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Hyperconnected Learning: 
linked data at Pearson 
Connecting everything together will allow us 
to get better insights into learning and create 
super smart applications, products and 
services that improve learners lives. 
Paul Appleby, Content Architect 
Madi Weland Solomon 
Director of Semantic 
Platforms & Metadata 
Enterprise Architecture & 
Core Platforms, Pearson plc 
“We’re shifting the 
focus from outputs to 
outcomes.” 
Kelli Millwood 
Efficacy, Analytics, and Improvement 
NISO/NFAIS Joint Virtual Conference: 
Connecting the Library to the Wider World: 
Successful Applications of Linked Data 
December 3, 2014
Linked data is not a solution, but a 
means towards a solution: start small 
• Iterate 
• Educate 
• Escalate 
Hyperconnected Learning: Pearson. NISO/NFAIS Joint 3 Virtual Conference 2014-12-03
Evolution of linked data 
How we learned to walk at Pearson 
“Science Taxonomy 
Project” 
POC Q3 - 2011 
“Asset Enrichment 
Pipeline” 
POC Q4 - 2011 
“Enterprise Asset 
Enrichment Pipeline” 
Q1&Q2 - 2012 
Smart Content 
“Linked Data Content 
Services” 
2014 
Hyperconnected Learning: Pearson. NISO/NFAIS Joint Virtual Conference 2014-12-03
Asset Enrichment Pipeline 
Content 
Acquisition 
System 
Term 
Extractor 
Spotlighter Categorizer Indexer 
Asset Enrichment Pipeline 
Raw 
Assets 
SPARQL 
Topic 
Classification 
Faceted 
Navigation 
Portal 
Vendor 
“Naked” Assets In – “Enriched” Assets out
6 Hyperconnected Learning: Pearson. NISO/NFAIS Joint Virtual Conference 2014-12-03
What is Linked Data? 
Linked Data is a method of publishing structured data so 
that it can become more useful. 
At bottom, all data can be expressed as statements of 
the form: 
<subject> <predicate> <object> . 
Example: 
Alice has-mother Susan 
Alice has-father John 
Alice knows Bob 
Bob has-mother Martha 
Bob has-father Richard 
Bob has-birthdate "1994-08-07"
Example: 
This data can be 
visualized as a 
connected graph 
Alice has-mother Susan 
Alice has-father John 
Alice knows Bob 
Bob has-mother Martha 
Bob has-father Richard 
bob has-birthdate "1994-08-07"
It becomes “linked” data when every entity in the graph 
is identified by a URL.
To get more information about something, you simply 
download a description of that thing from its URL. 
For instance, you might download this description of 
Alice... 
<http://example.com/Alice> :father <http://example.com/John> . 
<http://example.com/Alice> :mother <http://example.com/Sue> . 
<http://example.com/Alice> :knows <http://example.com/Bob> . 
This description contains links to related things. Given 
his URL, you can now download information about Bob. 
<http://example.com/Bob> :father <http://example.com/Dick> . 
<http://example.com/Bob> :mother <http://example.com/Martha> . 
<http://example.com/Bob> :birthDate "1994-08-07" .
Reporting and metrics 
Search for learning outcomes and view related curriculum 
Select a curriculum and view other curricula and their 
relationships 
Determine commonalities and gaps 
Create a trusted preferred source of curriculum data 
Provide visibility and access to curriculum data as a service 
Define alignment between selected curriculum 
Keep relationships persistent 
Review and correct 
Ingest curriculum from multiple sources 
Access curriculum data in an open format 
Manage curriculum to whatever extent is needed 
Evaluate 
Discover 
Share 
Relate 
Manage 
m e t r i c s
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Standard
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Standard 
Curriculum 
Standard
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Standard 
Curriculum 
Standard
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Standard 
Curriculum 
Standard
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Content 
Object 
1 Standard 
Curriculum 
Standard
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Content 
Object 
1 Standard 
Curriculum 
Standard
How inference works: using linked data to manage 
learning objectives and curriculum 
Learning 
Objective 
Curriculum 
Standard 
Curriculum 
Content 
Object 
1 Standard 
2 
Content 
Object 
Curriculum 
Standard
Before
Alignment report for multiple countries 
20
How linked data might look in the future Knowledge Network
How? Domain driven design. 
• A software methodology that bases 
complex designs on a model of the 
business or organisational domain. 
• Initiates a creative collaboration 
between technical and domain experts 
to iteratively refine a conceptual 
model. 
Image: Doug Wittnebel 
Source: The Internet of Things Will Affect Data Driven Design
Evolving Domain Driven Design at Pearson 
• How do we capture more structured data 
from the editorial process? 
• Which is the right data to capture? 
• How do we go about maximising the value 
of that data? 
1: initial simplified model 
2: the curriculum ontology
Evolving adaptive learning design… 
Learning Objectives Vocabulary
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
External vs. Internal approaches 
• Using Linked Data principles for internal enterprise data management 
• This data that can be accessed by all platforms across the ecosystem 
• Provides the option to collaborate more broadly with external partners
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
Curriculum Management Tool 
Manages learning outcomes and the 
relationship between them.
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
Curriculum Management Tool 
Manages learning outcomes and the 
relationship between them. 
Modeling and Planning 
Used to plan and model new 
products and content, based on 
learning objectives. 
Also uses linked data to reveal 
existing content for the relevant 
learning objectives. 
Each component of the plan has a 
unique identifier (URI).
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
Curriculum Management Tool 
Manages learning outcomes and the 
relationship between them. 
Modeling and Planning 
Used to plan and model new 
products and content, based on 
Asset Management 
Off the shelf tools used to manage 
learning objectives. 
content. 
Also uses linked data to reveal 
existing content for the relevant 
All components have a URI and can 
be located via relationships in plans 
learning objectives. 
and to learning objectives. 
Each component of the plan has a 
unique identifier (URI).
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
Curriculum Management Tool 
Manages learning outcomes and the 
relationship between them. 
Modeling and Planning 
Used to plan and model new 
products and content, based on 
Asset Management 
Off the shelf tools used to manage 
learning objectives. 
content. 
Also uses linked data to reveal 
existing content for the relevant 
All components have a URI and can 
be located via relationships in plans 
learning objectives. 
and to learning objectives. 
Each component of the plan has a 
unique identifier (URI). 
Authoring 
By this phase, content objects have 
already been assigned unique 
identifiers 
Content has also been tagged using 
enterprise vocabularies. 
The data and content are linked.
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
Curriculum Management Tool 
Manages learning outcomes and the 
relationship between them. 
Modeling and Planning 
Used to plan and model new 
products and content, based on 
Asset Management 
Off the shelf tools used to manage 
learning objectives. 
content. 
Also uses linked data to reveal 
existing content for the relevant 
All components have a URI and can 
be located via relationships in plans 
learning objectives. 
and to learning objectives. 
Each component of the plan has a 
unique identifier (URI). 
Authoring 
Delivery and Efficacy 
Transformed and assembled 
By this phase, content objects have 
components complete the objective to 
already been assigned unique 
identifiers 
Content has also been tagged using 
enterprise vocabularies. 
The data and content are linked. 
outcome cycle.
Curriculum Authoring Delivery Efficacy 
Management 
Modelling & 
Planning 
Curriculum Management Tool 
Manages learning outcomes and the 
relationship between them. 
Modeling and Planning 
Used to plan and model new 
products and content, based on 
Asset Management 
Off the shelf tools used to manage 
learning objectives. 
content. 
Also uses linked data to reveal 
existing content for the relevant 
All components have a URI and can 
be located via relationships in plans 
learning objectives. 
and to learning objectives. 
Each component of the plan has a 
unique identifier (URI). 
Authoring 
Delivery and Efficacy 
Transformed and assembled 
By this phase, content objects have 
components complete the objective to 
already been assigned unique 
identifiers 
Content has also been tagged using 
enterprise vocabularies. 
The data and content are linked. 
outcome cycle. 
What Does It Give Us? 
Global product development based on data 
across the entire content chain.
How others are doing it.
The new FT semantic platform prototype: 
dynamic semantic publishing 
Live trending 
concepts
Structured data can be analyzed 
Tracking on a single concept
Semantic analysis: monthly search analysis of the BBC Food site
Top trending recipes by day and month 
• Schools 
• Higher Education 
• Professional & Vocational 
• FT 
• Product & Marketing 
• Assessment 
Presentation Title 
runs here l
Flexible and scalable model 
access 
• Discover relevant 
content 
• Enable global 
product 
development 
outcomes 
• Efficacy 
• Student 
progressions 
• Usage and ratings 
alignment 
• Curriculum 
Standards 
• Integrated Planning 
& Modeling 
• Content tagging 
ELT Schools 
HE
Thank 
you 
Madi Weland Solomon 
Director, Semantic Platforms 
Pearson plc 
Madi.solomon@pearson.com

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NISO/NFAIS Joint Virtual Conference: Connecting the Library to the Wider World: Successful Applications of Linked Data

  • 1.
  • 2. Hyperconnected Learning: linked data at Pearson Connecting everything together will allow us to get better insights into learning and create super smart applications, products and services that improve learners lives. Paul Appleby, Content Architect Madi Weland Solomon Director of Semantic Platforms & Metadata Enterprise Architecture & Core Platforms, Pearson plc “We’re shifting the focus from outputs to outcomes.” Kelli Millwood Efficacy, Analytics, and Improvement NISO/NFAIS Joint Virtual Conference: Connecting the Library to the Wider World: Successful Applications of Linked Data December 3, 2014
  • 3. Linked data is not a solution, but a means towards a solution: start small • Iterate • Educate • Escalate Hyperconnected Learning: Pearson. NISO/NFAIS Joint 3 Virtual Conference 2014-12-03
  • 4. Evolution of linked data How we learned to walk at Pearson “Science Taxonomy Project” POC Q3 - 2011 “Asset Enrichment Pipeline” POC Q4 - 2011 “Enterprise Asset Enrichment Pipeline” Q1&Q2 - 2012 Smart Content “Linked Data Content Services” 2014 Hyperconnected Learning: Pearson. NISO/NFAIS Joint Virtual Conference 2014-12-03
  • 5. Asset Enrichment Pipeline Content Acquisition System Term Extractor Spotlighter Categorizer Indexer Asset Enrichment Pipeline Raw Assets SPARQL Topic Classification Faceted Navigation Portal Vendor “Naked” Assets In – “Enriched” Assets out
  • 6. 6 Hyperconnected Learning: Pearson. NISO/NFAIS Joint Virtual Conference 2014-12-03
  • 7. What is Linked Data? Linked Data is a method of publishing structured data so that it can become more useful. At bottom, all data can be expressed as statements of the form: <subject> <predicate> <object> . Example: Alice has-mother Susan Alice has-father John Alice knows Bob Bob has-mother Martha Bob has-father Richard Bob has-birthdate "1994-08-07"
  • 8. Example: This data can be visualized as a connected graph Alice has-mother Susan Alice has-father John Alice knows Bob Bob has-mother Martha Bob has-father Richard bob has-birthdate "1994-08-07"
  • 9. It becomes “linked” data when every entity in the graph is identified by a URL.
  • 10. To get more information about something, you simply download a description of that thing from its URL. For instance, you might download this description of Alice... <http://example.com/Alice> :father <http://example.com/John> . <http://example.com/Alice> :mother <http://example.com/Sue> . <http://example.com/Alice> :knows <http://example.com/Bob> . This description contains links to related things. Given his URL, you can now download information about Bob. <http://example.com/Bob> :father <http://example.com/Dick> . <http://example.com/Bob> :mother <http://example.com/Martha> . <http://example.com/Bob> :birthDate "1994-08-07" .
  • 11. Reporting and metrics Search for learning outcomes and view related curriculum Select a curriculum and view other curricula and their relationships Determine commonalities and gaps Create a trusted preferred source of curriculum data Provide visibility and access to curriculum data as a service Define alignment between selected curriculum Keep relationships persistent Review and correct Ingest curriculum from multiple sources Access curriculum data in an open format Manage curriculum to whatever extent is needed Evaluate Discover Share Relate Manage m e t r i c s
  • 12. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Standard
  • 13. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Standard Curriculum Standard
  • 14. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Standard Curriculum Standard
  • 15. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Standard Curriculum Standard
  • 16. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Content Object 1 Standard Curriculum Standard
  • 17. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Content Object 1 Standard Curriculum Standard
  • 18. How inference works: using linked data to manage learning objectives and curriculum Learning Objective Curriculum Standard Curriculum Content Object 1 Standard 2 Content Object Curriculum Standard
  • 20. Alignment report for multiple countries 20
  • 21. How linked data might look in the future Knowledge Network
  • 22. How? Domain driven design. • A software methodology that bases complex designs on a model of the business or organisational domain. • Initiates a creative collaboration between technical and domain experts to iteratively refine a conceptual model. Image: Doug Wittnebel Source: The Internet of Things Will Affect Data Driven Design
  • 23. Evolving Domain Driven Design at Pearson • How do we capture more structured data from the editorial process? • Which is the right data to capture? • How do we go about maximising the value of that data? 1: initial simplified model 2: the curriculum ontology
  • 24. Evolving adaptive learning design… Learning Objectives Vocabulary
  • 25. Curriculum Authoring Delivery Efficacy Management Modelling & Planning External vs. Internal approaches • Using Linked Data principles for internal enterprise data management • This data that can be accessed by all platforms across the ecosystem • Provides the option to collaborate more broadly with external partners
  • 26. Curriculum Authoring Delivery Efficacy Management Modelling & Planning
  • 27. Curriculum Authoring Delivery Efficacy Management Modelling & Planning Curriculum Management Tool Manages learning outcomes and the relationship between them.
  • 28. Curriculum Authoring Delivery Efficacy Management Modelling & Planning Curriculum Management Tool Manages learning outcomes and the relationship between them. Modeling and Planning Used to plan and model new products and content, based on learning objectives. Also uses linked data to reveal existing content for the relevant learning objectives. Each component of the plan has a unique identifier (URI).
  • 29. Curriculum Authoring Delivery Efficacy Management Modelling & Planning Curriculum Management Tool Manages learning outcomes and the relationship between them. Modeling and Planning Used to plan and model new products and content, based on Asset Management Off the shelf tools used to manage learning objectives. content. Also uses linked data to reveal existing content for the relevant All components have a URI and can be located via relationships in plans learning objectives. and to learning objectives. Each component of the plan has a unique identifier (URI).
  • 30. Curriculum Authoring Delivery Efficacy Management Modelling & Planning Curriculum Management Tool Manages learning outcomes and the relationship between them. Modeling and Planning Used to plan and model new products and content, based on Asset Management Off the shelf tools used to manage learning objectives. content. Also uses linked data to reveal existing content for the relevant All components have a URI and can be located via relationships in plans learning objectives. and to learning objectives. Each component of the plan has a unique identifier (URI). Authoring By this phase, content objects have already been assigned unique identifiers Content has also been tagged using enterprise vocabularies. The data and content are linked.
  • 31. Curriculum Authoring Delivery Efficacy Management Modelling & Planning Curriculum Management Tool Manages learning outcomes and the relationship between them. Modeling and Planning Used to plan and model new products and content, based on Asset Management Off the shelf tools used to manage learning objectives. content. Also uses linked data to reveal existing content for the relevant All components have a URI and can be located via relationships in plans learning objectives. and to learning objectives. Each component of the plan has a unique identifier (URI). Authoring Delivery and Efficacy Transformed and assembled By this phase, content objects have components complete the objective to already been assigned unique identifiers Content has also been tagged using enterprise vocabularies. The data and content are linked. outcome cycle.
  • 32. Curriculum Authoring Delivery Efficacy Management Modelling & Planning Curriculum Management Tool Manages learning outcomes and the relationship between them. Modeling and Planning Used to plan and model new products and content, based on Asset Management Off the shelf tools used to manage learning objectives. content. Also uses linked data to reveal existing content for the relevant All components have a URI and can be located via relationships in plans learning objectives. and to learning objectives. Each component of the plan has a unique identifier (URI). Authoring Delivery and Efficacy Transformed and assembled By this phase, content objects have components complete the objective to already been assigned unique identifiers Content has also been tagged using enterprise vocabularies. The data and content are linked. outcome cycle. What Does It Give Us? Global product development based on data across the entire content chain.
  • 33. How others are doing it.
  • 34. The new FT semantic platform prototype: dynamic semantic publishing Live trending concepts
  • 35. Structured data can be analyzed Tracking on a single concept
  • 36. Semantic analysis: monthly search analysis of the BBC Food site
  • 37. Top trending recipes by day and month • Schools • Higher Education • Professional & Vocational • FT • Product & Marketing • Assessment Presentation Title runs here l
  • 38. Flexible and scalable model access • Discover relevant content • Enable global product development outcomes • Efficacy • Student progressions • Usage and ratings alignment • Curriculum Standards • Integrated Planning & Modeling • Content tagging ELT Schools HE
  • 39. Thank you Madi Weland Solomon Director, Semantic Platforms Pearson plc Madi.solomon@pearson.com