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E xtension 2011 study of fsa cop social media use-05-11-final

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Barbara O'Neill
Barbara O'Neill

Study of FSA CoP social media use

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Social Media Use to Promote Community of Practice Goals: Online Survey Results and Implications Barbara O’Neill, Andrew Zumwalt, Carolyn Bird, Fahzy Abdul-Rahman eXtension Financial Security for All (FSA) Community of Practice
Program Description ,[object Object],[object Object],[object Object],[object Object]
Definition of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE THIRD LARGEST. THERE ARE MORE FACEBOOK USERS THAN PEOPLE IN THE UNITED STATES. THE WORLD’S SECOND MOST POPULAR SEARCH ENGINE IS YOUTUBE. MORE THAN 75 MILLION PEOPLE WERE ON TWITTER in 2009 (and over 200 million in December 2010) AND IT IS GROWING FASTER THAN ANY OTHER SOCIAL NETWORKING SITE, ESPECIALLY AMONG 50-SOMETHINGS
Social Media Literacy is a 21 st Century Technical Skill ,[object Object],[object Object],[object Object]
Survey Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology and Sample ,[object Object],[object Object],[object Object],[object Object]
Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods of SM Access ,[object Object],[object Object]
SM Access Frequencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SM Content Posted By FSA CoP Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal or Professional Social Media Use ? ,[object Object],53% had content about both 47% focused on one or the other Personal Professional
Potential Outreach ,[object Object],[object Object],[object Object]
Administrative Matters I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Administrative Matters II ,[object Object],[object Object],[object Object]
Common Institutional Social Media Use Policies ,[object Object],[object Object],[object Object],[object Object]
Tracking Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great Collegiality Reported ,[object Object],[object Object],[object Object]
General Comments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subsequent FSA CoP Social Media Webinar ,[object Object],[object Object],[object Object]
Implications I ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implications II ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implications III ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comments? Questions? ,[object Object],[object Object],[object Object]

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E xtension 2011 study of fsa cop social media use-05-11-final

  • 1. Social Media Use to Promote Community of Practice Goals: Online Survey Results and Implications Barbara O’Neill, Andrew Zumwalt, Carolyn Bird, Fahzy Abdul-Rahman eXtension Financial Security for All (FSA) Community of Practice
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  • 4. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE THIRD LARGEST. THERE ARE MORE FACEBOOK USERS THAN PEOPLE IN THE UNITED STATES. THE WORLD’S SECOND MOST POPULAR SEARCH ENGINE IS YOUTUBE. MORE THAN 75 MILLION PEOPLE WERE ON TWITTER in 2009 (and over 200 million in December 2010) AND IT IS GROWING FASTER THAN ANY OTHER SOCIAL NETWORKING SITE, ESPECIALLY AMONG 50-SOMETHINGS
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