Hear first-hand from Peter Rusch, America’s Cup Event Authority Director of Communications, what is in store leading up to and during Bermuda’s great opportunity to host the 35th America’s Cup in 2017. Then, we’ll dig into a great discussion with some of the key players on the Bermuda bid committee responsible for securing this high profile event.

1. @gotobermuda #BTAsummit

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2017 America‘s Cup
What is the America’s Cup?
- History, tradition, technology, people
- 34th America’s Cup
Who is the America’s Cup?
Teams
Sailors
Why Bermuda?
Timeline / How does it work?

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2017 America‘s Cup
What is the America’s Cup?
- Oldest trophy in international sport
Rich history and tradition with ultramodern technology
- One of the hardest competitions to win
A pure challenge

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34th America‘s Cup
Economic Impact
$550
Economic impact to the city of
San Francisco
million 3,858
Jobs created
Visitors & Venues
1.0 Million people at official AC Venue
2.0 Million people at AC waterfront
108,498,270
Total spending of spectators and volunteers
89% of non-local spectators stayed in
hotels in the city
$183 average spent per person on
America‘s Cup Activity

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34th America‘s Cup
Repucom Figures
United States and New Zealand were the two most important markets concerning
media impact.
957
Cumulated audience
million 2,947
Global coverage
Hours
Further important TV markets are Germany, UK, Spain and France
203
over
41 Broadcast partners 138 TV channels
27,300,000
Territories
video views
over 100,000,000 minutes watched in September

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2017 America‘s Cup
Who is the America’s Cup?
- The best international teams
The best sailors in the world (Olympic Champions, AC winners)
Compelling historical figures

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America’s Cup Teams
Defender vs. Challengers

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America’s Cup Teams
Skippers

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America’s Cup Teams
Skippers

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2017 America‘s Cup
Why Bermuda?
- Enthusiastic, motivated, friendly
Fantastic race course location and racing conditions
Dedicated team bases and race village at Dockyard
- Television time zone works well for teams

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The America’s Cup

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2017 America‘s Cup
Timeline - How does it work?
- America’s Cup World Series
America’s Cup Qualifiers / Playoffs / Match
- Red Bull Youth America’s Cup

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The 2017 America’s Cup
Three Stage Program

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35th America‘s Cup
Final Venue: Bermuda

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2017 America’s Cup in Bermuda