1. How to engage and consult your local community online Dr Crispin Butteriss Director, Bang the Table

2. If you have any follow up questions… Phone +61 3 9014 1000 Email crispin@bangthetable.com Blog bangthetable.com/blog Twitter @crispin_BtT @bangthetable Facebook facebook.com/bangthetable Slideshare slideshare.net/bangthetable YouTube youtube.com/bangthetable Delicious delicious.com/bangthetable

4. Planning an effective online engagement strategy

5. Map your project impacts Identify your stakeholders and engagement objective Identify performance measures and goals Choose the right tool for the job Plan your promotional activities Prepare rich, pithy and engaging content & questions Prepare yourself!

6. The top five tools for effective online engagement

7. Blogs Forums Microblogs Social Networks Ideation Wikis

16. Risks and their management

17. RoI – Risk of Ignoring Someone says something nasty (about us or someone else) The community disagrees with us Someone or a group hijacks the conversation The media selectively quote from the discussion It’s just another place for the noisy minority No one turns up We are overwhelmed by responses Our technology is not up to scratch Our organisation is not ready

18. Marketing and Promotion

19. Build your database A BIG link on your homepage A pithy URL Key word content Local editorial Local radio Internal promotion Collateral with URL at all public events Advertising – displays, rates, public transport Keep at it

20. Reporting and Analysis

21. Essential for continued internal support Essential for “telling the story” Essential for deep analysis of both “engagement” and issues Both qualitative and quantitative Google Analytics is NOT particularly useful Big numbers do not connote success Small numbers do not connote failure

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