During our first Baltimore Social Media Group meeting, AK Stout lead the discussion about the emerging role of images being used in social media.

1. Tweet along! #BaltSocMedia
The Role of Images
on the Social Web
By AK Stout
@akstout18
akstout@sayingitsocial.com
sayingitsocial.com
@SocialToaster @SayingItSocial
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2. The Problem:
Too Much Noise
24 hours a day, 7 days a week
we have information coming
at as from all angles.
#baltsocmedia| @akstout18 | sayingitsocial.com

3. The Solution:
Fight For Attention
In a sea of text – a colorful
attention grabbing image stands
out.
#baltsocmedia| @akstout18 | sayingitsocial.com

4. The Solution:
Aid In Retention
Words are processed by our
short-term memory where we can
only retain about 7 bits of
information.
Images, on the other hand, go
directly into long-term memory
where they are indelibly etched.
Source: Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development
#baltsocmedia| @akstout18 | sayingitsocial.com

5. The Problem:
Not Enough Time
We are busy people with a
limited amount of time
to dedicate to taking in
new information.
#baltsocmedia| @akstout18 | sayingitsocial.com

6. The Solution:
Make it Quicker
Pictures
Text
We process visuals 60,000 times
faster than text.
Source: Research at 3M Corporation
#baltsocmedia| @akstout18 | sayingitsocial.com

7. The Problem:
Eliciting a Response
Facebook Page
EdgeRank Algorithm
#baltsocmedia| @akstout18 | sayingitsocial.com

8. The Solution:
Appeal to Emotion
"...in our culture pictures have
become tools used to elicit specific
and planned emotional reactions in
the people who see them."
Source: J. Francis Davis, an adult educator and media education specialist
#baltsocmedia| @akstout18 | sayingitsocial.com

9. What’s the Deal
With Pinterest?
Weekly visits to Pinterest's
website from North American
users hit nearly 29 million
in July 2012 - an increase of
2,183% from the previous year.
Source: http://articles.latimes.com/2012/aug/29/business/la-fi-tn-pinterest-instagram-growth-20120829
#baltsocmedia| @akstout18 | sayingitsocial.com

10. Words
But Wait… Alone
Pictures
The combination of Alone Pictures
graphics and words has a +
communicative power that Words
neither singularly possesses.
Without words, a graphic
may be lost to ambiguity.
#baltsocmedia| @akstout18 | sayingitsocial.com

11. What To Do
Change Facebook
posting strategy.
#baltsocmedia| @akstout18 | sayingitsocial.com

12. What To Do
Don’t auto-post from
Facebook to Twitter.
Upload images directly
to Twitter.
#baltsocmedia| @akstout18 | sayingitsocial.com

13. AK Stout
@akstout18
Thank You! akstout@sayingitsocial.com
sayingitsocial.com
Save The Date!
Next Meetup Tuesday, November 13, 2012
Topic: Social Media: Building Identity and Trust
Follow Baltimore Social Media Group on Twitter: @BaltSocMedia
Connect with Members: https://twitter.com/BaltSocMedia/bsmg-members/members
#baltsocmedia| @akstout18 | sayingitsocial.com