Dot Conf 2013 - Simple Analytics Dashboards

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This document discusses how to create simple and effective analytics dashboards. It recommends focusing dashboards on 3-10 key performance indicators (KPIs) that are relevant to the intended users. Examples of KPIs for a mobile commerce dashboard are provided, such as mobile revenue versus site revenue, device types and conversion rates, and top products. Links to download example dashboard templates are included at the end.

Technologie Business

Simple Analytics Dashboards
@BarryHand #goingdotty
June 28th 2013

What’s this all about?
• How to create a simple dashboards.
• Using valuable KPI’s that have
business value.
• Relax, links to downloadable
dashboards & slides at end.

of digital marketers find
analysing data challenging
Source: SoDA / Econsultancy, March 2013

of online retailers are using
Google Analytics incorrectly
Source: Web Analytics & Measurement Statistics Compendium - Econsultancy, May 2013

of business websites haven’t
integrated social media tracking.
Source: DBD Media , Oct 2012

Car Dashboard
Speed, Revs, Oil temp, Fuel are critical.
Everything else is pretty much fluff

Metrics v KPIs
Time on site is a metric
Average time to complete a
transaction is a Key Performance
Indicator

Simple (Good) Analytics Dashboard
• Between 3 and 10 KPI’s
• At a glance performance
• Who is the dashboard for?
• Ok to have multiple dashboards (fun too!)
• Building a mobile commerce dashboard…

Downloadable Dashboards
• Mobile Commerce - http://bit.ly/dotconf13-mob
• Revenue/Ecommerce - http://bit.ly/dotconf13-rev
• Real Time - http://bit.ly/dotconf13-realtime
• Social Media - http://bit.ly/dotconf13-sm
• Tech Performance - http://bit.ly/dotconf13-tech
• Content/Blog - http://bit.ly/dotconf13-pub
• Facts about Visitors - http://bit.ly/dotconf13-facts

Thank You!
Download these slides - http://bit.ly/dotconf13-bh
Barry Hand
@barryhand
www.linkedin.com/in/barryhand

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Dot Conf 2013 - Simple Analytics Dashboards

1. Simple Analytics Dashboards @BarryHand #goingdotty June 28th 2013

2. What’s this all about? • How to create a simple dashboards. • Using valuable KPI’s that have business value. • Relax, links to downloadable dashboards & slides at end.

3. Web “Analytics”?

4. of digital marketers find analysing data challenging Source: SoDA / Econsultancy, March 2013

5. of online retailers are using Google Analytics incorrectly Source: Web Analytics & Measurement Statistics Compendium - Econsultancy, May 2013

6. of business websites haven’t integrated social media tracking. Source: DBD Media , Oct 2012

7. Your friendly web developer

8. Car Dashboard Speed, Revs, Oil temp, Fuel are critical. Everything else is pretty much fluff

9. Metrics v KPIs Time on site is a metric Average time to complete a transaction is a Key Performance Indicator

10. Simple (Good) Analytics Dashboard • Between 3 and 10 KPI’s • At a glance performance • Who is the dashboard for? • Ok to have multiple dashboards (fun too!) • Building a mobile commerce dashboard…

11. Mobile revenue (vs Site)

12. Devices & Conversion Rate

13. Top Products

14. Mobile Commerce Dash

15. Downloadable Dashboards • Mobile Commerce - http://bit.ly/dotconf13-mob • Revenue/Ecommerce - http://bit.ly/dotconf13-rev • Real Time - http://bit.ly/dotconf13-realtime • Social Media - http://bit.ly/dotconf13-sm • Tech Performance - http://bit.ly/dotconf13-tech • Content/Blog - http://bit.ly/dotconf13-pub • Facts about Visitors - http://bit.ly/dotconf13-facts

16. Thank You! Download these slides - http://bit.ly/dotconf13-bh Barry Hand @barryhand www.linkedin.com/in/barryhand

Hinweis der Redaktion

54% of digital marketers find analysing data challenging.
KPIs have business value