1. Suffolk University Integrating SEO into Your Organization

3. Position Matters

4. Search Engines are Software Programs

9. SEO Must be Part of Your Engineering Plan!

10. Links are Like Votes in an Election

11. Who Rank ’s First? Joe ’s Book Store

12. Links Are Not Created Equal Web Site A Web Site B Killer Link 1 Link 1 Link 2 …… .. … 1,000 #1! #2 Search Results

13. The Flow Of PageRank Pages are given an “innate”, albeit tiny, amount of PageRank Pages then accrue PageRank from every link that points to them

14. The Flow Of PageRank The amount of PageRank that a page can pass is a function of that page ’s PageRank PageRank Passable PageRank X F(X)

15. PageRank is Split Evenly Between the Links on a Page Link Link F(x)*0.5 F(x)*0.5 X

16. PageRank is an Iterative Algorithm Link Link F(x)*0.5 F(x)*0.5 F(y) Link X y y

19. Role of Relevance Your Page (Used Ford Mustangs) Casino Gambling Online Prescriptions Car and Driver Magazine Ford vehicles .com Low Value High Value

21. The Concept of Authority A A A All Websites about Used Cars

23. Why do People Link?

26. Link Building Must be Part of Your Marketing Plan!

27. Volume Increasing Relationship Value Engaging in Social Activity

28. Social Connectivity Pyramid 1 on 1 Meeting Blogging Meetups LinkedIn Facebook Twitter Higher Value Higher Effort

29. Volume Increasing Social Effort Social Link Building Increasing Link Value