MARTIN SCHNEIDER, Research Manager · 451 Research

1. PRESENTATION:
Insights & Analytics:
The Big Data Side of Gamification
MARTIN SCHNEIDER
Research Manager · 451 Research

2. Insight & Analytics: The Big Data Side of
Gamification
Martin Schneider Research Manager, 451 Research

3. Agenda
• Big Data & Gamification…Wuzzah?
• The Future of Insight
• Examples of Big Data Gamification Insight
• Q&A

4. Ok…So, your gamification initiative is kicking ass…

5. Drive More Value?

6. Big Data?

7. Big Data vs. “Big Picture Data”
VS.

8. Big Data & Gamification
Gamification Data is:
• Semi-Structured
• Growing Exponentially
• Typically Meta-Data Around a Business Context
• Captured/Stored by SaaS Providers
This Lends Itself To:
• Classification
• Deep Analysis
• Business Insight
• Benchmarks

9. Gamification Big Data Can Better Answer…

10. Gamification Insight - Examples
• Greater Time Series Insight
• Marketing
• Sales
• Support
• Identify Customer Segments Based on Real Behavior
• No More Relying on Bland Demographics
• Context-driven Insight
• Understand Behavior Across Platforms/Properties/Brands
• Bridge Between Transactional BI and Behavioral Insight

11. Old Style Business Intelligence – Lots of “What”

12. Gamified Insight

13. Gamified Insight

14. Gamification Powered Insight – More “Why and How”

15. Where to Begin?
• Re-Think Your Metrics and Goals
• Think Behavior not “Numbers”
• What is the End Game?
• Work with your Gamification Provider
• Best Practices (You Can’t Have Big Data Without Lots and
Lots of Engagement!)
• Dashboard Optimization
• Recognize, Respond, Repeat!

16. Q&A
Questions?
@mschneider718
martin.schneider@451research.com

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