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Heating and cooling revolution 
By Andrew Giles 
October 2014
2 
Excellence in Market Intelligence 
Heating and Cooling Markets Agenda 
•Global HVAC market and the rise of China 
•Western & Eastern Europe heating market trends in short term 
•ErP in September 2015, the great divorce of condensing boilers, rise in hybrids and solar 
•Heat pumps – China versus Europe and the top growing product types 
•2020 & 2035 market for heat generators and new technologies 
•Traditional water heating losing to combination boilers and other sanitary hot water solutions 
•Top manufactures – making acquisitions and positioning in the HVAC markets /market share 
2
3 
Excellence in Market Intelligence 
Global Major Regions HVAC Market Value 
Europe analysis based on following countries: Austria, Belgium, Czech Rep., France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, UK 
Total 2013 market value: €100bn 
NAmerica €22.7bln 
China €39.0bln 
Japan 
€14.0bn 
Europe 
€25.9bln
4 
Excellence in Market Intelligence 
China domestic boilers leaps to top spot 
4 
0 
500 
1,000 
1,500 
2,000 
2,500 
2012 2013 2014 2015 2016 2017 
UK 
South Korea 
China 
Russia 
Number of of boilers sold 
per annum
5 
Excellence in Market Intelligence 
ErP - Impact on products 
Increase in Combined and Hybrid systems 
Eco Design 
A +++ ≥150% 
A ++ ≥125% 
A + ≥98% 
A ≥90% 
B ≥82% 
C ≥75% 
D ≥36% 
E ≥34% 
Cogeneration 
Gas HP 
Condensing boilers 
Non- condensing boilers 
Ground /Water to water HP 
Air to water HP 
From 26/9/2015 products with Label D to G are no longer allowed to be sold 
Hybrid Heat Pumps 
Combined CB + ST system 
+ enhanced Controls 
Fuel cell 
Labels mandatory from Sep. 2015 
5
6 
Excellence in Market Intelligence 
Combining systems 
Product label 
High efficiency 
gas boiler 
Solar thermal 
system (VT) 
Temperature 
controls 
System label example: 
89% 
6% 
4% 
+ 
+ 
System 
efficiency 99% 
A + ≥98% 
System label 
Separate labelling for 
Space Heating and SHW. 
6
7 
Excellence in Market Intelligence 
12% 
15% 
88% 
85% 
- 
1,000 
2,000 
3,000 
4,000 
5,000 
6,000 
7,000 
2012 
2017 
condensing 
non-condensing 
Boiler technology shift Domestic gas and oil boiler sales 2012 - 2017 
Outside the EU market 
Inside the EU market 
‘000 units 
‘000 units 
70% 
92% 
30% 
8% 
- 
1,000 
2,000 
3,000 
4,000 
5,000 
6,000 
2012 
2017 
condensing 
non-condensing 
Source: BSRIA, based on the analysis of 9 largest European markets 
Source: BSRIA, based on the analysis of Turkey, Russia, China, S. Korea 
7
8 
Excellence in Market Intelligence 
Hybrid heat pumps Market potential by 2020 
0 
20,000 
40,000 
60,000 
80,000 
100,000 
120,000 
140,000 
2014 
2015 
2016 
2017 
2020 
France 
Germany 
Italy 
UK 
Netherlands 
units 
CAGR 2014-2020 
+51.7% 
Hybrid Box 
Gas cond. boiler & A/W monobloc HP 
Modulo Hybrido 
Gas cond. boiler & A/W split HP 
8
9 
Excellence in Market Intelligence 
53,400 
5,042 
1,973 
1,547 
831 
2,595 
- 
10,000 
20,000 
30,000 
40,000 
50,000 
60,000 
China 
Europe 
Turkey 
Brazil 
India 
Other 
countries 
Solar Thermal Market 
World market 
* 29 countries 
Total world* market: 65.4 million m2 in 2014e (+7%) 
•~ +7% growth in 2014 
•~ 82% of world market 
‘000 m2 
2012 
2013 
2014 
9
10 
Excellence in Market Intelligence 
Heat Pump Market China - 2013 
Total market estimated at 1 million units in 2013: (+ 15%) 
units 
12.0% 
5.0% 
20.0% 
17.0% 
0.0% 
5.0% 
10.0% 
15.0% 
20.0% 
25.0% 
0 
200,000 
400,000 
600,000 
800,000 
1,000,000 
1,200,000 
1,400,000 
Ground / Water to Water 
Splits 
Monoblocks 
DHW Heat pumps 
2014 
Growth 2014 
10
11 
Excellence in Market Intelligence 
Heat Pump Market Europe* – ground/water/air-to-water 
Ground/Water-to-Water 
~110,600 in 2014 
(+4.3%) 
*Includes 21 countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, UK, Croatia, Czech Republic, Poland, Russia, Serbia, Slovakia, Slovenia 
Air-to-Water 
~196,500 in 2014 
(+7%) 
units 
units 
-3.1% 
2.8% 
-6.0% 
3.1% 
4.3% 
5.6% 
6.3% 
6.0% 
-8.0% 
-6.0% 
-4.0% 
-2.0% 
0.0% 
2.0% 
4.0% 
6.0% 
8.0% 
- 
20,000 
40,000 
60,000 
80,000 
100,000 
120,000 
140,000 
2010 
2011 
2012 
2013 
2014 
2015 
2016 
2017 
Ground/ water to water 
Growth 
-25.0% 
-20.0% 
-15.0% 
-10.0% 
-5.0% 
0.0% 
5.0% 
10.0% 
15.0% 
20.0% 
- 
50,000 
100,000 
150,000 
200,000 
250,000 
300,000 
2010 
2011 
2012 
2013 
2014 
2015 
2016 
2017 
Splits 
Monoblocs 
Growth splits 
Growth monoblocs 
11
12 
Excellence in Market Intelligence 
*Includes 21 countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, UK, Croatia, Czech Republic, Poland, Russia, Serbia, Slovakia, Slovenia 
Cylinder Integrated Water Heaters Heat Pumps 
~111,000 in 2013 
(+15.7%) 
Heat Pump Market Europe* – Cylinder integrated 
units 
0.0% 
5.0% 
10.0% 
15.0% 
20.0% 
25.0% 
30.0% 
35.0% 
40.0% 
45.0% 
- 
20,000 
40,000 
60,000 
80,000 
100,000 
120,000 
140,000 
160,000 
180,000 
200,000 
2010 
2011 
2012 
2013 
2014 
2015 
2016 
2017 
Air to water –cylinder-integrated water heater HP 
Growth 
12
13 
Excellence in Market Intelligence 
2020 European heating market 
Top 6 Heating market by volume of sales, 2012 – 2020 – wall hung condensing, wall hung non-condensing , floor standing, biomass, solar thermal & heat pump 
13 
‘000 units 
- 
200 
400 
600 
800 
1,000 
1,200 
1,400 
1,600 
1,800 
2,000 
2012 
2020 
2012 
2020 
2012 
2020 
2012 
2020 
2012 
2020 
2012 
2020 
UK 
Italy 
France 
Germany 
Spain 
Netherlands 
HP 
ST 
Biomass 
FS 
WH non-cond. 
WH cond.
14 
Excellence in Market Intelligence 
Renewables sales curve until 2035 Powerful drivers for new technologies after 2020 
0 
200,000 
400,000 
600,000 
800,000 
1,000,000 
1,200,000 
1,400,000 
1,600,000 
2012 
2015 
2020 
2030 
2035 
Heat Pumps 
Hybrid HP 
ST systems 
micro CHP 
Fuel Cells 
Units 
14
15 
Excellence in Market Intelligence 
Water heater market declining 
15 
3,600 
3,800 
4,000 
4,200 
4,400 
4,600 
4,800 
5,000 
2013 
2014 
2015 
2016 
2017 
Thousand units 
Electric storage 
Air-water cylinder heat pump 
Solar thermal residential system 
Electric storage 
Air-water Cylinder 
integrated heat pump 
Rise of combination boilers means less market for traditional electric storage
16 
Excellence in Market Intelligence 
JCI 
Midea 
Acquisition speed 
16 
Diversification degree 
Degree of diversification appreciated outside of the core HVAC business 
Acquisition speed analysed over the last five years, based on company literature and industry sources 
Low 
Low 
High 
High 
Acquisition speed 
AO Smith 
Ariston 
BDR Thermea 
Bosch 
Daikin 
Dimplex 
Ferroli 
Gree 
Haier 
Hitachi 
LG 
Mitsubishi Electric 
Panasonic 
Riello 
Toshiba Carrier 
Trane 
Vaillant 
Viessmann
17 
Excellence in Market Intelligence 
European Analysis 
17 
European Market Shares by value in Heating, AC and Renewables of Top 20 Companies, 2012 
0.1% 
4.3% 
8.6% 
10.3% 
0.2% 
0.1% 
2.0% 
1.0% 
0.2% 
10.2% 
4.4% 
14.2% 
0.6% 
0.5% 
2.3% 
2.2% 
2.6% 
1.6% 
8.1% 
3.0% 
0.0% 
3.5% 
2.2% 
0.4% 
1.3% 
2.1% 
8.8% 
5.0% 
3.8% 
0.1% 
0.4% 
0.1% 
1.6% 
0.4% 
0.5% 
0.6% 
4.0% 
6.4% 
0.0% 
5.0% 
10.0% 
15.0% 
20.0% 
25.0% 
European MS in Heating 
European MS in AC 
European MS in Renewables
18 
Excellence in Market Intelligence 
THANK YOU 
18

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Heating and cooling revolution

  • 1. Heating and cooling revolution By Andrew Giles October 2014
  • 2. 2 Excellence in Market Intelligence Heating and Cooling Markets Agenda •Global HVAC market and the rise of China •Western & Eastern Europe heating market trends in short term •ErP in September 2015, the great divorce of condensing boilers, rise in hybrids and solar •Heat pumps – China versus Europe and the top growing product types •2020 & 2035 market for heat generators and new technologies •Traditional water heating losing to combination boilers and other sanitary hot water solutions •Top manufactures – making acquisitions and positioning in the HVAC markets /market share 2
  • 3. 3 Excellence in Market Intelligence Global Major Regions HVAC Market Value Europe analysis based on following countries: Austria, Belgium, Czech Rep., France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, UK Total 2013 market value: €100bn NAmerica €22.7bln China €39.0bln Japan €14.0bn Europe €25.9bln
  • 4. 4 Excellence in Market Intelligence China domestic boilers leaps to top spot 4 0 500 1,000 1,500 2,000 2,500 2012 2013 2014 2015 2016 2017 UK South Korea China Russia Number of of boilers sold per annum
  • 5. 5 Excellence in Market Intelligence ErP - Impact on products Increase in Combined and Hybrid systems Eco Design A +++ ≥150% A ++ ≥125% A + ≥98% A ≥90% B ≥82% C ≥75% D ≥36% E ≥34% Cogeneration Gas HP Condensing boilers Non- condensing boilers Ground /Water to water HP Air to water HP From 26/9/2015 products with Label D to G are no longer allowed to be sold Hybrid Heat Pumps Combined CB + ST system + enhanced Controls Fuel cell Labels mandatory from Sep. 2015 5
  • 6. 6 Excellence in Market Intelligence Combining systems Product label High efficiency gas boiler Solar thermal system (VT) Temperature controls System label example: 89% 6% 4% + + System efficiency 99% A + ≥98% System label Separate labelling for Space Heating and SHW. 6
  • 7. 7 Excellence in Market Intelligence 12% 15% 88% 85% - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 2012 2017 condensing non-condensing Boiler technology shift Domestic gas and oil boiler sales 2012 - 2017 Outside the EU market Inside the EU market ‘000 units ‘000 units 70% 92% 30% 8% - 1,000 2,000 3,000 4,000 5,000 6,000 2012 2017 condensing non-condensing Source: BSRIA, based on the analysis of 9 largest European markets Source: BSRIA, based on the analysis of Turkey, Russia, China, S. Korea 7
  • 8. 8 Excellence in Market Intelligence Hybrid heat pumps Market potential by 2020 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2014 2015 2016 2017 2020 France Germany Italy UK Netherlands units CAGR 2014-2020 +51.7% Hybrid Box Gas cond. boiler & A/W monobloc HP Modulo Hybrido Gas cond. boiler & A/W split HP 8
  • 9. 9 Excellence in Market Intelligence 53,400 5,042 1,973 1,547 831 2,595 - 10,000 20,000 30,000 40,000 50,000 60,000 China Europe Turkey Brazil India Other countries Solar Thermal Market World market * 29 countries Total world* market: 65.4 million m2 in 2014e (+7%) •~ +7% growth in 2014 •~ 82% of world market ‘000 m2 2012 2013 2014 9
  • 10. 10 Excellence in Market Intelligence Heat Pump Market China - 2013 Total market estimated at 1 million units in 2013: (+ 15%) units 12.0% 5.0% 20.0% 17.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 Ground / Water to Water Splits Monoblocks DHW Heat pumps 2014 Growth 2014 10
  • 11. 11 Excellence in Market Intelligence Heat Pump Market Europe* – ground/water/air-to-water Ground/Water-to-Water ~110,600 in 2014 (+4.3%) *Includes 21 countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, UK, Croatia, Czech Republic, Poland, Russia, Serbia, Slovakia, Slovenia Air-to-Water ~196,500 in 2014 (+7%) units units -3.1% 2.8% -6.0% 3.1% 4.3% 5.6% 6.3% 6.0% -8.0% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2010 2011 2012 2013 2014 2015 2016 2017 Ground/ water to water Growth -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% - 50,000 100,000 150,000 200,000 250,000 300,000 2010 2011 2012 2013 2014 2015 2016 2017 Splits Monoblocs Growth splits Growth monoblocs 11
  • 12. 12 Excellence in Market Intelligence *Includes 21 countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, UK, Croatia, Czech Republic, Poland, Russia, Serbia, Slovakia, Slovenia Cylinder Integrated Water Heaters Heat Pumps ~111,000 in 2013 (+15.7%) Heat Pump Market Europe* – Cylinder integrated units 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 2010 2011 2012 2013 2014 2015 2016 2017 Air to water –cylinder-integrated water heater HP Growth 12
  • 13. 13 Excellence in Market Intelligence 2020 European heating market Top 6 Heating market by volume of sales, 2012 – 2020 – wall hung condensing, wall hung non-condensing , floor standing, biomass, solar thermal & heat pump 13 ‘000 units - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2012 2020 2012 2020 2012 2020 2012 2020 2012 2020 2012 2020 UK Italy France Germany Spain Netherlands HP ST Biomass FS WH non-cond. WH cond.
  • 14. 14 Excellence in Market Intelligence Renewables sales curve until 2035 Powerful drivers for new technologies after 2020 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 2012 2015 2020 2030 2035 Heat Pumps Hybrid HP ST systems micro CHP Fuel Cells Units 14
  • 15. 15 Excellence in Market Intelligence Water heater market declining 15 3,600 3,800 4,000 4,200 4,400 4,600 4,800 5,000 2013 2014 2015 2016 2017 Thousand units Electric storage Air-water cylinder heat pump Solar thermal residential system Electric storage Air-water Cylinder integrated heat pump Rise of combination boilers means less market for traditional electric storage
  • 16. 16 Excellence in Market Intelligence JCI Midea Acquisition speed 16 Diversification degree Degree of diversification appreciated outside of the core HVAC business Acquisition speed analysed over the last five years, based on company literature and industry sources Low Low High High Acquisition speed AO Smith Ariston BDR Thermea Bosch Daikin Dimplex Ferroli Gree Haier Hitachi LG Mitsubishi Electric Panasonic Riello Toshiba Carrier Trane Vaillant Viessmann
  • 17. 17 Excellence in Market Intelligence European Analysis 17 European Market Shares by value in Heating, AC and Renewables of Top 20 Companies, 2012 0.1% 4.3% 8.6% 10.3% 0.2% 0.1% 2.0% 1.0% 0.2% 10.2% 4.4% 14.2% 0.6% 0.5% 2.3% 2.2% 2.6% 1.6% 8.1% 3.0% 0.0% 3.5% 2.2% 0.4% 1.3% 2.1% 8.8% 5.0% 3.8% 0.1% 0.4% 0.1% 1.6% 0.4% 0.5% 0.6% 4.0% 6.4% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% European MS in Heating European MS in AC European MS in Renewables
  • 18. 18 Excellence in Market Intelligence THANK YOU 18