1. CSR is a win- win opportunity for
companies, financial investors and
society at large
2. Social Responsibility:
Definition and Debate
Social Responsibility
The idea that business has social
obligations above and beyond making a
profit.
Business has an obligation to constituent
groups in society other than stockholders
and beyond that prescribed by law.
3. Purpose of CSR
To engage with the internal and
external stakeholders
Treating the stakeholders ethically
To create high standards of living
To protect society and environment
To take care of shareholders
Philanthropic contributions to society
4. Factors Leading to CSR -
Drivers
Globalization and competition
Increased size and influence of
companies
Repositioning of governments and
its roles
War for talent
Growth of global civil society
activism
5. Generations of CSR
Social Betterment Social
responsiveness
First Generation-
Companies can be responsible in ways that do not detract
from commercial success.
Second Generation-
Focusing on CSR as an integral part of long term business
strategy.
Third Generation-
Significant contribution to address issues such as poverty,
environmental degradation.
7. Social Responsibility
Strategies
Reactive Strategy
Denying responsibility while striving to
maintain the status quo by resisting change.
Defensive Strategy
Resisting additional social responsibilities
with legal and public relations tactics.
8. Social Responsibility
Strategies (cont’d)
Accommodation Strategy
Assuming social responsibility only in
response to pressure from interest groups or
the government.
Proactive Strategy
Taking the initiative in formulating and
putting in place new programs that serve as
role models for industry.
9. Corporate Social Responsibility (CSR)
Arguments For
Balancing corporate
power with
corporate
responsibilities
Protects business
self-interest
Limits future
government intervention
Addresses issues by
using business
resources and expertise
Addresses issues by
being proactive
10. Corporate Social Responsibility (CSR)
Arguments Against
Business is not
equipped to handle
social activities
Dilutes the primary
aim of business
Organization may get
power over society
Increase business
power
Lack of expertise to
handle social issues
11. How do we do it?
Key CSR Steps
Commitment and Vision
Planning
Implementation
Monitoring
Reporting
Continuous Improvement
12. Limitations of Approaches to
CSR
Lack of clarity of the definition of
CSR
Models of CSR not adopted properly
by companies
Lack of measures to innovate and
evolve new CSR models
Unidentified segment- need to identify the
areas of interest & capability to take up CSR in a
focused manner.
13. Organisations
IISD (International Institute of
Sustainable Development)
BSR (Business for Social
Responsibility)
WEF (World Economic Forum)
BSD (Business for Social
Responsibility)
WBCSD (World Business Council for
Sustainable Development