Here are the workshop slides for how to bootstrap your startup. Doesn't include the interactive exercises we did in the workshop.

1. Bootstrapping your Startup
Learn to Code
May 17, 2013
Barbara Tassa, Co-Founder
barbara@weblishpal.com
twitter: @barbie_t or @weblishpal
Skype: barbara.tassa
Monday, May 20, 13

2. Path to Success
1. Concept
2. Identify problem, solution, market research,
rough business plan how to make money
4. Hire Rockstar Team
5. Build Amazing Product
3. Raise Funding
6. Launch
7. Grow Revenues
8. Acquisition / IPO
Monday, May 20, 13

3. Real Startup Roadmap
1. Concept Genesis
2. Identify problem, solution, market research, rough business
plan how to make money
3. Form Team
4. Prototype
5. User Testing
6. Revisions
7. User Testing
8. Build
9. Select Beta User Base
11. Track User Growth /
Show Revenue Potential
10. Launch
<<<ConstantPitching>>>
Monday, May 20, 13

4. It’s a hard knock life...
Monday, May 20, 13

5. What You Should Know How To Do
1. Clearly Identify Your Problem & Customer
2. Estimate Market Size
3. How you will make money
4. Prototype, Show Customers, Iterate
5. Skill sets you need to add to your startup
6. Realistically estimate costs & runway
7. Work Within the Startup Community
8. Pitch
9. Manage a Team
10. Manage Yourself
Monday, May 20, 13

6. *Plan for No Money
Monday, May 20, 13

7. 1. Problem &
Customer
Monday, May 20, 13

8. Problem Q’s
1. Who is your end paying customer?
2. How “painful” is the problem?
3. How do they currently resolve pain?
4. How many people share this problem?
5. Is it feasible to get paid for resolving this
problem?
Monday, May 20, 13

9. User Personas + Stories
Who am i?
My Attitudes
What I care about
My Goals
My Interests
My Personality
My Skills
My Dreams
My Relationship with Tech
Monday, May 20, 13

10. 2. Market Info
Monday, May 20, 13

11. Key Market Metrics
1. Market Size = Total Units * Price
2. Your Market Potential (or Share):
10% of Market (not ideal)
or bottom up (California Wineries)
3. Your Price
Average Market Price? Higher? Lower? Why?
4. Growth
why: Growth Drivers (tech, demographics, migration, etc)
how much: %
for how long: next 5 years
5. Competitors
How many?
Share for each?
Monday, May 20, 13

12. 3. Making Money
Monday, May 20, 13

13. Type of Revenue Models
1. Subscription
ex. Netflix, Crunch Gym
2. Advertising
ex. Google
3. Direct Purchase
ex. Amazon, Zappos, Safeway
4. Rental / Pay-per-Use
ex. Rent the Runway, Zipcar
5. Transaction Fees
ex. PayPal, Visa
6. Leads/Referrals
ex. Trulia, Zillow, LearnHub
7. Time/Consulting
ex. McKinsey
Monday, May 20, 13

14. Testing Revenue Streams
1. Landing Pages
2. Google Ad Test
3. FB Ad test
4. People you know buying
5. Where else can you reach customers?
Monday, May 20, 13

15. 4. Prototyping
Monday, May 20, 13

16. Types of Prototypes
1. Paper
2. Keynote/Word
3. Coded
$, fast
$$$, time
consuming
Monday, May 20, 13

17. 5. Skill Sets
Coder
Biz Designer
Monday, May 20, 13

18. 6. Financial Projections
Monday, May 20, 13

19. 7. Startup Community
1. Startup Events
- Demo nights, hackathons, meetups, coffees
2. Consultants
- Know what you’re getting into
3. VCs, Angels
- Build relationships
Overall: what can YOU do for other people?
Monday, May 20, 13

20. 8. Pitching
7 Second
30 Second
2 min
5 min
20 min
Monday, May 20, 13

21. 8. Pitching
A. Build Relationships
B. Find alternate sources of funding
(grants, hackathons, crowdfunding)
Monday, May 20, 13

22. 9. Managing Team
Monday, May 20, 13

23. 10. Managing Yourself
Monday, May 20, 13