An innovative program designed to help sports franchises and other venues to sell tickets. An empty seat is an ugly site to behold!

1. Ticketing & More Presentation and Discussion About Sports Franchise Ticketing and Marketing Programs For more information visit us at: www.back2blackmedia.com

2. Point-of-Sale & Postcard Preference Program (Front)

3. Point-of-Sale & Postcard Preference Program (Back)

4. Welcome Aboard Email

5. Personalized URL (PURL) & Preference Center

6. “Hot Seat” Email Alert

7. “Hot Seat” Email Alert with Seat Info.

8. “Hot Seat” Text Alert

9. A fan Preference Program is launched, establishing a “conversation” with the fan early and via multiple channels The Workings of a Basic Program Subsequent communications are triggered, sequenced, and attempted in order of fan preference and relative cost A fan responds to a postcard or enrolls at point-of-sale (POS) Consumer Consumer Direct Mail Agent Email Additional data, such as purchase history, is collected over time and centralized Data Appends Mobile Response data is captured and stored. This data acts as the “eyes and ears” of the program, providing information about fan responses and behaviors. Content effectiveness can also be gauged by this data. A consumer record is completed and stored This web experience is (a) low cost, and (b) captures fan communication preferences and demographics for later use Consumer Every “conversation” directs the fan to a personalized web channel, or PURL. Database + Execution Research/Analytics Web Search Web Form Call center Social Media Fulfillment Consumer Media Fan

11. Enhanced consumer data

12. Analytical data about fan behavior and purchases

13. Increased interaction with fans while decreasing costs

14. Increased merchandise sales

15. Increased concession sales

16. Decreased postage and phone costs

17. Decreased HR costsThe intangible payoffs will be increased fan participation, fan empowerment, and increased customer lifetime value.

18. What’s Your Vision? Consumer Consumer Direct Mail Agent Email Data Appends Mobile Consumer Database + Execution Research/Analytics Search Web Site Call center Social Media Fulfillment Consumer Media Fan