1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
GROUP MEMBERS STUDENT ID
LEADER: THUN SHAO XUN 0315919
CHIN TZE WEI 0315767
OOI KAI YANG 0315663
SIAU SEE SING 0315926
YEE ALGEL 0315890
TOH YIH SHENG 0315976
LIEW HONG ZHI 0315836
SHAUN CHUNG TIN FUNG 0315806
ASSIGNMENT: CHARITY DRIVE REPORT
LECTURER: MR. CHANG JAU HO
INTRODUCTION TO BUSINESS (BUSF0103)
SUBMISSION DATE: 20th JUNE 2014

2. TABLE OF CONTENTS PAGE
EXECUTIVE SUMMARY
OBJECTIVES
TARGET MARKET
COMPETITION ANALYSIS
PRODUCT AND PACKAGING
PRICING
PROMOTION
SPONSORS
DISTRIBUTION
GREEN MEASURES
HUMAN RESOURCE PLANNING
EVALUATION OF RESULTS
APPENDIX

3. EXECUTIVE SUMMARY
In charity drives, we all know that teamwork is really important, just like
what Michael Jordan has said : “Talent wins games, but teamwork and
intelligence wins championships”. Team, is a group of friends where we work
together to succeed. Do you know what team stands for? It basically means :
T - Together
E - Everyone
A - Achieves
M - More
Yes, a TEAM!
Therefore, we had to plan a good strategy with great tactics in order to
achieve and hit our target. Everyone was given a specific tasks to prevent social
loafing (psychology term) and wasted resources. Also, we always had meetings
in order to discuss on what we could improve, our sales & profits and most
importantly, how could we hit our target.
Nevertheless, communication skills are important as well. A good
communicator can transfer his or her messages well, because everyone
understands what the person is saying. Before this, only See Sing and Shao Xun
were the ones who promoted the food because the rest were not confident
enough to do so. See Sing felt it was a must for them to change and be braver
people. Soon, he began to start training them by asking them to go around and
ask, accompanied by him. At last, we did not only make good sales and profits,
but also created stronger and more confident people in our group!
As a conclusion, although we have still got many good qualities to
practice in order to succeed, but with this two, it is good enough. A team does
not succeed with only a person, just like Portugal would not win the World Cup
by relying to Christiano Ronaldo only. A team needs everyone to work together,
even though we fell down, we get back up and continue. “Unity is strength,
when there is teamwork and collaboration, wonderful things can be achieved”,
well said by Mattie Stepanek.

4. OBJECTIVES
Purpose of having this Charity Drive
We decided to donate all the donations and sales revenue earned from our cookies, coconut
jellies and coconut drinks through this charity drive to our desire charity organization, City
Revival Boys Home. City Revival Boys Home is a very special place for us all as this is the
place where we were able to interact with the kids and at the same time help to do some
good hearted dead of refurnished their front gate during our moral community service there
last semester. So this place will always have a place in our hearts.
As a result, we are able to feel connected to every of the orphanage there regarding their
wants and needs. Since most of the kids are interested in playing football, we decided to use
that load of money to buy them a pair of football shoes.
We will consider this as a generous gift to them so that they can fulfilled their dreams of one
day becoming the Messi’s and Ronaldo’s of Malaysia. It is a small price to pay as to be able
to see the smiles we have bought back to them is truly a priceless moment.
Approximate objectives
Throughout this charity drive, we did a little survey on the approximate target that we wish to
accomplish by the end of the charity drive. This is to give us some added motivation of not
only able to reach our required target of RM 4000 in order to get an A in this assignment but
doing it for the purpose of those orphanages in our minds.
With this plan we are able to manage our time accordingly for each day inching forward
towards our target.
Below is the approximate target we wish to accomplish from this charity drive assignment:
Target Sales: RM 1500
Target Donation Amount: RM 200
Target Sponsorship: RM 1500
At the end of this assignment, we did experienced some bumps and knocks here and there
but through our sheer determination we are able to succeed in reaching our target sales,
donation amount and target sponsorship that will bring about a sturdy profit to cover up for
the operating expenses.

5. TARGET MARKET:
A brief bio on the background of our customers
First of all during the one whole week we are having the charity drive, we have experienced
the many types of customers buying our products.
Most of our customers can be said are to be around of Taylor’s that consists of students
from our FNBE course or from other intakes either can regard them as our seniors or juniors.
Secondly from what we have seen from our customers, we can conclude what their wants
and needs are exactly. From the wants perspective, most of our customers are quite content
on paying the desired amount for our coconut jellies and drink for RM 5 and 10 respectively.
The same cannot be said for our cookies products as it is deemed quite expensive and not
worth it. Since in each packet, there are around 8 pieces of cookies.
From the needs perspective, we find out that how the type of weather can affects the mood
and need of the customers on that day. Like for example, during most hot weather, we will
get a huge influx of customers buying them to quench their thirst.
So from what we are able to take into account their wants and needs, we were able to make
some minor adjustments in making our cookies profitable.
Lastly when explaining about their wants and needs, we must also take into account their
spending power. Spending power in this case means the amount of money a person is
willing to spend on a product. They will only put their money where the mouth is if they think
the products we are selling are quite suitable to their target price range. They will also
consider buying some more and introduce it to their friends after getting deep satisfaction
from it. For most they are willing to spend a few bucks on it since it is their likes of wanting to
drink the coconut jellies, coconut drinks and cookies. Other than that, some are willing to
spend as a show of gratitude for the work we put into this charity.
So we can conclude that most customers will be willing to buy if they deem the products
worth it and at the same time able to give them benefits. This is the case from what our
coconut jellies and drinks can bring to our customers. A touch of freshness to those who
drank it and trust me they will come back for more and bring along one or more of their
friends to try it out.

6. COMPETITION ANALYSIS
In any business you set up either it is for a charity drive or to fulfill a life long dream, you will
be expected to be competing against other main competitors in the same market industry.
So through this charity drive, we have experienced a lot of competitors that sold different
kind of things and at different pricing power.
As we break down the scope of all those competitors out there, we found out that our two
main competitors were Fredrick’s group and Wee Keat’s group. In both cases we can point
out that Fredrick’s group were selling ARIZONA drinks and Wee Keat one were selling
cookies which very much fall under what we are currently selling: coconut jellies, coconut
drinks and our homemade cookies.
These two competitors have their own unique strengths and vulnerabilities. For Fredrick’s
group most of their member have good persuasive skills. They have the ability to face any
kind of people they encountered and try sweet talking with them until they change their
minds. Even though they feel sad after getting rejected, we still never give up. On the other
side, Wee Keat and their group members will go around the campus trying to sell off their
cookies and bread. They manage to sell all of their breads and cookies because they have
great communication skills. However all good things must have a deficiency as well as both
groups should try selling a range of other products. This is to make sure the customers
would not feel nostalgic for buying and eating or drinking the same things. In fact, it will
discourages customers to buy it again as it is never good to do it more than once as goods
will easily lose their appeals after a couple of days.
Furthermore, most of the customers were interested to buy their product. This is because
their products are more attractive. For example like Fredrick’s groups that was selling their
Arizona drinks. Arizona drinks are different drinks that we saw on supermarket. This drinks
are tall and also cover with beautiful packaging. The most important thing is Fredrick is able
to control the pricing power, as Arizona drinks cannot be found anywhere. So they sell their
drinks about RM10 per can. As for Wee Keat’s group, they sell their cookies cheaper than
ours. They try to joke around and fun to talk to with their customer, so they can draw the
customer attention. Besides that their bread are fresh and tasty.

7. The stall who competed selling jellies with us : Refuel
Type of jelly they sold : Herbal Jelly (Guilinggao)
Interviewee : Tee Sin Yi
Interviewer : Siau See Sing
2) What were your products? How about the prices?
We had been selling sandwiches, herbal teas, orange juices and also herbal jellies. The
pricing are as follow :
Sandwiches - One for RM 4
Herbal Tea - A cup for RM 4
Orange Juice - A cup for RM 4
Herbal Jelly - A cup for RM 4
Focusing on the herbal jellies :
2) What were your strengths and vulnerabilities of your jellies?
Well, one of the main reasons why people bought herbal jellies from us was because these
jellies were healthy and had great nutrition values. Next, we also had enough supplies from
our supplier and running out of it would never happen. However, we did not have any ice
boxes to keep them. Therefore, we had to sell all of them as soon as possible before it got
rotten.

8. 3) Why did people buy from you instead of us?
That is a hard question. In my opinion, I think that our herbal jellies were more popular and
familiar among the other jellies. There is also a franchise, Gong Wo Tong, which is famous
for it’s Herbal Jelly. Since it is famous, therefore, almost everyone knows the existence of
Herbal Jelly. Nevertheless, we also did a survey on herbal jellies and we found out that most
people liked them.
4) How did you all promote your jellies?
Well, we promoted through face to face communication that we learned in our Effective
Public Communication (EPC) module. Not only that, we also promoted through our friends to
get more customer to try our jellies out.
5) To make greater profit, did you all sell your jellies outside Taylor’s University?
Yes, previously. We went to SS 15, Subang Jaya to promote our jellies. To prove that we
were students running a charity drive, we wore our student IDs as well.
6) If you were to do a charity drive again, based on the results you have gotten this time,
would you still choose to sell herbal jellies? Why or why not?
No, we would not. This is because herbal jelly has the lowest sales we have got in this
charity drive.

9. The stall who competed selling coconut water with us : The Calendar Champions
Type of drink they sold : Soya Milk
Interviewee : Goh Yen Nee
Interviewer : Siau See Sing
3) What were your products? How about the prices?
In the end of March, our calendar was chosen to be the best in this course. Therefore, we
decided to sell our calendar in this charity drive. Not only that, we had also been selling
drinks such as soya milk, herbal tea & sour plum and also delicious snacks. The prices are
stated below :
Calendar : One for RM 20 (Early Birds), RM 25 (Normal Price)
Drinks : Soya Milk, Herbal Tea & Sour Plum, a bottle for RM 4.
Snacks : A packer for RM 4
Focusing on the soya milk :
3) What were your strengths and vulnerabilities of your soya milk?
Well, our soya milk drinks were homemade, they were fresh, without adding any
preservatives. Therefore, our soya milk drinks were targeted mainly by people who were
health conscious. However, our soya milk drinks were not meant to last long as they only
lasted for a day. Once a day is passed, it would get rotten.
3) Why did people buy from you instead of us?

10. Personally, I think that Soya milk tastes better than coconut drinks. Nevertheless, soya milk
has greater nutrition values compared to other drinks as it is high in protein, calcium and
various types of vitamin. Nowadays, most of the people are health conscious and therefore,
it is not a surprised to see people buying soya milk often.
5) How did you all promote your soya milk?
We gave great promotions and discounts such as RM 3 per bottle, it it gets late already, or 3
bottles for RM 10. The purpose of us doing this was because we needed to clear all the
stocks before it got rotten. Also, by giving discount, it attracted many people to come to our
stall. We also walked around Taylor’s University to promote our soya milk.
5) To make greater profit, did you all sell your soya milk outside Taylor’s University?
Yes, we did go to SS 15, Subang Jaya to promote our products in order to maximize our
profit in this charity drive.
6) If you were to do a charity drive again, based on the results you have gotten this time,
would you still choose to sell soya milk? Why or why not?
Yes, we would. This is because soya milk is quite popular now and most of the people like it,
no matter what age, sex or race they are. Thus, it brings more sales and profit to us, and
that is great.

11. The stall who competed selling cookies with us : Fat Nian
Type of cookie they sold : Chocolate Chip Cookie
Interviewee : Tee Hing Nian
Interviewer : Siau See Sing
4) What were your products? How about the prices?
Our products were herbal eggs, chocolate chip cookies and various types of bread. The
price for each item is as follow :
Herbal Eggs - One for RM 3
Chocolate Chip Cookies : A packet for RM 3 (2 large pieces cookies per packet)
Breads : One for RM 4
Focusing on the cookies :
4) What were your strengths and vulnerabilities of your jellies?
Well, one of the reasons why our cookies caught people’s attention was because we sold
them at a reasonable price, which was RM 3 per packet. However, we had been receiving
comments of the cookies not being crunchy enough from our customers and friends.
Therefore, we would want to improve the quality of our cookies in the future, if we have the
chance to run a charity drive like this again
6) Why did people buy from you instead of us?

12. In my opinion, our cookies are cheaper and tastier compared to the others. Not only that, our
cookies are way larger, just like the ones that were sold in Subway. Therefore, our cookies
definitely caught greater attention from the others because it is a human nature for people to
find larger things at a cheaper price.
7) How did you all promote your jellies?
To sell them off faster, we gave promotions and discounts. We offered the people at the
price of a packet for RM 3, two packet for RM 5. Also, we let them test the cookies for free,
to make sure that they bought the cookies that they liked.
5) To make greater profit, did you all sell your jellies outside Taylor’s University?
Yes, we did. We went around INTI College and Taylor’s College in SS 15, Subang Jaya to
promote our cookies. We also went up to Cameron Highlands to search for people and
customers to buy our cookies.
6) If you were to do a charity drive again, based on the results you have gotten this time,
would you still choose to sell herbal jellies? Why or why not?
No, in fact, we should not. This is because our profits from selling these cookies were too
low and the sales of the cookies is not that good, we were not satisfied.

13. PRODUCT AND PACKAGING
The products that we are mainly selling are coconut jellies, coconut drinks and homemade
cookies. One of our group members, Peter will go and meet up with the supplier and order
some coconut jellies and coconut drinks. The coconut jellies are always kept in a good
condition whereas the coconut drinks are freshly produced everyday. On the other hand, our
cookies are homemade cookies. On 25th of May, our group went to AEON to buy ingredient
needed to bake the cookies. Our ingredients are butter, brown sugar, egg, flour, chocolate
chips, baking powder, sodium bicarbonate and almond. On the next day, we started to bake
our cookies. First, we prepared all the ingredients and measured the weight of ingredient
accurately as example, butter need 400g. After that, we baked almond first because we want
the almond to be in crunchy. Next, we mixed butter, brown sugar and egg together. Continue
on, we then mixed flour, baking powder and sodium bicarbonate together. After that, we
mixed both together and add on chocolate chips and almond and mixed it until it becomes
brownish in colour. Then, we will start doing it into the shape of how a cookie is supposed to
be. After that, we placed the round shape of cookies on the aluminium foil and put into the
oven to bake. We baked for around 25 minutes and maintain the temperature at 150 degree
celsius. After that, homemade cookies have been done.
Some people may ask what are the features and benefits of our products? Actually our
products have their own features and benefits, especially our homemade cookies has it has
an unique taste that it can even stand out with the rest of the cookies out there. The special
taste of our cookies are having the taste of chocolate and crunchiness of almond.
Furthermore, the coconut jellies and coconut drinks are able to quench your thirst during hot
days. There are a lot of benefits about our coconut drinks. For example, aids in weight-loss
effort, picture perfect skin, the ultimate hangover remedy, facilities digestion, boosts
hydration, reduce blood pressure, rich in nutrients and compatible with human blood. The
taste of our coconut jellies and coconut drinks are also not bad also. Costumer can
experience the natural taste of coconut.
The packaging of our cookies is just packaged it into a plastic bag. The coconut jellies are
package in a plastic cup and coconut drinks are poured into the plastic bag. Both of the
coconut products we kept it in ice box to make sure the products are sold in good conditions.
I think our products will attract the costumers to buy it because with the nicely decorated
banners and posters we have set up at our stall, we are sure it would not be missed a mile
away in the eye of customers. The most important thing is our products are fresh and in
good conditions.

14. PRICING
A discussion on your pricing decisions:
1) What are your products’ unit selling price? (It should be, on minimum, 2 times the
cost
price.)
Cookies - A packet for RM 6, 2 packets for RM 10 (Each packet has 8 pieces)
Coconut Water - A packet for RM 5
Coconut Jelly - A cup for RM 3
5) What are your products’ unit cost price?
Cookies - A packet costs us about RM 2.40 (Each pieces costs is about RM 0.30)
Coconut Water - Our supplier offered us a very good price, which was RM 3 per packet
Coconut Jelly - The same supplier also sold the jellies to us at RM 0.80 per cup.
3) Are your products popular or attractive? (If they are, you can justify a higher selling
price)
Cookies - No, not really. This is because our cookies may have been very expensive to most
of the people we persuaded. Therefore, we still managed to sell all of them, but we had a
hard and tiring time.
Coconut Water - Malaysia is a really hot country. Therefore, there is always someone who
wants to quench. Our coconuts were quickly sold and we found out that we could actually
buy more from our supplier due to the great results of selling coconut water compared to
cookies.
Coconut Jelly - Well, the process of selling went exactly the same as coconut water. People
bought from us mainly because they wanted to satisfy themselves with these tasty and
refreshing jellies that we were selling due to the hot weather.
4) What are your strategies if you have difficulty selling them? What if you are selling them
faster than anticipated? (Remember, if you set the prices too high, customers will not buy
from you. If you set them too low, then you will not maximize profit)
We promoted to everyone, this means that we went around the campus and asked every
single one even though they did not want to buy. We called it the 'kamikaze' strategy, where
we just went and asked without considering how would they react. Also, we set our prices of
our products smartly by using our intelligence and psychology concepts that we had learned
in our university so that people would consider buying, without complaining the prices and at
the same time, making great profits. Nevertheless, we decorated our stall nicely and
attractive so that people would get attracted to buy our products and there is a saying :
‘Nobody wants to eat in an empty restaurant’, if you get what it means.

15. Promotion
There were a lot of plan and strategies we used to promote our product. Our charity drive is
based on orphans from the orphanage “City Boys Revival” located at Subang Jaya. As we
went there before during our last semester, we have some insight knowledge on the orphans
there. They all had something in common which is their passion for football. Thus, we
created a name for our group for the charity drive which is called “Project Shoes. For
objective is that we will use all the profits we have earned from the charity drive to purchase
football boots for the orphans instead of just donating money to the orphanage. We want to
put a huge smile on their faces instead of just getting the ordinary “thank you” when we
donate the profits.
During our charity drive, we used the social media as one of our strategies to deliver our
intentions and messages. Moreover, in terms of social media I mean “Facebook” because in
this modern world of technology and civilization, it is an almost must for every person as it
have a huge varieties ways for sharing whatever you want to the whole world in form of text
or pictures from the most common info to the most personal, you can even specifically
shows information to your own friends and family. Furthermore, everyone in our group has
“Facebook” so we share out what and why we are doing the charity to the public in hope that
people will find us and helps us fulfill these poor little orphans’ dreams little by little. Another
benefits that we gain from using social media as a way of promotion is that it has zero cost
and it is very efficient for our cause since we all are still students and are enable to manage
a handful of costs.
(Picture of our way of promoting through social media)

16. In addition to that, we designed our stall informatively by doing pin up posters to our stalls of
our pictures with the orphans. We also created a pyramid shaped wooden donation box and
highlighting it with information on what it would represent for one donor to do a good deal for
the orphanage along with a group photo with the orphans. We think that face to face
communication is the best way to raise fund for our charity. Although we seem hesitant at
first, we eventually overcome it after trying it for so many times. There were mixed reactions
given to us, as some even doubted us if our campaign was real or not. However, overall we
did the best we could and we experienced there were kind and good people in which some
of them even donated more than we expected.
Lastly, we even gave free sample to passer-by wandering by our stall mainly cookies and
coconut jellies but not the coconut drinks as they were all packed.

17. Sponsors
Before the charity drive has begun, we tried to approach some restaurants and individual
companies. We approached them because they are one of our suppliers for the coconut jelly
and coconut drink.
As one of our member, Siau See Sing knew the seller quite well personally, he will always
come by to buy coconut jellies and coconut drinks from the seller. Keeping that in mind, we
decided to try to ask the seller to give us a discount for everything we have bought. It goes
really well than what we first thought as the seller is generous enough to give us a discount
so that we can reduce our cost and earn more profit from the product.
This method really helps us a lot to compete against our competitors that sell different kinds
of drinks. The seller has even given us more coconut jellies and coconut drinks even though
we just ordered 150 coconut jellies and 30 coconut drinks. This helped us out a lot with
managing the cost of the products. A very kind deed done from a very supportive seller
indeed.
We approached them by telephone calling them and asking properly to the seller by telling
him our intent of doing this charity drive. In this case, he immediately agreed and was very
happy to support us doing this charity drive. Other than that, everyone from our group
members, Siau See Sing, Ooi Kai Yang, Thun Shao Xun, Chin Tze Wei, Shaun Chung, Toh
Yih Sheng, Yee Algel and Liew Hong Zhi did ask their family members to sponsor some
cash in supporting this charity drive. All of the parents of us had given us maximum support
during the charity drive.

18. Distribution
In this charity drive, we had sold three products which are cookie, coconut jelly and coconut
drink. Basically the cookie is made by ourselves while the coconut products are supplied to
us from a supplier.
For the cookie, first we buy all the necessary ingredients and made it at one of our member
house one night before distributing it out to sale the following day. After we have done the
cookie baking process, the cookies are delivered by car to Lakeside campus. There are
about 2 members that are tasked to do the delivery job. The cookies will then be set up
ready to be sold at our stall. As for the coconut product, we will get them from a supplier at
Shah Alam. Same as the cookie delivery, the coconut products also required two members
to deliver it.
We will to deliver our product as fast and efficient as possible. For the cookies, we will try to
deliver it to school as early as 10am in the morning. So the customer will not have to wait for
our cookies as it is being distributed at one of our member’s house which is not far away
from Taylor’s. As for the coconut products we can only sell them to our customers after
12p.m. because our supplier opens the stall on 11p.m.
We tried to manage the customer at 50 to 100 per day. About the sale we can get it at about
50 customers per day but for most they prefer to do donation which is more than 70 persons
per day. For our products, the customer can only get the products from the stall as the
customers are unable to order it via online or phone. Instead we do give added benefit of
allowing our customers to keep their coconut products in the fridge at our stall to keep it in
cool conditions.

19. GREEN MEASURES
Before we really get going, the first thought in our mind was to provide our customers with
environmentally friendly products that are hygienic.
So keeping that in mind, we did get ourselves a typhoid injection at a suitable clinic. The
injection is a must since we are making the cookies by hands. So to be safe, Mr. Joe has
insist us on taking it since there are previous cases where the customers will feel a bit sick
from eating the hand-made food products.
Even though we had taken the injection, we still followed other precautionary actions before
we start the cookies processing like washing our hands with Dettol and to ensure our hands
are dry. So that our customers will still trust us on the cleanliness of our products and come
back to buy some more and might even introduce their friends to buy it as well. All this is
possible if we are able to gather positive feedback on its cleanliness even though the quality
is up to standard.
Furthermore our packaging can also be used over and over again. The packaging we use is
clear plastic bag. It is a very environmentally friendly packaging which only minimal waste
created. The reason we decided to use this type of plastic bag is so that the cookies will not
get spoil easily.
As for the packaging of our coconut drinks and coconut jellies, it needs to be immediately
thrown away as the smell of the leftover coconut will ruin the packaging. Thus making it
unusable.
For those customers who consume the cookies, coconut drinks and coconut jellies on the
spot, the products wastes will mostly be thrown into the rubbish bin in an orderly manner.
In order to properly manage our resources on that day which included ice, we decided to buy
a few big ice cubes and kept in the freezer for storage. This will prevent us from wasting all
those ice cubes that is used to keep the coconut drinks and coconut jellies fresh and cool
unintended. Overall what is important is how we must treat our customers as our main
priority by providing them with hygienic and quality goods. In addition it is also importance on
how to manage our waste properly to give out a good first impression towards our
customers.

20. HUMAN RESOURCE PLANNING
In this business final project, we have been assigned different role. Each role has their
responsibility to work on. We have separate our roles to two stages in this assignment.
ROLE IN PLANNING STAGES
ROLE NAME
LEADER THUN SHAO XUN
SECRETARY SIAU SEE SING
ACCOUNTANT CHIN TZE WEI
YEE ALGEL
RESOURCES SHAUN CHUNG
TOH YIH SHENG
LIEW HONG ZHI
In this planning stages, there are about 4 different types of role. Those are Leader,
Secretary, Accountant and Resources. As a leader, the leader needs to give the task to
each and every of the member. Besides that, the leader needs to coordinate with every
member so they can work with each other efficiently.
As for secretary, the secretary need to write a report for each meeting that we conducted.
Besides that, the secretary need to schedule out our activity so it will go on smoothly without
any difficulties.
While for the job of an accountant, they need to sort out the total sales and cost of goods
sold earn during the day. After that with all those data at their fingertips, the accountant will
need to produce a profit and loss statement that will determine if our charity drive has make
a profit or loss.
For the resources department, the members need to find the resources and the needs for
this project. Besides that, they need to write down whatever resources that we need. So the
accountant will calculate the ingredients we will spent.
ROLES IN CHARITY DRIVE
ROLE NAME
COORDINATOR THUN SHAO XUN
BAKER SHAUN CHUNG
OOI KAI YANG
PROMOTER SIAU SEE SING
YEE ALGEL
BOOTH DEISGNER TOH YIH SHENG
CASHIER CHIN TZE WEI
CAMERA MAN LIEW HONG ZHI

21. As in the role in charity drive, we have separated into 6 different roles which are coordinator,
baker, promoter, booth designer, cashier and camera man.
The role of a coordinator is to make sure the member do everything on time, so it will make
sure the schedule is on time. Besides that, the coordinator needs to make sure that the
member will always corporate with each other to get the things done faster. For the role of a
baker, they are responsible to bake the cookies. Besides that they must always keep their
hygiene to prevent any food poisoning when customers have eaten it. Promoters also play
an important part in their role. Promoter must advertise the product through internet,
facebook, twitter and many more. Booth Designer must design the concept according to the
things that we sell. Besides that, it must be attractive in order to attract customer. For
cashier, they need to look after the money. Other than that, cashier is always needed to
write a receipt to the customer so in the end can calculate the number of things that we sold
to the customers. As for the cameraman, he needs to snap picture that happened in charity
drive and also record important things.

22. EVALUATION OF RESULTS
I think to be able to reach a higher sales revenue would be the one point where we have
succeeded in doing. A higher sale revenues will suit us better in getting a healthy net profit
at the end. Other than that we think that we should have done more on the donation part and
also try to increase our sales on cookies.
If truly we had another chance to make it right, we sure do like to find other methods to try to
boost up on donations by sweet talking with our customers especially having the ability to
persuade them the benefits they will bring if they donate.
Secondly we would like to find some alternatives for cookies if given some time as surely the
alternative goods or services will reach our desired target of Rm 4000. Beforehand we
should also try to do some one day research on our competitors and try to mix up our plans
so that we have a slight edge against them.

23. APPENDIX
OUR GROUP PHOTOS WITH THE DELIGHTFUL ORPHANAGES HOLDING THEIR SHOES
PICTURE WITH UNCLE KONG

24. OFFICIAL CHEQUE TO CITY REVIVAL BOYS HOME

25. LINK TO OUR VIDEOS
FOOTAGE TO CITY BOYS REVIVAL-
http://www.youtube.com/watch?v=5AJIGCvqUok
PERSONAL REFLECTION-
http://www.youtube.com/watch?v=_FHsvUzUqE8