Altmetric works directly with about 24 academic publishers including Nature Publishing Group and Royal Society of Chemistry to integrate altmetric data and badges on their publications. Other organizations like ImpactStory also work with several publishers. Whether users care about altmetrics depends on the user type, with authors, editors, and librarians generally providing positive feedback, even when altmetric misses some data. How altmetrics data is presented impacts whether users interact with it, with click-through rates varying from 1% for small badges to 0.1% for links in sidebars. Key barriers for publishers adopting altmetrics include fears articles won't attract attention, lack of demand from authors and editors in some fields, and the costs of implementation.

1. Uptake of altmetrics in academic
publishing environments
Euan Adie, altmetric.com
#nisoalmi

2. Yeah, pretty good

7. Altmetric
• We work directly with ~ 24 publishers inc.
Nature Publishing Group, Royal Soc Chem, Cell
Press, Cambridge Uni Press
• About same number of IRs
• ± 2M requests a day to API

8. Others
• ImpactStory working with several publishers
too
• PLoS, Frontiers, IOP, APS all have sophisticated
in-house ALM systems

9. Do users care?
• Depends on the user. The feedback we get is
invariably from
– Authors
– Editors
– Librarians
• Generally very positive, even when we miss
stuff.

10. Do users care pt 2?
• Depends on how the data is presented.
– Small badge under title – 1% CTR
– In tab – 0.5% CTR
– In link in sidebar – 0.1% CTR
– YMMV (wildly – hopefully this is obvious)

11. What stops publishers?
• (understandable) fear that articles won’t have
any attention
• Depending on field editors & authors may not
be asking for it
• Cost* (financial, time, opportunity)
* of implementation, not necessarily service