In the galley

1. FISHING FOR CONSUMERS? REEL ’EM IN WITH “IN THE GALLEY.”
Combine the best elements of the nautical lifestyle, boating and fishing, add two new ingredients, cooking and entertaining,
and you’ve got “In the Galley.”
THE FIRST SHOW TO TRULY CELEBRATE THE COMPLETE NAUTICAL LIFESTYLE.
“In the Galley” is the first series that celebrates the nautical lifestyle of the world’s leading recreational hobbies, boating and
fishing, by adding cooking and entertaining. Cooking, eating, and entertaining are an important part of the boating life.
Whether bringing your provisions on board or catching your meal fresh from the sea, “In the Galley” will feature various ways
to cook, eat and entertain on board, or ashore.
THE SHOW’S ‘CAST OF CHARACTERS’: FISHERMAN/ANGLER, CHEF, PARTY PLANNER…
The show’s three ‘host characters’, a fisherman/angler, a chef and a party planner form an ensemble cast, providing dynamic
chemistry and excitement while interacting with boat owners and their friends and family, creating a fun, fast-paced, festive
environment for boating, fishing, cooking and eating.
PERMISSION TO BOARD: IT’S TIME TO PARTY!
From an elegant party on a mega-yacht, to a romantic dinner on the beach, the “In the Galley” chef will demonstrate ways
to make the most of your catch and have the most fun doing it.
AHOY, MATE, TIME FOR A BEACH BASH!
The “Beach Bound” segment of “In the Galley’” shows viewers how to create memorable meals on shore. From a casual
clambake for a handful of boating buddies to a full-blown beach bash, our chef and party planner will delight in sharing food
tips and presentation techniques for creating festive environments for family and friends.
AN OCEAN FULL OF CONSUMERS AND ADVERTISING/SPONSORSHIP OPPORTUNITIES —
AND YOU’VE GOT ’EM HOOK, LINE AND SINKER!
• 130 million people annually participate in some form of boating and fishing
• boating and fishing combined are $75 billion dollar a year industries
CAST A WIDE NET…
Looking to reel in consumers for your product or service? The format of the show allows for varied and interesting scenes
and settings that can serve as exceptional advertiser and embedded sponsorship opportunities. From ports of call, to rods,
reels and tackle, “In the Galley” offers brilliant, subtle and powerful advertising and marketing opportunities.
BOAT BUILDERS — YOUR BOAT FEATURED HERE!
Each show will feature one boat — from a yacht or mega-yacht to a cabin cruiser or sport fisherman, with each episode
revolving around that particular boat.
“In the Galley”
A Thirty-Minute Weekly Television Show
The First Television Series to Combine
Boating and Fishing with Cooking and Entertaining
Created and Written By
Jeff Mustard
(954) 801-8263
jeff@thebambooagency.com
www.thebambooagency.com

2. i
TABLE OF CONTENTS
“In the Galley’ — Show Overview............................................................1
The Show Need and Opportunity ............................................................2
Show Format and Segment Descriptions/Breakdown ..........................3
Sponsorship and Product Placement Opportunities ............................4
Open Casting — Host Talent Auditions ..................................................5
PR Opportunity with the Fort Lauderdale International Boat Show....6
Cooking/Food Show Facts ......................................................................7
Key Facts and Figures — South Florida’s Marine Industry..................8
Boating Facts and Figures ......................................................................9
Fishing Facts and Figures ......................................................................9
Media Markets, Show Launch and Roll Out ........................................10
The Web site ............................................................................................11
The Production Team..............................................................................12
Jeff Mustard, Creator and Executive Producer....................................13
George Monteiro, Executive Producer..................................................14
Bill Horneck, Line Producer ..................................................................15

3. In the Galley
A Thirty-Minute Weekly TV Show
Combine the best elements of the nautical lifestyle, boating and fishing, and add one
new ingredient, cooking, and we’ve created an exciting new television show to make a
huge splash in broadcast programming today with “In the Galley.”
“In the Galley” is a thirty-minute weekly that will hook boating and fishing lovers with
its novel approach to programming content. Each show has three segments. Each
segment will appeal to a specific target audience of the nearly 70 million people who
enjoy boating every year and the nearly 50 million people who participate in fishing
annually. “In the Galley” offers another unique editorial ingredient making it a nearly
guaranteed sensation — cooking and entertaining on board!
Boating shows abound on television. Likewise, the Food Network and nearly a dozen
other networks and cable stations cater to and are chock-full of scores of ‘cooking shows’.
But, no show on television combines boating and fishing with cooking and entertaining.
“In the Galley” is the first television show to truly celebrate the nautical lifestyle of one
of the world’s leading recreational hobbies, boating and fishing. With more than 120
million people annually participating in some form of boating and fishing activities there
is an ocean full of consumers and advertiser/sponsors who will be attracted to this show
hook, line and sinker, making “In the Galley” the next ‘big catch’ in exciting new television
programming today.
Just imagine adding the flair of one of the nation’s leading Chef’s, Bobby Flay (known
as the ‘Grill Master’), to the likability and talent of a Rachel Ray and her quick and easy
thirty-minute meals, and the savoir-faire and entertainment expertise of a Martha Stewart
and you’ve got one new hot television dish consumers will relish.
So, go ahead, feel the sand between your toes, dip your feet in the water, and take a
sip of your martini, it’s time to relax and enjoy all that your boating lifestyle has to offer
with “In the Galley.”
1

4. In the Galley
The Need, the Opportunity
Cooking, eating, and entertaining are an important part of the boating lifestyle.
Whether bringing your provisions on board or catching your meal fresh from the sea, the
nautical lifestyle involves having fun with food, friends and family. From stir frying on the
stove in the galley or grilling on the stern, “In the Galley” will feature various ways to cook, eat
and entertain on board. Whether preparing an exotic meal or throwing together something
special in a snap, “In the Galley” will share a boatloads of tips to make the most of the
nautical lifestyle experience.
Cooking shows as a genre are an enormous hit on television; there are 56 shows that
air on 14 networks and cable stations around the country. Shows that involve boating and
fishing are also extremely popular and successful as well with scores of shows between
them airing on dozens of networks and cable stations in the United States. The market
for cooking and boating shows is both proven and enormous with a consumer appetite
that is insatiable as new shows come online and existing shows renew.
From an elegant party on a mega-yacht, to a romantic dinner on the beach, the chef
of “In the Galley” will demonstrate ways to make the most of your catch and have the most
fun doing it. Ready to party on land? The “Beach Bound” segment of “In the Galley’”
shows viewers how to create memorable meals on shore. From a clambake for a handful of
boating buddies to a full blown beach bash, our chef and party planner will delight in sharing
tips and presentation techniques to create festive environments for family and friends.
2

5. In the Galley
Show Format/Segments
Each thirty-minute episode of “In the Galley” will feature various main segments that
will focus on a particular aspect of the boating lifestyle:
The first 7-minute segment will focus on the boat, boating and fishing, making ‘the
catch’. The second 7-minute segment will focus on ‘the catch’ and how to prepare and
cook your dish/meal. The third and final 7-minute segment will focus on entertaining, the
art of planning and executing your dinner, whether for 2 people or 22 people.
There are four major boating categories that will serve as the basis for producing each
thirty-minute episode of “In the Galley.” Each show will focus on one boat type and that
episode will revolve around that particular type of boat. The categories are:
Mega Yachts
Yachts
Cabin Cruisers
Sportfishing Boats
“Beach Bound” is a segment that will be part of the show’s programming mix. From a
casual clambake to a bustling seafood buffet or fabulous formal sit down dinner, “Beach
Bound” brings the show to the shore where style and food presentation are as important
as preparing the meal. From a large luau to an intimate beach blanket spread viewers will
sink their teeth into fun food tips for creating festive environments for family and friends.
On the Beach
Breakfast
Lunch
Dinner
Cocktails
3

6. Sponsorship & Product
Placement Opportunities
The format of the show allows for varied and interesting scenes and settings that can
also double as potential income and sponsorship opportunities. For example, the boats
that are used in the show can be ‘product placements’ with either the manufacturer or a
dealer paying for ‘placement’.
The same principal applies across the board to numerous other environments and
situations, such as marinas and interesting and visually exciting ports of call in locations
around the country, the Caribbean and the world.
From rods and reels to grills, cooking utensils and all the accoutrement for the preparation
of a meal, product placement and sponsorship opportunities are many and varied. Some
sponsor/advertiser category exclusivity will be made available.
Other key categories of opportunity include, but are not limited to, the following:
4
Apparel
Banks/finance
Boat Dealers (all boat
types)
Boat shoes
Boat shows
Boat yards
Books and charts
Canvas shops
Captain’s training
Caterers
Charter boat services
Boating clubs
Boat brokers
Crew placement
Electronics
Engines
Hotels/restaurants
Insurance
Custom boat
manufacturers
Production boats
Marine paint companies
Marine supplies, retail
Mooring products
Vessel delivery
Woodworking
Yacht design/interiors
Yacht maintenance
Yacht refinishing

7. Open Casting
Host Talent Auditions — Open Auditions for the
show’s hosts held during the nation’s largest boat show,
the Fort Lauderdale International Boat Show
With the nation’s fixation on ‘celebrity’ and ‘stardom’ given the popularity and plethora of
‘star-maker’ and ‘reality-based’ television shows turning anyone and everyone in to a ‘star’,
or ‘idol’, the show’s producers will capitalize on this insatiable consumer frenzy by holding
‘open auditions’ for the show’s three key ‘host’ positions during one of the nation’s largest
boat shows, the Fort Lauderdale International Boat Show, held October 26–30, 2006.
The three principal characters required for the show are: the Fisherman/Angler, the
Chef and the Party Planner.
Ensemble Cast of Key Characters
These three ‘host’ positions allow the producers to create an ‘ensemble’ cast of recurring
principal characters that has become common and popular on many of today’s ‘reality-
based’ shows. Our recurring principal players will have the right on-air personality and
disposition, as well as experience and credibility in the areas in which they are being cast.
They will interact with one another ‘on board’ and serve as great cut-away material while we
are on the boat engaged in various other activities.
For example, while we are involved in the first segment of the show, fishing, we will
also be cutting away to our principal characters interacting with each other as well as
interacting with the weekly players who own, or are on the boat. Our host talent will be
doing other things that are of interest, such as exploring other areas of the boat, talking
about the boat, talking about trips, talking about products, talking about places they’ve
been (Note: all of these ‘talking about’ situations potentially are ‘embedded sponsor
opportunities’ that might include the ‘angling on/or showing’ of product(s).
Our principal ‘talent’ players and boat hosts for that week would also be in various
environments in the boat, such as ‘in the galley’ or in the living room, or a bar, with the
‘chef’ who might be preparing hors d’ouevres, appetizers, snacks and such. Having an
ensemble cast of players packed with personality combined with moving our players in
different parts of the boat keeps the show visually interesting, upbeat and fast paced.
5

8. Open Auditions
Public Relations Opportunity — Casting at the
Fort Lauderdale International Boat Show
The shows creator and executive producer, Jeff Mustard, is a veteran publicist with more
than a decade of experience working with all media — print, radio and television, both nationally
and internationally, capturing tens of millions of dollars in media exposure for clients.Drawing
upon his extensive marketing skills and creative talent, Mustard has created an extraordinary
public relations opportunity that provides a synergistic benefit to both the Fort Lauderdale
International Boat Show [FLIBS], as well as for the proposed television show.
Capitalizing on one of the largest attended boat shows in the United States, the producers
of the TV show propose a ‘live audition’ for the three principal cast of characters for this new
series. By utilizing the FLIBS as the venue for the casting, it offers multiple benefits to the TV
show’s producers as well as for Show Management.
This joint public relations venture will allow each entity, the producers of the TV show and
the producers of the Boat Show, to promote the ‘open casting of the show at the FLIBS’.
This strategy should result in wide and deep advance coverage from both consumer media
at large and the scores of boating and fishing media in particular, more specifically the
scores of publications that cover and cater to these two recreational activities. The call to
action in the press release announcing “the open auditions for this new boating and fishing
television show” will be to ‘drive the public to the Web site’, www.inthegalley.com, where
they will be able to get more information about the ‘audition and casting process’. Moreover,
this approach will offer exceptional added-value media exposure and consumer impressions
to potential sponsors and advertisers who are driven to the site.
A separate ‘studio audience’ environment will be set up where the ‘talent’ will be asked
to ‘perform their live audition’ for their taped ‘interview’ in front of a live studio audience
garnered from the attendees of the boat show.
The ‘show auditions’ allow Show Management to introduce and promote an exciting
new element into the show’s consumer programming mix as part of its own marketing
efforts in promoting the 2006 Boat Show. For example, a press release headline such as
the following is sure to get the attention of media editors: Hosts for New Fishing &
Boating Television Show Auditioning at Fort Lauderdale International Boat Show!
6

9. Cooking/Food Show Facts
There are 56 ‘food/cooking’ shows that air on network and cable stations. Cable stations
that air these shows include the following:
The Food Network
The Outdoor Channel
Outdoor Life Network
Home and Garden TV (HGTV)
ESPN Outdoors
TNN Outdoors
PBS
Bravo
Discover
The Life Network
The Travel Channel
Fine Living
Style Network
As these networks are not just familiar with, but air similar programming and have seen
the success of these types of shows, each is a candidate as an outlet for “In the Galley.”
7

10. Key Facts and Figures
South Florida’s Marine Industry
• Combined as a region, the Tri-county area represented 46% ($2.7 billion) of Florida’s
gross marine sales during the 2005 fiscal year.
• The Tri-county marine industry had a total estimated economic impact of $13.6 billion in
output; $4.8 billion in wages and earnings and was responsible for 162,000 jobs.
• For the fiscal year 2005, gross retail sales of boat and motor products equaled $5.9
billion statewide.
• Over the past ten years, as a region, the South Florida marine and boating industries
grew an estimated 156%.
• In terms of total economic impact, the Tri-county marine industry contributed more to the
state’s economy in 2005 than either Florida’s cruise ship or citrus industries.
Economic Impact of the Recreational Marine Industry —
Broward, Dade, Palm Beach Counties, Florida 2005
American Sport Fishing Association Economic Impact Study Facts and Figures
• 58.9 million people in the United States fish.
• 58% are male; 42% are female
• They spent $28.2 billion on rods, reels, bait, licenses and related equipment.
• In Florida, sport fishing is a $4 billion industry.
• Anglers spend over 37 million days fishing in Florida annually.
• Lodging accounts for more than $130 million in expenditures.
• 65% of boat owners say that they use their boat to fish.
8

11. Boating Facts and Figures
Recreational boating is one of the most popular forms of family recreation. Consider
the following:
• An estimated 70 million Americans participated in recreational boating in 2004 —
that’s roughly equivalent to the population of California, Texas and New York combined.
• 50%–55% of boaters use their boats to fish (www.rbff.org)
• New boat retail sales grew 7%in 2004 to $10.7 billion in total sales. (NMMA)
• Approximately 18 million recreational boats are owned in the U.S.
• In 2004, the recreational boating industry contributed approximately $33 billion to the
nation’s economy.
• Approximately 870,000 new boats were sold in 2004.
Source: National Marine Manufacturers Association (NMMA)
Fishing Facts and Figures
• 58 Million people fish annually.*
• Fishing is one of America’s favorite outdoor recreational pastimes.*
• There are more anglers in the U.S. than golfers and tennis players combined.
• Recreational fishing supports over 1 million jobs — more than GM, Ford and Exxon-
Mobil combined.*
• Over a year, the average angler spends $1,046 on fishing expenses including tackle,
travel and services.*
• Recreational anglers spend a staggering $41.5 billion a year to fish.This has tremendous
economic impacts:
■ $30.1 billion in salaries and wages
■ $1.9 billion in sales and motor fuel taxes
■ $4.9 billion in federal income taxes
• One third of all anglers are women. (American Sport Fishing Association [ASFA])
• More women went fishing in 2004 than went running or jogging. (National Sporting
Goods Association [NSGA])
• 39 percent of all women have fished in the past two years. (Responsive Management,
2005)
*Source: U.S. Fish and Wildlife Service, 2001 National Survey of Fishing, Hunting, and
Wildlife-Associated Recreation and the American Sport Fishing Association.
9

12. Media Markets,
Show Launch & Roll Out
Twenty-two states in the country enjoy the presence of a boating community. Some
states such as California, Florida, Massachusetts, Maine and New York contain numerous
popular boating communities where boating, fishing, and the marine industry at large play
a significant role in recreational activities for its residents and tourists alike, contributing
billions of dollars annually to each community’s revenue stream.
The show producers will be exploring each of the communities noted below to establish
the total universe of potential ‘viewers’ and an appropriate network/cable station/distributor
network to air the show. The launch of the show may initially include the states containing
the largest number of boating and fishing communities to establish a viewer base where
fishing and boating is an annual endeavor. As the show increases in popularity and
sponsorship, additional markets will be rolled out.
10
Arkansas
Kodiak
California
Carmel
Lake Tahoe
Long Beach
Los Angeles
Newport
Oakland (also a
market for a large-
scale boat show)
Pomona
San Diego
San Francisco
Connecticut
Clinton
Essex
Greenwich
Norwalk
Saybrook
Stamford
Stonington
Florida
Cape Canaveral
Daytona Beach
Boca Raton
Ft. Pierce
Ft. Lauderdale
(FLIBS Oct. 26–30)
Florida cont’d.
Miami
Palm Beach
Sebastian
St. Petersburg
(boat show Nov.
16–19)
St. Augustine
Tampa (boat show
Oct. 12–15)
Treasure Island
Key West
Duck Key
Key Largo
Georgia
Jekyll Island
Savannah
Illinois
Chicago
Louisiana
Slydell
New Orleans
Maryland
Annapolis
Chesapeake City
Ocean City
Massachusetts
Glouster
Hyannis
Marion
Martha’s Vineyard
Nantucket
New Bedford
Thompson Island
Woods Hole
New Jersey
Atlantic City
Cape May
Hackensack
Matisquan
Sandy Hook
The Entire Shore
North Carolina
Crystal Coast,
(Carteret County)
Morehead City,
Atlantic Beach,
Swansboro
Maine
Bar Harbor
Bucksport
Camden
Falmouth
Portland
Southwest Harbor
Maine cont’d.
Rockland
York Harbor
Michigan
New York
Centerport
Freeport
Great Neck
Greenport
Huntington
Mamaroneck
Manhasset
Montauk Point
Mt. Sinai
New York City
Northport
Oyster Bay
Port Jefferson
Port Washington
Sag Harbor
The entire South
Shore of Long
Island
New England
Loup City
North Platte
New Hampshire
Martha’s Vineyard
Portsmouth
Rhode Island
Block Island
Bristol
New Port
Portsmouth
South Carolina
Hilton Head
Beurord
Texas
Galveston
Houston
Washington
Seattle
Wisconsin
Milwaukee
Virginia
Norfolk
Canada
Toronto, Ontario

13. The Web Site
The show’s Web site will become an integral part of the show, serving multiple marketing
and revenue purposes. Initially, the Web site will be a ‘billboard’ for the show announcing and
promoting key elements, such as details for the audition.
The site will also serve as a ‘value-added’ advertising and marketing component to
sponsors and advertisers through ad placement, banners and links. The site will contain
streaming video clips, including video-bytes of the auditions and assorted promotional
from different segments of the show.
“In the Galley,” Site Links
Elements/links for the Web site will include the following:
• The Show
• The Format
• The Markets
• The Producers
• The Facts and Figures
• The Talent (initially, this can be one page, then expanded as necessary)
• The ‘Chef’
• The ‘Fisherman’
• The ‘Party Planner’
• The Audition(s) (should have drop downs for video showing audition clips)
• Audition Info
• Advertisers/Sponsors
• Register for Email/Newsletter
• Contact Us
11

14. Jeff Mustard
Writer, Creator, Producer
On the pages that follow are reprints of Press Coverage for the auditions that were originally held
during the initial pre-production stages of producing “In the Galley.” More than anything, the
attached articles are a reflection of Jeff Mustard’s success as a marketer/publicist, but equally as
important the early and tremendous interest by the various industries who (will) have an interest
in participating in a show like “In the Galley.”
The links below are to the initial promo video as well as to the slide show we produced
reflecting the auditions.
Show Promo Link: http://www.youtube.com/watch?v=dW788vPCXmE
Show Auditions Link: http://www.youtube.com/watch?v=8wSW8QEZCyc&feature=related
ABOUT JEFF MUSTARD – CREATOR/WRITER/PRODUCER
I am the former president of the South Florida Screenwriters Guild, the Creator and Executive
Producer of the “Make a Film Competition” produced in conjunction of IFP/South. Jeff M is the
author of four screen plays, two sitcoms and has had scores of articles published locally (south
Florida), regionally and nationally. Jeff M ghost-authored and co-wrote a Wall Street Journal
Best Selling Book, published by John Wiley and he is a multiple award-winning writer and
publicist in advertising, marketing and public relations.
http://www.thebambooagency.com
One of my screenplays earned a Merit Award from the Writer’s Digest Screenwriting
Competition. Jeff M has active and intimate familiarity with the film and television
business/industry having been the head writer for a nationally syndicated television show, “The
Best of Wine and Food,” hosted by George Hamilton that aired to more than 90 million homes
on the Food Network and CNBC.
My blog: www.TheBambooAgency.WordPress.com contains many articles on advertising,
marketing and public relations. My most recent posts have earned me a place on Google home
page for multiple categories relating to the Costa Concordia / Carnival Cruise Crisis that
unfolded recently. If you Google Carnival Cruise Crisis Communications or Costa Cruise Crisis
Communications you'll notice that my work and case studies occupy most of the home page
positions for these global searches on the subject. Below are links that will take you to these
case studies published at www.TheBullDogReporter.com , one of the leading and most respected
sites for the public relations industry.
http://bulldogreporter.com/dailydog/article/another-perspective-carnivals-crisis-case-studies-
show-cruise-giant-actually-respon
http://bulldogreporter.com/dailydog/article/part-2-another-perspective-carnivals-crisis-
%E2%80%94-case-studies-show-cruise-giant-actual

15. -undercurrents
"In The Galley" Coming Soon to Your TV
MORE THAN 55 CREW auditioned
for rhe reality television show "ln The
Galley" at the International Game
Fishing Association (IGFA) in Dania
Beach, Florida, on December 13, 2006.
"This will be the first program combin-
ing the love of boating and fishing with
cooking and entertaining," said Jeff
Mustard, creator and executive producer.
"We'reclearly on to something here."
Lesley Philpott, chief stewardess on
M/ Y Sirona Ill, won the party planner
role on "In The Galley," a nautical
lifestyle show filming in South Florida. lf
the pilot is picked up, the show will
launch a 30-minuce weekly T V series
with three seven-minute segmems: mak-
ing the catch, preparing and cooking, and
dining and entertaining on board and
ashore. Four guescs will be aboard, inter-
acting with Philpott and ocher crew. A
100 ron captain and spore fisherman,
Dan Kipnis, bagged the dual role ofcap-
rain/ angler. Thechefhas yet to becast.
W hile it won't be a "real" charter
cruise on a megayachr, the reality
cruise/ catch/ cook show will be the
closest th ing co a bonafide charter for
viewers tuning in each week. "It will
give a glimpse ofbeingon a cruise," said
Philpott. "The boac is bit smaller, for
different reasons, bur you'll gee an idea
ofwhat being on a yacht is like."
FYI. "In The Galley" will not have a
crewmember walk the plank each week,
un like the breakout reality series
"Survivor", which boors someone off
the island in each episode.
If the pilot is picked up, couch pota-
toes everywhere may consider yacht vaca-
tions. The working masses also will learn
about legitimate crew jobs, perhaps cas-
ing the current shortage of American
crew one day.
Auditioning crew were anxious ro
inform the directors and viewers about
the megayacht industry. "I'm here to
hopefully get some recognition for what
we do," said Chef Neal Salisbury, ar his
audition. "Mosr people see rhe presenta-
tion ofthe meal bur don'r get ro sec what
we do," hesaid.
Philpott, an eight-year industry veter-
an, supervises three stewardesses on M/ Y
Sirona III,a 56-meter Oceanfast that runs
with a crew of 13. She's excited about the
show, even though she has no acting expe-
rience. But this stew knows how to throw
a party and is enthusiastic about repre-
senting professional crew in the megay-
acht industry. "It's exciting and scary at
the same time," she said. "But not know-
ing what's ahead of you is normal if you
work on a yacht." - USA KNAPP

16. FREE
Issue #554 • November 12, 2006
.New TV Show Produced in S. Florida to
Hold Open Auditions for Characters
TVShOwto
hold~lions
inS.FiaidaIf you think you'vc got what
it takes to be a television star,
there's a new show being pro-
duced in South Aorida seeking
four principal on-.camera talent to
be part of an ensemble cast for
"In the Galley."
What will be a thirt) -minute
weekly series. "In the Galle)·· i~
the first "reality-based"" televi-
sion show to hit the waterways
and the airwaves retlecting the
complete nautical lifestyle by
combining boating and fishing
with cooking and entertaining.
...:...u..........•....•• OpenAuditions for New
TV Show - In the Galley -
( o ww.InTheGalley.com)
WHEN: Wednesday, December
13th. from 10 AM to 6 PM.
WHERE: International Game
Fishing Association Museum
(www.igfa.org) 300 Gulf Stream
Way, Dania Beach, A 33004.
Located just west of 1-95 at
Griffin Road.
ROLES: • Boat Captain- (must
have "six pack" license)
Sial' Boat Shop
has moved from Tampa
Bay to the Chadone
Harbor area.
727-365-2389
Fax: 813-645-2951
E·maJI: anura7640®yaboo.com
We Specia!iz~ ·
• Painting boats with Alexseal, Awl Grip, and other top coat paint
systems.
• Custom fiberglass manufacturing, highly professional hull
modification.
• Collision and storm damage fiberglass and gel-coat repair.
• Complete bottom jobs Including blister repair, Gel·planer
specialist, fairing and painting.
• Modifications of hulls, keels, and rudders for racing sailboats.
We Pride Ourself In High End Worlf For A Reasonable Price!
• Fishennan I Angler
• Party Planner
• Chef
Each week the four principal
characters will appearon a differ-
ent sport fishing boat; these are
exquisite luxury vessels 60'" or
larger ranging in price from $3 to
$10 million.
The principal characters
fonn the nucleus of the show and
each show involves catching the
fi~h. preparing the fish/meal and
dining, aU while enjoying the
complete nautical experience and
lifesryle.
The show is best described
as ··sobby Flay meets Rachel
Ray meets Martha Stewart - at
sea." Episodes will take our char-
acters and viewers both out to sea
and to exotic fishing resorts and
destinations.
Boating and fi~hing com-
bined are the nation's leading
recreational hobbies, with more
than 120 million people partici-
pating in boJh acllvtues.
According to the show's creator
and Exec. Producer, Jeff
Mustard, ·· food shows are a hit,
fi~hing ~hows are a hit. this is the
first sho"" that combines bQating
and fishing with cooking. eating
and entertaining;· he adds. "what
better place to do it than in South
Aorida, the boating capital of the
Cominued 011 Paf?.e 28
Continuedfrom Page 22
nation."
Wbile the auditions are
·'open to the public" it is essen-
tial that those who cast must
have a high degree of skill, profi-
ciency and knowledge in the
respective roles for which they
are casting. Only serious enthusi-
asts and professionals are
encouraged to participate.
The producers are seeking,
fun, interesting, and lively
upbeat people with excellent per-
sonalities with strong on-camera
presence. Auditions are open to
male and/or females for any of
the positions being cast and must
be 18-years of age or older.
For more infonnation about
the show and specific informa-
tion regarding the audition
please visit:
www.lnTheGalley.com

17. --THURSDAY, FEBRUARY 22, 2007 I EDITOR: CAROLYN GUNISS I 305-376-4565 I MiamiHerald.com AV13 ~ht11ltiamiMtrat~
4
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II Pilar Restaurant owner
Scott Fredel will be
starring in two reality'rv
shows that deal with what
he loves the most, fishing
and cooking.
BYALEXANDRA PRIMIANI
aprimiani@MiamiHerald.com
Restaurant owner and avid
fisherman Scott Predel gets to
have his cake and eat it, too.
Predel, who owns Pilar Res-
taurant in Aventura, will
appear on not one, but two
fishing reality TV shows.
Although neither have any set
date to air, both shows deal
with what Predel has dedi-
cated his life to: fishing and
cooking.
Produced by Fred Mustard
from Mustard Man produc-
tions, the show In the Galley,
will dedicate 30 minutes to
boating, fishing, cooking and
entertaining. The first seg-
ment ofthe show will be about
catching fish, Mustard said.
The second segment is the
preparation and cooking of
fish, and the third segment
deals with entertaining guests
with the meal.
The cast of the show will
consist of a chef, an angler,
two crew mates, a captain and
a steward. Predel will be the
angler on the program.
"He's clearly an outstand-
ing fisherman, an award-win-
ning angler," Mustard said.
IF YOUGO
• What : Pilar Restaurant
&Bar
• Where: Promenade
Shops, 20475 Biscayne
Blvd., Aventura
• Hours: 11:30 a.m.-
10 p.m. Tuesday through
Thursday; 11:30 a.m.-11 p.m.
Friday; 5-11 p.m. Saturday;
5-10 p.m. Sunday
For more Information:
305-937-2777,or
www.pilarrestaurant.com.
"He knows the waters like the
back of his hand."
The crew will boat hop and
shoot the program at different
locations in the United States
and internationally. The pro-
grammers expect boat owners
to e-mail Mustard, offering
their boats for the program.
Predel will be catching
sporting fish such as yellow
tail, marlin and tuna.
"It's just a little bit ofevery-
thing," Frede! said. "We're
showing people different loca-
tions and fish, and how to
cook them, as well as showcas-
ing some boats. It's very excit-
ing."
Predel will also be hosting,
along with two other chefs, a
reality TV show dedicated to
competitive fishing and cook-
ing. While not a competition,
Predel and the other hosts will
showcase methods and give
tips for competitive fishermen.
Predel's love of angling is
even reflected in his restau-
rant's name. Named after
Ernest Hemingway's fishing
boat, the restaurant showcases
American-style meals, specifi-
cally seafood.
He had also worked as a
fishing captain for the United
States Coast Guard before
working in restaurants and
ultimately opening Pilar.
Pilar offers seafood plates
such as pan-seared mahi mahi,
the customer's favorite, man-
ager Kenya Payero said. The
mahi mahi dish is accompa-
nied with roasted sweet
onions and plantains and costs
$17.
Payero has been an
employee at Pilar since it
opened in July 2003 and fre- ·
quently gives the chefs fruits
- such as papaya and avoca-
dos her family grows in their
backyard - to add a bit to the
menu.
"My dad plants all kinds of
stuff," Payero said. "It's what
makes our food outstanding;
everything'is so fresh."
Payero's homegrown papa-
yas serve as an accompany-
ment to the sea bass entree, at
$32, which comes with fried
ripe plantains and mashed
CHRIS CUTRO/FOR THE MIAMI HERALD
GRILL WORK: Pilar Chef Carl Skuza works three different
kinds of meat on the grill during a busy night at the
Aventura restaurant.
potatoes.
Predel said he wants each
diner to view the restaurant as
an "extension of the custom-
er's own home."
"I wanted to keep it more
cafe style," Fredel said. "Inex-
pensive and casual is some-
thing that works."
Customer Dawn Orfas feels
at home at Pilar, mostly
because of the service.
"I love somebody that
makes me want to talk to them
and can give me some advice,"
Orfas said. "A good waiter
really makes the food better."
Orfas wasn't the only one
who appreciated the service. A
party of four friends joked all
night with their favorite
waiter.
"We look for him," said
Janis Mitchell, a fan ofthe res-
taurant since its opening.
"The service is very
prompt, they acknowledge
you and you know them by
name."
Customers relax while din-
ing in the casual atmosphere.
"Our customers could
come in shorts or all dressed
up," Frede'l said. "They enjoy
it either way."
With warm and cool tones
intermixed on the walls, the
lights were positioned to shine
delicately on each table, high-
lighting the generous portions
of the plates.
"When I walked in I ·
thought, 'It's expensive, I
won't eat much tonight,"'
Orfas said, "but the size and
prices were perfect."
Herman Gans, a New
Yorker who travels to Miami
to visit friends, has dined at
Pilar fives times in the last two
months. Gans' favorite dish is
the tuna tartare appetizer,
at $9.
Gans agrees with Orfas.
"It's New York quality at
Florida prices," he said.
•RESTAURANT GUIDE: FIND THE
DINING HOT SPOTS. 21

18. Meet the hosl
Netwo<ltwithGMT,
fellowcrew.
A6
NAUTICAL NEWS FOR CAPTAINS AND CREWS
Vol. 3, No.9 www.the-triton.com
The Triton www.the-triton.com NEWSB
New reality boat show needs
actors, including captain, chef
NEWS BRIEFS, from page A14
home (viawebcams he has in several
production areas), he stated, "I'm
making sure no one is walking around
with their hands in their pockets."
Ross then showed a live shot ofa
yacht's stateroom under construction,
and commented that he can keep an
eye on the newbuilds via the web, as
well as showingprogress to an awaiting
ownet:
More evident was the clarity this
webcam presented, perhaps offering
options to owners who want to monitor
the progress oftheiryachts without
having to be on-site.
Rosswas asked what new offerings
are in his yachts.
'The major thing
for captains is
consideration and
placement ofitems
at the helm,and
ergonomics.'
· The major thing for captains is
consideration and placement ofitems
at the helm, and ergonomics," he
said. Additionally, allyachts are built
to full compliance ofMCA and ABS
certification. ·European yards have set
the bar and thatwas the target."
Burger teams work more by
committee, which is a practical
approach to ensuring all aspects
come togethet: Ross said that having
internal teams, such as 42 employees
in engineering, six naval architects, 12
electrical engineers and more, ensures
the job is done properly.
Look for several new launches in
2007, including the 144-footM/Y
Sycara and the 153-foot Timefor Us.
- CapL Tom Serio
TVauditionsfor crewonTV
A new television show being
produced in South Florida is holding
open auditions on Dec. 13 for four
principal on-camera talent to be part of
an ensemble cast.
"In the Galley" will be a weekly,
reality-based series that reflects
the nautical lifestyle by combining
boating and fishing with cooking and
entertaining.
The show needs a licensed captain,
a fisherman, a party planner and a chef.
Each week the four principal characters
will appear on a different sport fishing
boat of60 feet or larger, ranging inprice
from $3 million to $10 million.
Each 30-minute show involves
catching the fish,preparing the fish/
meal and dining. Episodes will take
viewers both out to sea and to exotic
fishing resorts and destinations.
"Food shows are a hit; fishing shows
are a hit," Executive ProducerJeff
Mustard said. "This is the first show
that combines boating and fishing with
cooking, eating and entertaining."
Boating and fishing combined
are the nation's leading recreational
hobbies, Mustard said, with more than
120 million people participating in
both activities.
While the auditions are open to all
adults, the cast must have a high degree
ofskill, proficiency and knowledge in
the respective roles. The producers
are seeking, fun, interesting, and
livelyupbeat people with excellent
personalities and a strong on-camera
presence.
Auditions are Dec. 13 from 10 a.m.
to 6 p.m. at the International Game
Fishing Association Museum (www.
igfa.org), 300 GulfStream Way in Dania
Beach (just west ofl-95 at Griffin
Road). For more information, visit

19. So You Wannabe a Star?
!TWAS ONLY AMATT EROFTIME
before reality TV met yachting. If you
think you have what it takes to become a
star for the camera, consider auditioning
for"In the Galley;· a realityTVshow that
will take a little"Bobby Flay meets Rachel
Ray meets Martha Stewan - on the
water;· and concoct a half-hour weekly
show. The halfhour showcases rhe action
between a captain, chef, fisherman/angler
and parry planner on board various boars
as they carch, prepare and serve delicious
dishes for guesrs.
According to the show's creator and
execmive producer, Jeff Mustard, "Food
shows are a hit, fishing shows arc a hit;
this is the first show thar combines boat-
ing and fishing with cooking, eating and
entertaining." He adds, "What better
place to do it than in South Florida, the
boatingcapital ofthe nation?"
T he auditions are open to the public,
although it is essential char rhos..: audi-
tioning have some degree ofskill, profi-
ciency and knowledge in the roles ~or
which they are applying- only serious
enthusiasts and professionals arc encour-
aged ro apply. Producers arc looking for
lively, interesting people who have an
excellent personality and a strong on-
camera presence. Auditions arc open to
males and females for any ofthe positions ~
being cast as long as they're 21 or older. f!}
z
Stop by rhe International Game Fishing ~
Association Museum in Fort Lauderdale, ~U)
December 13, from 10 am co 6 pm to try Beverly Grant of Culinary Fusion sure knows how to show her appreciation! As a
your hand at stardom. thank you to the chefs who worked the private parties her company catered at the
www.inthegalley.com Fort Lauderdale boat show, Grant threw a party in their honor.