2020 merging and smarter markets edited - MCE 2014

2020 – Merging and ever
smarter markets
Andrew Giles
MOSTRA
19th March 2014

2
Excellence in Market Intelligence
Agenda
HVAC balance of power shifting to China
Europe: energy efficiency & big changes
Top players merge and move into other hvac
Connected futures, big data and mid-market
Smart revolution
The key players in the smart future

3
Global HVAC Market Value
Europe analysis based on following countries:
Austria, Belgium, Czech Rep., France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, UK
Total 2013 market value: €92.3bln
NAmerica
€21.2bln
China
€30.4bln
Japan
€17.6blnEurope
€25.9bln

4
World air conditioning market, 2011-2016
Total 2013:
117.2 million units
4

5
Energy Related Product Directive (ErP)
 Under the regulation, new seasonal efficiency requirements and new energy labels are introduced
for air conditioning products with capacity ranges up to 12 kW.
From1January2013 SEER SCOP From1January2014 SEER SCOP
GWPof refrigerant>150 3.6 3.4 GWPof refrigerant>150for<6kW 4.6 3.8
GWPof refrigerant≤150 3.24 3.06 GWPof refrigerant≤150for<6kW 4.14 3.42
GWPof refrigerant>150for6-12kW 4.3 3.8
GWPof refrigerant≤150for6to12kW 3.87 3.42
Efficiency requirements for air conditioners, except single and double ducted.
Consequences
On/off air conditioner is no longer able to be sold in EU.
The energy efficiency requirement will be reviewed every 1-2 years.

ErP on heat pump
 Heat pump follows the energy efficiency regulation
of boiler, water heater and air conditioner.
 Only heat pumps with an efficiency class of A+ and
better will be allowed in the market.
Energy label for a heat
pump that runs on both
35 and 55 degrees.
Mandatory from 2015.
Seasonal space heating
energy efficiency classes
Seasonal space heating
energy efficiency, %
A+++ >175%
A++ 150 - 175%
A+ 123 – 150%
Seasonal space heating efficiency classes of low-
temp heat pumps and heat pump space heaters for
low-temp application.
The following energy efficiency rating requirements
are extracted from the boiler relation.

7
BACS – More Intelligent Systems
7
HVAC
systems
becoming
more
‘intelligent’
Growth in
Variable
Refrigerant
Flow
Communi-
cating Room
Controllers

8
HOME
AUTOMATION
HOME
AUTOMATION
HOME AUTOMATION
Home Automation Trends – Towards the Ubiquitous Home
8
Source:
BSRIA

9
“Smart Homes” solutions Penetrating other Sectors too…
BACS systems
concentrated in largest
buildings
Big ‘gap’ in the market at
the light commercial end.
Resid
ential,
66%
Hotels
, 10%
Other
comm
ercial
buildin
gs,
24%
Europe "Smart Homes"
Market 2010*
With
BACS
System,
22%
Without
BACS
system,
78%
% of US Commercial Floor
Space
In Europe, ‘ smart homes’ are
exploiting this ‘gap in the market..
Residenti
al
50%
Hotels
12%
Other
Commerc
ial
Buildings
38%
Europe Smart Homes Market
2012

10
BACS – The Challenge of Software and the Cloud
10
Big Buildings
-Big Data
Advanced
Analytics
The Cloud: -
Universal Access
Major opportunities for IT companies which combine these
But also new threats… E.g. cyber-security…

11
Building Energy Management Solutions (BEMS)
11
•Growing Pressure
to improve Energy
Performance of
Buildings.
Data and
Analytics
Metering
& Sub-
Metering
Energy
Supply
Manage-
ment
Ongoing
Commis-
sioning
Cloud Delivery / Software as a Service
Scalability
Solutions Targeted at Vertical Sectors

12
Growth in the BEMS Market
12
Steady growth globally
2013 value c. $3.8 billion.
EU USA Rest of
World
20% 18%
42%
BEMS CAGR 2009 - 2013
EU
57%
USA
27%
Rest
of
World
16%
BEMS Market Share
2013

13
Excellence in Market Intelligence 13
Many BEMS Opportunities Are in Retrofit
Non-Residential Building Stock by Age, EU-27,
2011
Non-Residential Building Stock by Age, USA , 2011
Pre 1960
41%
1960 - 1990
44%
1991 - 2010 Pre 1960 1960 - 1990 1991 - 2010
15%
33%
52%
15%
EU USA
Buildings built 1960 – 1990 represent big retrofit opportunity….

14
Many Smart Technologies Interact
Smart Devices
Smart
Appliances
Smart
Devices
Building
Automation
Building En’gy
Management
Smart
Homes
Demand
Response
Smart Grid
Management
Smart
Metering
Smart Cities / Smart Government
Smart
Transport
Smart Distr.
Energy
Smart
Education
Smart
Government
Smart Health
Smart Publ.
Security
Smart
TelecomsSmart HVAC
DR
Energy
Storage +
Renewables
Smart Grid
Smart Buildings

15
Key Advancing Technologies
15
Smart Meters
Smart Cities
Smart Grid
Building Automation
Smart Government
Smart Appliances
Smart Devices
A
Converged
Smart
World
Smart Homes
Smart Energy Storage
Building Energy Management

16
Europe’s return
to growth will
benefit most of
the ‘smart ‘
technology
markets
Smart Technologies to Lift Off in Europe
Some
technologies
like Energy
Storage are set
to grow almost
exponentially.
Global
Rank
Company
1 Siemens
3 Schneider Electric
7 ABB
11 e.on
13 SAP
16 Dalkia - Veolia
18 Cofely (GDF Suez)
20 Vodafone
26 EDF
30 Belimo
Of BSRIA’s Top 30
global Smart companies,
10 are European:

17
About BSRIA Worldwide Market Intelligence
A globally recognised source of strategic market intelligence and consultancy in the building and
construction industry.
17
Air conditioning
Heating
Renewable Energy
Smart Technology
IT

2020 merging and smarter markets edited - MCE 2014

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2020 merging and smarter markets edited - MCE 2014