RSA Conference Exhibitor List 2024 - Exhibitors Data
BrandMe: Barney Stacher - Business, Brand and Product Development
1. Barney
Stacher
“OUR
BUSINESS
IN
LIFE
IS
NOT
TO
GET
AHEAD
OF
OTHERS,
BUT
TO
GET
AHEAD
OF
OURSELVES
–
TO
BREAK
OUR
OWN
RECORDS,
TO
OUTSTRIP
OUR
YESTERDAY
BY
OUR
TODAY.”
Stewart
B.
Johnson
Execu/ve
Profile
www.linkedin.com/in/barneystacher
b.stacher@gmail.com
~
917.476.7977
1
2. Essen/al
Skills
&
Experience
•
A
respected
sales
and
management
professional
with
a
unique
understanding
of
consumer
and
trade
needs,
compe//ve
landscape,
market
dynamics,
brand
architecture
and
product
vision
•
15+
years
iden/fying
white-‐space
in
mul/ple
consumer
goods
categories
including
Gics,
Sta/onery,
Tabletop,
Housewares,
HBA,
Food,
Beverages
and
Hospitality,
and
in
channels
from
Mass
to
Luxury
•
40,000
hours
working
with
and
developing
cross-‐func/onal
teams
and
produc/ve
rela/onships
with
retailers,
manufacturers,
licensees
and
strategic
partners
in
design,
sales,
marke/ng,
branding,
distribu/on
and
produc/on
•
Learned
in
the
psychology
of
decision
making,
with
an
unsurpassed
ability
to
make
connec/ons
and
create
authen/c
and
meaningful
rela/onships
•
Analy/cal
and
crea/ve
contributor
to
brand
and
product
strategy
•
Expert
at
building
and
telling
compelling
product
and
brand
stories
•
A
clear
understanding
of
P&L’s
and
holis/c
business
management
2
3. Impact
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Broaden
client
base
and
market
channels
Seh
metrics,
benchmarks,
forecasts
and
goals
Improve
key
account
and
private
label
rela/onships
Tighten
lead
development
and
closing
ra/os
Raise
average
transac/on
and
inventory
turn
Expand
shelf-‐space,
brand
presence
and
commitment
Speed
data
analysis
and
market
development
cycle
Market
/med
product
and
impaciul
product
introduc/ons
Opera/onal
strength,
flexibility
and
best
prac/ces
Increase
management
and
staff
responsibility,
accountability
and
discipline
Develop
licensee/licensor/retail/partnerships
and
indirect
revenue
streams
Grow
commitment
from
reps,
distributors,
retailers,
clients,
partners
Improve
gross
profit,
net
profit
and
brand
equity
Consistent
and
collabora/ve
decision
making,
faster
growth,
fewer
mistakes
3
4. Proven
Success
•
“Barney
has
a
special
gic
for
communica/ng
the
value
of
innova/ve
products
and
services
and
has
opened
up
many
new
opportuni/es
for
us.
His
follow
through
skills
are
excep/onal,
as
is
his
ability
to
establish
trust
and
rapport.
Plus,
he
has
the
kind
of
wry
sense
of
humor
that
keeps
everything
in
perspec/ve.”
•
“Barney
is
an
expert
at
what
he
does.
He
has
a
knack
for
honing
in
on
the
issues
and
crea/ng
a
clear
map
for
implementa/on
and
follow-‐through.
Barney
is
a
visionary
who
is
also
very
well
grounded…
the
perfect
combina/on
of
logic
and
intui/on.”
•
“(xyz)
would
not
be
where
it
is
today
without
him.
We
would
recommend
Barney
to
any
company,
except
our
direct
compe/tors
of
course!”
•
Barney
is
not
your
average
consultant
or
execu/ve.
He
is
a
real
implementer,
a
dynamic
personality
and
very
crea/ve
-‐
a
unique
combina/on
of
lec
and
right
brain.
He’s
very
smart
and
'gets'
things
very,
very
quickly.
Barney
understands
the
challenges
and
opportuni/es
for
brand
and
market
channel
development
in
almost
any
company
and
for
entrepreneurs
of
all
kinds.
•
“Barney
is
the
most
capable,
credible,
genuine
and
persuasive
sales
development
professional
I’ve
ever
worked
with…
or
met
for
that
maher.”
4
6. Leadership
Style
•
•
•
•
•
•
•
•
•
•
Clear,
Honest
Communica/on
and
Expecta/ons
Inspiring
a
Shared
Vision
Challenging
the
Process
A
Culture
of
Innova/on
Enabling
Others
to
Act
Encouraging
the
Heart
Modeling
the
Way
Accountability
Collabora/on
Ac/on
6
7. Summary
•
•
A
large
knowledge
base
and
up-‐to-‐date
understanding
of
consumers,
market
channels
and
business
drivers
Dynamic
and
persuasive
communica/on
skills
with
an
unsurpassed
ability
to
quickly
develop
produc/ve
rela/onships
•
Passionate
about
having
a
posi/ve
impact
and
significant
contribu/on
•
A
proven
leader
obsessed
with
increasing
effec/veness
in
sales,
branding,
service
and
opera/ons
•
Up
to
date
on
social
marke/ng
and
enterprise
sales
tools
•
A
past
Chairman
with
Vistage,
facilita/ng
groups
of
CEO’s
to
achieve
posi/ve
change
7
8. “I
HAVE
BEEN
IMPRESSED
WITH
THE
URGENCY
OF
DOING.
KNOWING
IS
NOT
ENOUGH;
WE
MUST
APPLY.
BEING
WILLING
IS
NOT
ENOUGH;
WE
MUST
DO.”
Leonardo
da
Vinci
Barney
Stacher
www.linkedin.com/in/barneystacher
b.stacher@gmail.com
~
917.476.7977
8