A brief explanation of new media, what it means for business, and a simple strategy you can use to have success in your social media efforts.

1. New Media:
What is it? And, what does it
mean for my business?
Barbra Gago

2. times have changed
1959 2009

3. old marketing tactics

4. new marketing tactics

5. But, What is Social Media?

6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT
INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS,
AND SOCIAL COMMUNICATION, AND THE
CONSTRUCTION OF WORDS, PICTURES, VIDEO AND
AUDIO.”
Wikipedia.com

7. It’s Also An UMBRELLA Term
for: “SOCIAL” Bookmarking, Networking & News
Share and Enjoy:

8. And, for People Having Conversations Online
I got great
results! Yeah, this But, their
product really customer service
works! sucks!
Totally.

9. Conversations which are activated by...
• Wikis
• Blogs
• Forums
• Video Sharing Sites
• Photo Sharing Sites
• Social Networks
• Review Sites
• Online Chat
• Podcasts
• Virtual Worlds
• RSS

10. This means it’s...
Reciprocal
Lively
Empowering
Authentic Collaborative
Sincere
Open Inclusive
Dynamic
Transparent Consumer-Driven
Vigorous

11. and NOT...
CLOSED
EXCLUSIVE
CONTROLLED
MESSAGE-DRIVEN
GET RICH QUICK

12. So, Why Should I Care?

13. It’s an opportunity to
understand, engage & deliver

14. Resulting in more relevant, better developed
products or services, supported by a
foundation of solid customer relationships

19. Swedish Embassy in Second Life

20. Plus, It’s Growing!

21. 20,000,000 Professionals

22. Over 100,000,000 Users

23. 4,000,000 Users

24. Over 100,000,000 Videos

25. Wikipedia
4,000,000 Articles

26. 1.5 Million Residents

27. Okay, so What is
Social Media Marketing?

28. Social Media Marketing combines the goals of
traditional marketing with social media’s virtually
limitless consumer touch points

29. SMM Objectives

30. Spread ideas...

31. Increase visibility...

32. So, What’s My Strategy?

33. First, listen

34. Then, participate

35. FIVE Simple Steps for Success

36. #1 Decide
who you want to reach

37. Forrester’s Ladder
Creators
6 Online User Profiles

38. Forrester’s Ladder
Creators
Critics
6 Online User Profiles

39. Forrester’s Ladder
Creators
Collectors
Critics
6 Online User Profiles

40. Forrester’s Ladder
Creators
Collectors
Critics
Joiners
6 Online User Profiles

41. Forrester’s Ladder
Creators
Collectors
Spectators
Critics
Joiners
6 Online User Profiles

42. Forrester’s Ladder
Creators
Collectors
Spectators
Critics
Inactives
Joiners
6 Online User Profiles

43. #2 Define your business objectives
Create BUZZ
Retention & LoyaltyGenerate Sales
Increase website traffic & number of leads
Develop a trusted brand - create “expert” status
through relevant, authoritative content
Ensure consistent branding
Provide tangible benefit to Build lists, newsletter
subscriptions, community
the community membership & interest
Increase brand awareness

44. #3 Develop
a plan and stick to it

45. #4 Determine
what tools you will need
90%
10%

46. #5 Delegate the day-to-day

47. SMM Best Practices

48. Transparency

49. Participation

50. CISCO 12 Corporate Blogs

51. COMCAST Micro Blogging Customer Support

52. ADOBE Bookmarking Tutorials

53. APPLE Faceboook Group for Students

54. ACURA Desktop Widgets for Traffic

55. ALLTOP YouTube for How-To Videos

56. SMM Worst Practices

57. POS-IT Stealing your Consumer’s Idea

59. UNTIED Self-promotion

60. Thank You!
barbragago@gmail.com