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Barney	
  Stacher	
  
“OUR	
  BUSINESS	
  IN	
  LIFE	
  IS	
  NOT	
  TO	
  GET	
  AHEAD	
  OF	
  
OTHERS,	
  BUT	
  TO	
  GET	
  AHEAD	
  OF	
  OURSELVES	
  –	
  TO	
  
BREAK	
  OUR	
  OWN	
  RECORDS,	
  TO	
  OUTSTRIP	
  OUR	
  
YESTERDAY	
  BY	
  OUR	
  TODAY.”	
  
Stewart	
  B.	
  Johnson	
  

Execu/ve	
  Profile	
  

www.linkedin.com/in/barneystacher	
  
b.stacher@gmail.com	
  
	
  ~	
   	
  917.476.7977	
  
1	
  
Essen/al	
  Skills	
  &	
  Experience	
  
• 

A	
  respected	
  sales	
  and	
  management	
  professional	
  with	
  a	
  unique	
  understanding	
  of	
  consumer	
  and	
  
trade	
  needs,	
  compe//ve	
  landscape,	
  market	
  dynamics,	
  brand	
  architecture	
  and	
  product	
  vision	
  

• 

15+	
  years	
  iden/fying	
  white-­‐space	
  in	
  mul/ple	
  consumer	
  goods	
  categories	
  including	
  Gics,	
  Sta/onery,	
  
Tabletop,	
  Housewares,	
  HBA,	
  Food,	
  Beverages	
  and	
  Hospitality,	
  and	
  in	
  channels	
  from	
  Mass	
  to	
  Luxury	
  

• 

40,000	
  hours	
  working	
  with	
  and	
  developing	
  cross-­‐func/onal	
  teams	
  and	
  produc/ve	
  rela/onships	
  with	
  
retailers,	
  manufacturers,	
  licensees	
  and	
  strategic	
  partners	
  in	
  design,	
  sales,	
  marke/ng,	
  branding,	
  
distribu/on	
  and	
  produc/on	
  

• 

Learned	
  in	
  the	
  psychology	
  of	
  decision	
  making,	
  with	
  an	
  unsurpassed	
  ability	
  to	
  make	
  connec/ons	
  and	
  
create	
  authen/c	
  and	
  meaningful	
  rela/onships	
  

• 

Analy/cal	
  and	
  crea/ve	
  contributor	
  to	
  brand	
  and	
  product	
  strategy	
  

• 

Expert	
  at	
  building	
  and	
  telling	
  compelling	
  product	
  and	
  brand	
  stories	
  

• 

A	
  clear	
  understanding	
  of	
  P&L’s	
  and	
  holis/c	
  business	
  management	
  

2	
  
Impact	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Broaden	
  client	
  base	
  and	
  market	
  channels	
  
Seh	
  metrics,	
  benchmarks,	
  forecasts	
  and	
  goals	
  
Improve	
  key	
  account	
  and	
  private	
  label	
  rela/onships	
  
Tighten	
  lead	
  development	
  and	
  closing	
  ra/os	
  
Raise	
  average	
  transac/on	
  and	
  inventory	
  turn	
  
Expand	
  shelf-­‐space,	
  brand	
  presence	
  and	
  commitment	
  
Speed	
  data	
  analysis	
  and	
  market	
  development	
  cycle	
  
Market	
  /med	
  product	
  and	
  impaciul	
  product	
  introduc/ons	
  
Opera/onal	
  strength,	
  flexibility	
  and	
  best	
  prac/ces	
  
Increase	
  management	
  and	
  staff	
  responsibility,	
  accountability	
  and	
  discipline	
  
Develop	
  licensee/licensor/retail/partnerships	
  and	
  indirect	
  revenue	
  streams	
  
Grow	
  commitment	
  from	
  reps,	
  distributors,	
  retailers,	
  clients,	
  partners	
  
Improve	
  gross	
  profit,	
  net	
  profit	
  and	
  brand	
  equity	
  
Consistent	
  and	
  collabora/ve	
  decision	
  making,	
  faster	
  growth,	
  fewer	
  mistakes	
  

3	
  
Proven	
  Success	
  
• 

“Barney	
  has	
  a	
  special	
  gic	
  for	
  communica/ng	
  the	
  value	
  of	
  innova/ve	
  products	
  and	
  services	
  and	
  has	
  
opened	
  up	
  many	
  new	
  opportuni/es	
  for	
  us.	
  His	
  follow	
  through	
  skills	
  are	
  excep/onal,	
  as	
  is	
  his	
  ability	
  
to	
  establish	
  trust	
  and	
  rapport.	
  Plus,	
  he	
  has	
  the	
  kind	
  of	
  wry	
  sense	
  of	
  humor	
  that	
  keeps	
  everything	
  in	
  
perspec/ve.”	
  

• 

“Barney	
  is	
  an	
  expert	
  at	
  what	
  he	
  does.	
  He	
  has	
  a	
  knack	
  for	
  honing	
  in	
  on	
  the	
  issues	
  and	
  crea/ng	
  a	
  
clear	
  map	
  for	
  implementa/on	
  and	
  follow-­‐through.	
  Barney	
  is	
  a	
  visionary	
  who	
  is	
  also	
  very	
  well	
  
grounded…	
  the	
  perfect	
  combina/on	
  of	
  logic	
  and	
  intui/on.”	
  

• 

“(xyz)	
  would	
  not	
  be	
  where	
  it	
  is	
  today	
  without	
  him.	
  We	
  would	
  recommend	
  Barney	
  to	
  any	
  company,	
  
except	
  our	
  direct	
  compe/tors	
  of	
  course!”	
  	
  

• 

Barney	
  is	
  not	
  your	
  average	
  consultant	
  or	
  execu/ve.	
  He	
  is	
  a	
  real	
  implementer,	
  a	
  dynamic	
  personality	
  
and	
  very	
  crea/ve	
  -­‐	
  a	
  unique	
  combina/on	
  of	
  lec	
  and	
  right	
  brain.	
  He’s	
  very	
  smart	
  and	
  'gets'	
  things	
  
very,	
  very	
  quickly.	
  Barney	
  understands	
  the	
  challenges	
  and	
  opportuni/es	
  for	
  brand	
  and	
  market	
  
channel	
  development	
  in	
  almost	
  any	
  company	
  and	
  for	
  entrepreneurs	
  of	
  all	
  kinds.	
  

• 

“Barney	
  is	
  the	
  most	
  capable,	
  credible,	
  genuine	
  and	
  persuasive	
  sales	
  development	
  professional	
  I’ve	
  
ever	
  worked	
  with…	
  or	
  met	
  for	
  that	
  maher.”	
  

4	
  
Work	
  

5	
  
Leadership	
  Style	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Clear,	
  Honest	
  Communica/on	
  and	
  Expecta/ons	
  
Inspiring	
  a	
  Shared	
  Vision	
  
Challenging	
  the	
  Process	
  
A	
  Culture	
  of	
  Innova/on	
  
Enabling	
  Others	
  to	
  Act	
  
Encouraging	
  the	
  Heart	
  
Modeling	
  the	
  Way	
  
Accountability	
  
Collabora/on	
  
Ac/on	
  

6	
  
Summary	
  	
  
• 
	
  
• 

A	
  large	
  knowledge	
  base	
  and	
  up-­‐to-­‐date	
  understanding	
  of	
  consumers,	
  market	
  channels	
  and	
  
business	
  drivers	
  
Dynamic	
  and	
  persuasive	
  communica/on	
  skills	
  with	
  an	
  unsurpassed	
  ability	
  to	
  quickly	
  develop	
  
produc/ve	
  rela/onships	
  

• 

Passionate	
  about	
  having	
  a	
  posi/ve	
  impact	
  and	
  significant	
  contribu/on	
  

• 

A	
  proven	
  leader	
  obsessed	
  with	
  increasing	
  effec/veness	
  in	
  sales,	
  branding,	
  service	
  and	
  opera/ons	
  

• 

Up	
  to	
  date	
  on	
  social	
  marke/ng	
  and	
  enterprise	
  sales	
  tools	
  

• 

A	
  past	
  Chairman	
  with	
  Vistage,	
  facilita/ng	
  groups	
  of	
  CEO’s	
  to	
  achieve	
  posi/ve	
  change	
  

7	
  
“I	
  HAVE	
  BEEN	
  IMPRESSED	
  WITH	
  THE	
  URGENCY	
  OF	
  DOING.	
  
KNOWING	
  IS	
  NOT	
  ENOUGH;	
  WE	
  MUST	
  APPLY.	
  BEING	
  WILLING	
  	
  
IS	
  NOT	
  ENOUGH;	
  WE	
  MUST	
  DO.”	
  
Leonardo	
  da	
  Vinci	
  

Barney	
  Stacher	
  
www.linkedin.com/in/barneystacher	
  
b.stacher@gmail.com	
   	
  ~	
   	
  917.476.7977	
  

8	
  

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BrandMe: Barney Stacher - Business, Brand and Product Development

  • 1. Barney  Stacher   “OUR  BUSINESS  IN  LIFE  IS  NOT  TO  GET  AHEAD  OF   OTHERS,  BUT  TO  GET  AHEAD  OF  OURSELVES  –  TO   BREAK  OUR  OWN  RECORDS,  TO  OUTSTRIP  OUR   YESTERDAY  BY  OUR  TODAY.”   Stewart  B.  Johnson   Execu/ve  Profile   www.linkedin.com/in/barneystacher   b.stacher@gmail.com    ~    917.476.7977   1  
  • 2. Essen/al  Skills  &  Experience   •  A  respected  sales  and  management  professional  with  a  unique  understanding  of  consumer  and   trade  needs,  compe//ve  landscape,  market  dynamics,  brand  architecture  and  product  vision   •  15+  years  iden/fying  white-­‐space  in  mul/ple  consumer  goods  categories  including  Gics,  Sta/onery,   Tabletop,  Housewares,  HBA,  Food,  Beverages  and  Hospitality,  and  in  channels  from  Mass  to  Luxury   •  40,000  hours  working  with  and  developing  cross-­‐func/onal  teams  and  produc/ve  rela/onships  with   retailers,  manufacturers,  licensees  and  strategic  partners  in  design,  sales,  marke/ng,  branding,   distribu/on  and  produc/on   •  Learned  in  the  psychology  of  decision  making,  with  an  unsurpassed  ability  to  make  connec/ons  and   create  authen/c  and  meaningful  rela/onships   •  Analy/cal  and  crea/ve  contributor  to  brand  and  product  strategy   •  Expert  at  building  and  telling  compelling  product  and  brand  stories   •  A  clear  understanding  of  P&L’s  and  holis/c  business  management   2  
  • 3. Impact   •  •  •  •  •  •  •  •  •  •  •  •  •  •  Broaden  client  base  and  market  channels   Seh  metrics,  benchmarks,  forecasts  and  goals   Improve  key  account  and  private  label  rela/onships   Tighten  lead  development  and  closing  ra/os   Raise  average  transac/on  and  inventory  turn   Expand  shelf-­‐space,  brand  presence  and  commitment   Speed  data  analysis  and  market  development  cycle   Market  /med  product  and  impaciul  product  introduc/ons   Opera/onal  strength,  flexibility  and  best  prac/ces   Increase  management  and  staff  responsibility,  accountability  and  discipline   Develop  licensee/licensor/retail/partnerships  and  indirect  revenue  streams   Grow  commitment  from  reps,  distributors,  retailers,  clients,  partners   Improve  gross  profit,  net  profit  and  brand  equity   Consistent  and  collabora/ve  decision  making,  faster  growth,  fewer  mistakes   3  
  • 4. Proven  Success   •  “Barney  has  a  special  gic  for  communica/ng  the  value  of  innova/ve  products  and  services  and  has   opened  up  many  new  opportuni/es  for  us.  His  follow  through  skills  are  excep/onal,  as  is  his  ability   to  establish  trust  and  rapport.  Plus,  he  has  the  kind  of  wry  sense  of  humor  that  keeps  everything  in   perspec/ve.”   •  “Barney  is  an  expert  at  what  he  does.  He  has  a  knack  for  honing  in  on  the  issues  and  crea/ng  a   clear  map  for  implementa/on  and  follow-­‐through.  Barney  is  a  visionary  who  is  also  very  well   grounded…  the  perfect  combina/on  of  logic  and  intui/on.”   •  “(xyz)  would  not  be  where  it  is  today  without  him.  We  would  recommend  Barney  to  any  company,   except  our  direct  compe/tors  of  course!”     •  Barney  is  not  your  average  consultant  or  execu/ve.  He  is  a  real  implementer,  a  dynamic  personality   and  very  crea/ve  -­‐  a  unique  combina/on  of  lec  and  right  brain.  He’s  very  smart  and  'gets'  things   very,  very  quickly.  Barney  understands  the  challenges  and  opportuni/es  for  brand  and  market   channel  development  in  almost  any  company  and  for  entrepreneurs  of  all  kinds.   •  “Barney  is  the  most  capable,  credible,  genuine  and  persuasive  sales  development  professional  I’ve   ever  worked  with…  or  met  for  that  maher.”   4  
  • 6. Leadership  Style   •  •  •  •  •  •  •  •  •  •  Clear,  Honest  Communica/on  and  Expecta/ons   Inspiring  a  Shared  Vision   Challenging  the  Process   A  Culture  of  Innova/on   Enabling  Others  to  Act   Encouraging  the  Heart   Modeling  the  Way   Accountability   Collabora/on   Ac/on   6  
  • 7. Summary     •    •  A  large  knowledge  base  and  up-­‐to-­‐date  understanding  of  consumers,  market  channels  and   business  drivers   Dynamic  and  persuasive  communica/on  skills  with  an  unsurpassed  ability  to  quickly  develop   produc/ve  rela/onships   •  Passionate  about  having  a  posi/ve  impact  and  significant  contribu/on   •  A  proven  leader  obsessed  with  increasing  effec/veness  in  sales,  branding,  service  and  opera/ons   •  Up  to  date  on  social  marke/ng  and  enterprise  sales  tools   •  A  past  Chairman  with  Vistage,  facilita/ng  groups  of  CEO’s  to  achieve  posi/ve  change   7  
  • 8. “I  HAVE  BEEN  IMPRESSED  WITH  THE  URGENCY  OF  DOING.   KNOWING  IS  NOT  ENOUGH;  WE  MUST  APPLY.  BEING  WILLING     IS  NOT  ENOUGH;  WE  MUST  DO.”   Leonardo  da  Vinci   Barney  Stacher   www.linkedin.com/in/barneystacher   b.stacher@gmail.com    ~    917.476.7977   8