Magento is a fast-growing ecommerce platform that has seen significant increases in downloads, transactions, merchants, and community members since its founding in 2008. It offers both open-source and commercial versions that can be used by companies of all sizes to build flexible ecommerce sites and apps. Magento provides tools, training, and consulting services to help merchants successfully implement and scale their online businesses.

2. Magento: Google Trends
“Magento” Googled more than “eCommerce”

3. Magento Facts and Figures
FASTEST GROWING
2001: eCommerce Platform in the World
Web Design and eCommerce
Site Consulting Firm
Revenues Increased by
2008:
300% in 2010
Open-source Project is Available *Compared to 2009
2009:
Is Released 100’s of Partners
And 3rd Party Developers

4. Magento EUROPE

5. The eCommerce Ecosystem

6. The Magento Solution: Empowering the eCommerce Ecosystem
Core of eCommerce Menu

7. Magento Facts and Figures
3 Million+ $25 Billion 400,000+ 6 Offices
Downloads Transactions / yr Community Members Worldwide
& Forum Posts
3,800+ 80+ 100,000+ 45 Employees in 2007
Extensions Languages Merchants 260+ Today

8. Solution Partner Program Structure
Highest Investment
Greatest Benefits Gold Partner
25% on EE
10% on PE
15% on Services
Enterprise Adoption
Primarily Enterprise Edition
Revenue Potential
Silver Partner
Most Important to Magento
15% on EE
Annual Revenue Commitment
10% on PE
15% on Services Highest Level of Support
Mid-Market Adoption
Bronze Partner 50%/50% Enterprise & Prof
Very Important to Magento
10% on EE & PE
Annual Revenue Commitment
Small Company Adoption Some Support from Magento
Community Edition Focused
Some Professional Edition
May Refer Enterprise Leads
No Revenue Commitment Highest Commitment &
Self Service Model Most Strategic Relationship
Value of Partnership

9. Partner Profiles
Highest Investment
Greatest Benefits Gold Partner
Top 25% of Partners
75% Enterprise/25% Professional
• 5+ Yr old company
• > $3 mil in revenues – 50% from ecommerce
projects
Silver Partner
Revenue Potential
• > 50 people
Top 50% of Partners
• Top 3 ecommerce provider
50% Enterprise/50% Professional
• 50+ customers – 50% are large
• $1 to $3 mil in revenues – 25% to 50% from • Delivering ecommerce for 5+ yrs
ecommerce
• Delivered over 25 ecommerce projects total –
• 10 to 50 people many on Magento
• Top 5 ecommerce provider • 10+ ecommerce projects per year with
• 25 to 50 customers – < 25% are large average value > $50k
• Delivering ecommerce for 2 to 5 yrs • Focused primarily on enterprise solution &
willing to commit to rev goal
• Delivered 10 to 25 ecommerce projects total w/ a few
on Magento • Proactive marketing of enterprise solution to
Bronze Partner customers
• 10 to 20 ecommerce projects per year with average
Lower 50% of Partners value >$25k
100% Community • Want to focus on Magento commercial projects but
most experience is with Community solution
• Whoever doesn’t fit Professional Partner Profile
• Low level, moderate marketing to customers
• Single developers
• Small shops just doing bit project work Highest Commitment &
Most Strategic Relationship
Value of Partnership

10. Magento Enterprise

11. Software Development Lifecycle

12. Magento eCommerce - Price vs. Functionality
HIGH
Proprietary,
on-premise
Flexibility
&
Ability to
Customize Mid-Market SaaS/On-
Demand; limited
Fully hosted customization
SaaS/On-Demand,
little to no
customization or
LOW
flexibility
$
$$$$
Price

13. Magento Architecture
• Extensible and Upgradeable Architecture
 PHP5 Built on Zend Framework
 Event Driven Architecture to Simplify System Expansibility
• Architecture Maintains Upgradeability with Customizations
 Core
 Local
 Community
• Core Flexibility on Design Look and Feel
 MVC Architecture
• Core API opens platform for integration
 Supports Both SOAP and XML-RPC Protocols
• Catalog  Cart & Checkout
• Customer  Order
• Product  Gift Messages

14. Enabling Online Business
Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance
Purchasing ERP System Fulfillment
Web/ Content Marketing Customer Service
Development & Support
Core of eCommerce Menu

15. Performance
Security
Magento Enterprise
Performance Features Security / Compliance Features
• Full Page Caching for All Users • PA-DSS Compliant
• Caching of Content for Category, • Aids Merchants in Achieving PCI
Product and CMS Pages Compliance
• Strong Data Encryption
• Solr Search
• PHP Accelerator
Experience Menu | Architecture

16. Performance
Security Magento Enterprise: Zenni Optical
Results:
• Orders increased by 30%
• 4,000 to 5,000 orders/day
• Up to 80,000 unique
visitors/day

17. Sales Module Scalability (Checkout)
1 web 1 database 2 web 1 database 3 web 1 database
Performance, orders / hour
Concurrent Connections

18. Magento Mobile

19. Simple
How It Works
• STEP 1
 The free mobile extension is part of the
admin panel
• STEP 2
 Purchase an application key (license) and
submit your app to Magento using the new
mobile admin panel
• STEP 3
 Magento completes the iTunes submission
process and maintains code for a low
 annual or monthly fee.
Experience Menu | WWW

20. Resource Efficient
Experience Menu | WWW

21. Affordable
Experience Menu | WWW

22. Magento go

23. Magento Go
Experience Menu | WWW

24. Magento Go
Experience Menu | WWW

25. Magento Training and Education
Enabling Success Menu | WWW

26. Magento Expert Consulting Services
Enabling Success Menu | WWW

27. Magento Expert Consulting Services
Packaged Services
• Architectural Decisions
• Integration Analysis
• Technical Consulting
• Custom Module Development
• Code Review and Performance Analysis
• Data Migration
Enabling Success Menu | WWW

28. Your eCommerce Partner
Thank You
for Success

29. Enabling Success Menu | WWW