2. Born  in  1974  Utrecht  –  The  Netherlands     FanaGc  gamer  (1982  –  present)  &  music  composer   Industrial  CommunicaGons  &  InformaGon  Management  (1994-­‐1999)     Loves  to  play   Product  Manager  at  Atari  Benelux  (<  3  yrs)     Channel  MarkeGng  Manager  &  online  &  CRM  at  Diesel  Benelux  (<  5  yrs)     Account  Manager  &  Brand  consultant  at  Crossmarks  (2  yrs)     Master  of  Brand  Management  (2008-­‐2010)     Author  of    ‘A  Brand  new  Playground’       Brand  Player  at  BrandNewGame     www.BrandNewGame.nl   www.gamingandbranding.com     www.brandnewplayground.com    
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  • 4. BrandNewGame   Menu   LinkedIn     Blogger     Slideshare     Website     Google  analyGcs     Twi`er     Picassa     Youtube     Wordpress     Molblog     Facebook     Skype   WeTransfer      
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  • 6. BrandNewGame   Linkedin  
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  • 8. BrandNewGame   Linkedin  
  • 9. BrandNewGame   Blogger  
  • 10. BrandNewGame   Slideshare    
  • 11. BrandNewGame   Website    
  • 13. BrandNewGame   Twi`er    
  • 14. BrandNewGame   Picassa    
  • 15. BrandNewGame   YouTube    
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  • 17. BrandNewGame   Molblog    
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  • 21. BrandNewGame   Digital  InteracGve  (Personal)  Branding   Ques%ons?