Bpclfinalbrochure.ppt

A PROMISE OF EXCELLENCE
BPCL-030611-BROCHURE.indd 1 18/07/11 3:24 PM

Energising Lives 4
Hi - Tech Refining 6
Innovative Marketing 10
Exploring New Frontiers 14
Driving Aspirations 16
Evolving Solutions 18
BPCL Group 20
Striking A Balance 22
Green Vision 24
Peak Performance 26
C O N T E N T S
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5
ENERGISING LIVES
Petroleum products touch lives in
multifarious ways. From energising two-
wheelers that ride down narrow lanes to
fuelling aeroplanes that cut across skies
making distances closer, from lighting
homes in remote places to illuminating
modern ones, from charging industrial
furnaces to lubricating a labyrinth
of gears. The list is endless and over
billions of lives globally are energised
by petroleum products in one form
or the other. Playing a pivotal role
in energising Indian lives is Bharat
Petroleum Corporation Ltd. (BPCL).
BPCL marks its strong presence as a
totally integrated company across the
entire petroleum value chain. Refining
and Marketing of petroleum products
havebeencoreareasofactivityandmore
recently, important forays have been
made in Exploration and Production.
BPCL has a pan India operation and
offers quality products and services
to its wide array of customers. From
those residing in modern cities to the
ones tucked away in rural India, BPCL
has always pioneered solutions for
customers’ convenience.
Part of BPCL’s vision is to be a ‘Global
Energy Company’. In addition to
marketing conventional fuels in
India and abroad, BPCL is promoting
alternate forms of energy and has taken
important initial steps in this direction.
The Company has formed subsidiaries
that are directed at harnessing the
alternate forms of energy – bio-fuels,
sun and wind.
Success in the corporate world
emanates from relentless pursuit of
excellence. Leveraging technology and
people to drive customer aspirations,
is BPCL’s goal. Post its nationalisation
in 1976, the Company’s growth has
been phenomenal. BPCL has a turnover
nearing USD 30 billion and its Profit after
Tax over USD 500 million; BPCL’s Gross
Fixed Assets are over USD 5 billion.
BPCL believes ‘Energising Lives’ can
only be meaningful, if it responsibly
contributes to society and the
environment, apart from its business. To
BPCL, some of its finest achievements
aren’t found in its balance sheets, but
in small towns and villages spread
across India, where BPCL has had the
opportunity to contribute. BPCL has
also worked extensively to ensure
greening of the environment in many
sublime ways.
BPCL is now poised for a quantum leap.
Refining capacity is already in excess
of the 30 Million Metric Tonnes Per
Annum (MMTPA) mark, and plans to
substantially enhance this capacity are
taking shape. Marketing infrastructure
is being consolidated through
augmentation of storage capacity,
pipelines and network expansion.
Discoveries of oil and gas in blocks
off Brazil and Mozambique, where
BPCL has participating interests, have
given great impetus to the Company’s
initiative in Exploration and Production
through its wholly owned subsidiary,
Bharat PetroResources Ltd.
Little wonder then that BPCL finds
mention amongst the world’s ‘Fortune
Global 500’ companies, features in
the ‘Forbes’ corporate rankings and
is among the top 100 Global Energy
Companies listed by Platts.
Energising Lives, in an innovative way,
is the core purpose of BPCL.
‘ENERGISING LIVES’ OF A BILLION INDIANS

7
Refining is a core activity for BPCL. Crude
oil, available in nature, is processed
through refining to generate value
added products and fuels. Technology
deployed then becomes the basis for
the entire range of end products.
The BPCL Group has four Refineries
with state-of-the-art technology.
Strategically located to cover India’s
geographic expanse, the Mumbai
Refinery in the west and Kochi Refinery
in the south have a refining capacity of
12 MMTPA and 9.5 MMTPA respectively.
The Joint Venture Refinery at Bina in
Central India and subsidiary, Numaligarh
Refinery in the north-east has a capacity
of 6 MMTPA and 3 MMTPA respectively.
These are the nerve centres that
enable BPCL to service the needs of
its consumers across the length and
breadth of the country.
The most modern infrastructure at all
the four Refineries provides flexibility
and enables BPCL to maximise value
from different varieties of crude. Apart
from the Crude Distillation Unit (CDU),
the infrastructure includes the Vacuum
Distillation Unit (VDU), Fluid Catalytic
Cracker Unit (FCCU), Hydrocracker Unit,
Aromatic Recovery Unit (ARU), Lube Oil
Base Stock Unit (LOBS) and MS block.
Coupled with this are the Diesel Hydro
De-Sulphurisation (DHDS) Units and
Reverse Osmosis Mineralisation Units,
which ensure that the fuels produced are
environment-friendly and conform to the
most stringent international standards.
The infrastructure also facilitates safe
and efficient operations. Initiatives like
the substitution of Naphtha as feed
and fuel by Re-gasified LNG (RLNG),
recovery of Hydrogen from Catalytic
Reformer Unit (CRU) off-gas, production
of light lube fractions etc. also enhance
efficiencies at all the Refineries.
Information Technology applications are
enmeshed to help streamline processes
and improve decision making. These
applications include Manufacturing
Execution Systems (MES) consisting
of software solutions for Planning,
Scheduling, Blending, Production and
Laboratory Information Management
Systems (LIMS).
MUMBAI REFINERY
Mumbai Refinery is one of the most
versatile refineries in India. Commissioned
in 1955, the refinery was modernised
and scaled up from its 2.5 MMTPA to its
12 MMTPA present capacity, without
complete shutdowns. A feat in itself!
The refinery is capable of processing 63
different types of crude. Accredited with
an ISO 9001:2000 (Quality Management
System) and a NABL (National
Accreditation Board for Testing and
Calibration of Laboratories) certification
for its Quality Assurance Laboratory,
the refinery has maintained the highest
standards of quality throughout. An
energised workforce has taken the
initiative to form ‘Quality Circles’ and Six
Sigma clubs. Its present project to provide
a Continuous Catalytic Reformer (CCR)
is to increase the production of Euro IV
grade Motor Spirit (MS) and High Speed
Diesel (HSD) at Mumbai Refinery.
In its attempt to constantly innovate
and improvise, Mumbai Refinery has
recently implemented an Integrated
Management System (IMS) under
REFINERIES – SETTING GLOBAL STANDARDS
HI-TECH REFINING

9
Large Crude Carriers (VLCC) to berth
in the high sea and unload crude oil
through an underground pipeline to
the Refinery.
BPCL’s Kochi Refinery has also
implemented world class systems for
operations, along with an enterprise-
wide resource planning system. It
is also an ISO 14001 EMS and ISO
9001:2000 QMS accredited unit. The
Kochi Refinery has also obtained the
ISO 17025 (Testing Methods in Quality
Control) certification from NABL. The
Refinery has successfully implemented
the OHSAS 18001:2007 in the year
2009.
The product portfolio of the Refinery
today includes petrochemical feedstocks
and speciality products in addition
to its range of quality fuels like LPG,
Naphtha, MS, SKO, Aviation Turbine
Fuel (ATF), HSD, Fuel Oils and Bitumen.
Speciality products for the domestic
market include Benzene, Toluene,
Propylene, Special Boiling Point Spirit,
Poly-isobutene, Crumb Rubber Modified
Bitumen (CRMB) and Sulphur.
NUMALIGARH REFINERY
Nestling in the sylvan environs of the
Brahmaputra valley, where the beautiful
rendezvous of water and land throws up
myriad colours, is Numaligarh Refinery.
Set up in the district of Golaghat, Assam,
Numaligarh Refinery Limited (NRL)
was inducted into the BPCL family with
the acquisition of 62.5% of the Central
Government shares by BPCL. It is a
subsidiary that lends marketing strength
to BPCL in the eastern tract of India.
The 3 MMTPA Refinery has been able to
display creditable performance since
commencement. With its concern,
commitment and contribution to
socio-economic development of the
state, combined with a track record
of continuous growth, NRL has been
conferred the status of a ‘Mini Ratna’
PSU.
NRL’s product range includes LPG,
Naphtha, MS, ATF, SKO, HSD, Raw
Petroleum Coke (RPC), Calcined
Petroleum Coke (CPC) and Sulphur.
NRL has taken a strategic decision
to enter into Retail Distribution, to
market MS and HSD. Through a chain
of attractive Retail Outlets, developed
in a phased manner in the north-east,
NRL has been able to provide excellent
service to its retail consumers.
BINA – BHARAT OMAN REFINERY LTD
(BORL).
BORL is promoted by BPCL and Oman
Oil Company Ltd. is a partner in
this project. The 6 MMTPA refinery,
commissioned as a grassroots refinery,
is located at Bina in Madhya Pradesh.
Spread across 1900 acres of land in
Bina,theplanthasthelatesttechnology
and a host of modern infrastructure. A
separate ‘Petroleum Coke’ Recovery
Unit and Sulphur Recovery Unit are
synchronised with the manufacturing
process to ensure maximisation of
refining margins. With an in-house
100 megawatt Power Generation Unit
and a marketing storage terminal with
4.45 lakh KL tankage, the refinery is a
representative of the new generation
refineries.
Bina, a strategic central India location,
will play a pivotal role in BPCL’s
supplies to the markets of central
and north India. A 257 km long cross-
audit certification from M/s. DNV. The
integrationcoverstheRefinery’sQuality
Management System (ISO 9001:2008),
Environmental Management System
(ISO 14001:2004) and Occupational
Health and Safety Management System
(OHSAS 18001:2007).
The integration also brings in many
benefits to BPCL by way of streamlined
processes, reduced documentation,
saving on valuable time and security.
Mumbai Refinery has, to its credit, the
achievement of being the first Indian
worksite to achieve a Level 8 rating on
the International Safety Rating System
(ISRS).
Mumbai Refinery’s bouquet of
offerings includes light (MS, Liquefied
Petroleum Gas (LPG), etc.), middle
(Superior Kerosene Oil (SKO), HSD,
etc.) and heavy distillates (Furnace
Oil (FO), Light Diesel Oil (LDO),
Bitumen, Lube oil base stock, etc.) as
well as petrochemicals like Benzene,
Toluene and Hexane. It also markets
Sulphur derived from the refinery as a
by-product.
KOCHI REFINERY
BPCL’s Kochi Refinery is located in
picturesque green surroundings, at
the outskirts of the city of Kochi, in
Kerala. Commissioned as a stand-alone
refinery in 1965, with supporting stake
from the Government of India and
Kerala, the Refinery was inducted into
the Bharat Petroleum family through a
merger in 2006.
Spread across 1100 acres of land, the
refining capacity of Kochi Refinery has
been enhanced to 9.5 MMTPA, post
the merger. The Refinery has a Single
Point Mooring (SPM) that allows Very
country product pipeline from Bina
to Kota (Rajasthan) will facilitate
swift evacuation of MS, HSD, SKO
and ATF from the new refinery at
Bina to markets of north India.
Value maximisation with ‘state-of-
the-art’ Refining Technology.

11
first in the industry and guarantees the
highest quality of products and services
to motorists. The first loyalty program
for motorists through ‘Petro Card’ and
‘SmartFleet’ Cards has ensured rewards
foramultitudeoffuellingcustomers.Large
format outlets ‘Ghar’ provide a haven to
highway travellers with restrooms and
dhabas. The In & Out stores at outlets
offer convenience to consumers, apart
from other services like Bank ATMs, Quick
Service Restaurants, ticketing through
the e-traveller, Western Union money
transfer and a basket of services that have
transformed the buying experience at
petrol stations.
The Retail network is backed by a robust
storage infrastructure and logistic support.
Over 3 million Kls of storage tanks spread
across141storagedepotsandinstallations,
product pipelines and contracted road
transport form the logistics support
system. A ‘Vehicle Tracking System’ has
been introduced to cover the entire
fleet of lorries carrying fuel to the petrol
stations, so that quality standards are not
compromised at any stage.
Automation of Retail Outlets through
best-in-class technology will give further
comfort to customers and ensure that
a visit to a BPCL Outlet is an even more
delightful experience.
KEROSENE
Kerosene, the fuel that lights up millions
of kitchens in the remotest corners of
the country, is supplied through a well
established network of Dealers and in
close coordination with the public
distribution system of the state
governments. Kerosene is also
suppliedinbulktoIndustries
that require it during their
BPCL is considered a leader in
Marketing and has been a pioneer of
many initiatives in India’s oil sector.
Customers’ evolving aspirations are
constantly mapped and a sustained
effort is made to fulfill them by
providing added value. Over time,
many non-fuel products and services
have also been made available at BPCL
outlets, to provide convenience.
BPCL has six transactional Strategic
Business Units (SBUs) aimed at
addressing the needs of various
customer segments, namely
Retail, Lubricants, LPG, Industrial
& Commercial, Aviation and Gas.
BPCL has developed an elaborate
infrastructure and marketing network
across the country to service the wide
spectrum of customers. Today BPCL
markets around 30 MMT of products
per annum.
The product range being offered by
BPCL today is large and complex.
Innovations have enabled the company
to significantly impact millions
of customers’ lives and sustain a
leadership position.
AUTOMOTIVE FUELS
BPCL effectively serves the needs of
automotive customers’ requirements
of fuels and services through its Retail
network. It markets Petrol, Diesel,
Branded fuels, Compressed Natural
Gas (CNG), Auto LPG and Lubricants
through its network of 9000 plus Retail
Outlets, well spread across the country.
BPCL pioneered branded fuels in the
Indian market. ‘Speed’, ‘Speed 97’
and ‘Hi-Speed Diesel’ are popular
brands. ‘Pure for Sure’ was another
manufacturing processes.
LIQUEFIED PETROLEUM GAS (LPG)
‘Bharatgas’ reaches out to 30 million
homes today. The product is easily made
available to its customers, delivered
at their doorstep 24x7, through online
booking, SMS and IVRS booking facilities.
Customersareservicedthroughanetwork
of around 2350 LPG distributorships and
49 LPG Bottling Plants located across the
country. BPCL also caters to numerous
commercial and industrial establishments.
With LPG now being used to fuel
automobiles, Auto LPG is now available at
select BPCL outlets.
BPCL’s innovative ways have come to the
fore. ‘Bharat Metal Cutting Gas’ (BMCG)
is a solution to replace conventional
Acetylene, for metal cutting and brazing
applications. Performance efficiency
of the product and its environment-
friendly property has given tremendous
confidence amongst the industrial users,
both in India and abroad.
‘Beyond LPG’, a service innovation, was
conceptualised to retail home essentials
(both white goods and FMCG), through
the marketing network to the 30 million
households, the channel has access to.
A wide range of products from leading
companies are made available to
INNOVATIVE MARKETING
PIONEERING SOLUTIONS TO ENRICH CONSUMER EXPERIENCE

13
RecentfindsofgasaroundMozambique
will considerably strengthen BPCL’s
position in this area of gas marketing.
(Horticulture Mineral Oil) and LLPO
(Light Liquid Paraffin Oil) for the
cosmetic sector, have turned out to be
runaway successes.
MAK has entered into tie-ups with
major OEMs like TATA, Hero Honda
and Escorts to introduce specialised
oils. MAK has also made forays into
international markets like Sri Lanka,
Bangladesh, Nepal and the Middle
East.
A strong Research and Development
competency facilitating continuous
product upgrades and an energetic
workforce has seen the MAK brand
take tremendous strides and live up to
its tag line ‘ MAK makes it possible’!
INDUSTRIAL FUELS
BPCL ably caters to the needs of
industrial houses that require
petroleum products in bulk. Various
industrial segments like steel, cement,
power, bunkering, petrochemicals,
fertiliser and infrastructure have relied
on BPCL for smooth and uninterrupted
supplies.
Products marketed by BPCL in bulk
include fuels (Petrol, Diesel, Naphtha,
FO, LSHS, LDO etc.), special products
like Special Boiling Point (SBP) spirit,
Mineral Turpentine Oil (MTO), Hexane
(Food grade), and Petrochemicals
(Benzene, Toluene, Polypropylene,
Xylene etc.), Bitumen, Bio-diesel and
Wax are also marketed.
Customers who source their fuel
requirement in bulk from BPCL include
INFOSYS, TAJ Group, Nestle, HLL,
Finolex, CEAT, NTPC, Bharat Forge,
L&T, Asian Paints, Goodlass Nerolac,
Railways,StateTransportUndertakings,
NALCO, BALCO, TISCO, TELCO, BHEL,
BAJAJ, SAIL, Grasim, Birla Cements,
Madras Cements, Reliance Industries,
Glaxo, Dr. Reddy’s Laboratories and
many more.
The company has entered into the
international bunkering segment
for marketing 380 cst fuel oil by
commissioning facilities at Mumbai and
Kochi.
BPCL offers its customers the facility to
transact online through its e-biz portal
and a large number of customers are
benefitting from this very convenient
system.
AVIATION TURBINE FUEL
BPCL in its earlier avatar commenced
aviation operations in India way back
in the 1930s and has to its credit
the fuelling of JRD Tata’s solo flight
in 1932. The company today caters
to the needs of the world’s leading
airlines, both Indian and international.
It provides both Jet Fuel and Aero-
Lubricants (Aero-Shell grades) to aircraft
operators. BPCL strictly follows quality
control requirements laid down by the
Directorate General of Civil Aviation
(DGCA) India and makes available world
class service to all its customers.
BPCL has a strong presence across
30 airports in India with storage and
fuelling infrastructure, apart from
technology-based support systems.
BPCL has also partnered M/s. ST Airport
Pte Limited, Singapore to form a Joint
Venture Company, Bharat Stars Services
Private Limited (BSSPL). BSSPL provides
into-plane fuelling services at the new
Bengaluru International Airport. Similar
companies are now being formed to
meet the demands of Delhi, Calicut and
other city aviation operations.
households through the LPG distributor
network.
‘CookFood,ServeLove’continuestobethe
objective for ‘Bharatgas’ marketed for use
as a cooking fuel. It is extremely satisfying
to touch millions of lives every day!
LUBRICANTS
BPCL’s MAK brand of lubricants is the
fastest growing brand in its category
and has a wide range of products for
Automotive and Industrial customers.
MAK grades of lubricants are made
available through an elaborate network
comprising of the ‘Bazaar’, ‘BPCL’s Retail
Outlets’, Primary Lubes Distributors (PLDs)
and direct sales.
Given the healthy Indian economy and a
buoyant Indian auto sector, the company
is giving special focus to the Automobile
sector. It also reaches out to core sectors
liketheRailways,Defence,Coal,Marineand
Steel.
BPCL’s Mumbai Refinery produces the best-
in-classGroupII+categorybaseoil.Blended
with world class additives in three blending
plantsacrossthecountry,MAKhasover350
SKUs of superior quality oils and greases
varyinginsize,from250mlto210litres.
Constant innovations like new oil
formulations have been the success
score for the brand in one of the most
competitive sectors of the petroleum
industry. Recent innovations like
MAK HITEMP XTRA SM GREASE for
Sugar Mills, MAK all season HMO
Another JV, Delhi Aviation Fuel Facility
Private Limited, has been promoted
by BPCL, IOCL and Delhi International
AirportLimited(DIAL)forimplementing
Aviation Fuel facility for the new T3
Terminal at Delhi International Airport.
BPCL’s customer list includes a host of
national and international names from
the airline industry. It also services the
requirements of the nation’s Defence
services like the Indian Air Force,
Indian Army, Indian Navy and the Coast
Guard.
NATURAL GAS
Natural Gas is being hailed as the fuel
of the 21st century. Economical and
safe, it is the cleanest burning fossil
fuel and produces minimal emissions
of particulate matter. Natural Gas
can be supplied through pipelines
without any need for storage. Natural
Gas is available for marketing in three
forms – Liquefied Natural Gas (LNG),
Compressed Natural Gas (CNG) and
Piped Natural Gas (PNG). While LNG is
mainly used in industries, CNG is used
in vehicles and PNG is made available
to homes for cooking.
BPCL was one of the first movers in
the emerging gas market in India by
becoming one of the promoters of
‘Petronet LNG Limited’ (PLL). BPCL is
also a pioneer in setting up City Gas
Distribution (CGD) networks in India
and has promoted four Joint Venture
Companies in this area. BPCL’s JV
‘Indrapastha Gas’ has been a pioneer
in ushering Natural Gas in the Delhi
market.
BPCL is one of the marketers of LNG
which is made available from the PLL
terminals at Dahej and Kochi. Gas Sale
Agreements have also been signed by
BPCL with various customers in the
power, fertilizer and steel sectors, for
long term supply of LNG.

15
While Refining and Marketing of
Petroleum products remain core
activities, BPCL has embarked on
a major initiative in Exploration
and Production and has now firmly
established itself across the petroleum
value chain. Success in this area will
enable the Company to be better
equipped to deal with the vagaries of
international crude prices.
While the Company would continue to
source crude oil and finished products
through its very efficient International
Tradingteam,theentryintoExploration
and Production has gradually assumed
great significance.
In 2006, BPCL formed a wholly-
owned subsidiary company, Bharat
PetroResources Ltd. with the objective
of implementing BPCL’s plans in the
upstream sector. BPRL, in consortium
with various partners, in a very short
time, has now acquired interests in
26 blocks in 7 countries, across 5
continents. The total acreage of these
blocks covers over 81000 sq. km.
Besides 9 blocks in India, 19 blocks
are spread over Australia, Brazil, East
Timor, Indonesia, Mozambique and
the UK.
BPCL has also shown keen interest
in the latest stone - ‘SHALE’, whose
potential to have large amount of
trapped Natural Gas is becoming
prominent. BPCL has sought to explore
some of the Australian Shale acreages.
Recently, world class finds have been
reported from operators of a few
blocks. Successful commercialisation
would give the Company access to
substantial quantity of Oil in Brazil and
Gas in Mozambique.
The search for Black Gold goes on and
every discovery helps BPCL reduce
dependency on expensive imports.
SOURCING ‘BLACK GOLD’
EXPLORING NEW FRONTIERS

17
DRIVING ASPIRATIONS
Recognising BPCL’s prowess in IT, for
the fourth time in succession, SAP
has awarded BPCL’s ERP Competency
Centre with the CCOE (Customer
Centre of Excellence) certification for a
period of two years.
PEOPLE ABOVE OIL
BPCL’s main strength continues to
remain its talented and dedicated
workforce of over 14000 employees.
Keeping the workforce highly
motivated has been a key area of
focus. Recruiting highly qualified
personnel, developing customized
training programmes, employing
the best management practices and
encouraging innovations have been
cornerstones of the company’s HR
policy.
BPCL works with leading global
consultants to benchmark
performances and chalk out clear
career plans for its employees. The
highly competitive environment
and the Company’s foray into new
businesses have emphasised the need
to nurture new competencies. BPCL
has used various learning modes to
engage and motivate employees. The
‘IDEAS’ platform is an initiative to
recognise and promote creativity at the
workplace, the ‘Socratix’ competition
gives an opportunity to hone analytical
skills and develop strategic insights,
the ‘Mercurix’ competition uses the
storytelling method as an effective tool
for leadership and culture building in
the organisation and the ‘Brand Quiz
Baadshah’ Contest promotes learning
through ‘infotainment’.
BPCL’s core objective is to ‘Energise
Lives’ and it is critical that to carry
out this humungous responsibility, its
employees are suitably energised at all
times. The company’s investment in its
people has ensured that morale at the
workplace is always high.
LEVERAGING INFO-TECHNOLOGY
Info-Technology has always been one of
the key drivers for BPCL in all its activities.
The SCADA (Supervisory Control and Data
Acquisition) system effectively monitors
the safe functioning of the pipelines,
an Apron Fuel Management System is
providedforAviationcustomers,Refineries
rely on MES – a software designed to
assistplanning,schedulingandproduction
activities, smart card technology has been
used to design and offer loyalty cards,
B2B and B2C transactional platforms are
created to assist Industrial customers and
global aviation consumers to transact
business online.
BPCL has entrenched IT systems into its
complete operations. A comprehensive
Enterprise wide Resource Planning
(ERP) System covering Finance, HR and
Operational transaction modules forms
the robust back-end. Other applications
are being developed internally and
placed on them to suit BPCL’s business
requirements like:
• “Access Control” module of the
Governance Risk Compliance (GRC)
solution of SAP R/3 was completed
in all businesses. An important
part of the overall risk mitigation
mechanism, the solution will enable
transparency and the availability of
an audit trail.
• “New General Ledger” solution in SAP
R/3, addressing the requirements
of accounting procedures, was
successfully installed one year ahead
of its eligibility according to the
Indian GAAP.
• Business Intelligence (BI) dashboards
have been made available to role
holders in all businesses and for the
seniormanagementteam.Thesystem
has many user-friendly features
and being role-based, provides all
the information needed for taking
effective business decisions.
INVALUABLE BRANDS
BPCL has had the privilege of launching
some of the most prominent brands of
the Indian petroleum sector over the last
decade. ‘Pure for Sure’, a service brand
from BPCL, was launched in the Indian
market to guarantee quality for motorists.
‘Pure for Sure’ not only addressed quality
issues, but also brought in a sea change in
the service parameters at a retail station.
‘Speed’, the first of the branded fuels to
reach the Indian market was introduced
by BPCL. With additives in the fuel
cleaning carbon deposits in the engine, it
ensured smoother drives. Speed now has
variants such as Speed 97 – a fuel for high-
end petrol cars with a 97 octane rating,
‘Hi-Speed Diesel’ – a green fuel for diesel
vehicles, specially high-end cars, SUVs and
the trucking segment. ‘Petro Card’ and
thereafter the ‘SmartFleet’ Card (for fleet
owners) were instruments designed for
BPCL’s loyalty programme - ‘Petro Bonus’.
The loyalty programme covers purchases of
Petrol,Diesel,Lubricantsandthosemadein
BPCL’s‘InOut’stores.
’MAK’, BPCL’s Lubricants brand, has the
highest recall and is the umbrella brand for
morethan350SKUsofvariantsofLubricants
meant for the automotive, marine and
industrial sectors, heavy equipments and
specialist grades. Striving for succession in
a highly competitive environment, ‘MAK’
has been gaining considerable equity and
recognitioninthemarket.
‘Bharatgas’ is BPCL’s LPG offering to its
customers and has a customer base of
over 27 million people. Innovations, like the
Bharat Metal Cutting Gas (BMCG) designed
with a view to replace acetylene, during
the metal cutting process, is also being
recognisedforbeingenvironment-friendly.
BPCLisoneofthefewbrandsinIndiatobe
awarded both ‘Superbrand’ and ‘Power
Brand’ status.
ENERGISING LIVES THROUGH PEOPLE, TECHNOLOGY BRANDS
Bharat Petroleum
Aviation ServiceCOOK FOOD. SERVE LOVE.

19
of all major OEMs in the country and
important International OEMs. New
products developed include Passenger
Car Engine Oil, Fully Synthetic Gear Oil,
customer specific Metal Working Fluid,
High Performance Grease, MAK all
season HMO (Horticulture Mineral Oil)
and LLPO (Light Liquid Paraffin Oil) for
the cosmetic industry etc.
Some of the products developed in-
house by the BPCL’s RD team and
commercialised are:
• A cost-effective additive for LPG-
based Bharat Metal Cutting Gas
(BMCG)
• Diesel cetane improvers, gasoline
octane boosters and lubricity
improvers
• Novel cost effective bitumen
packaging
• Process schemes developed for
new grades of bitumen, e.g., PMB
(Polymer Modified Bitumen), BE
(Bitumen Emulsion), Higher grades of
Bitumen etc.
• Detailed crude evaluation data
generated on more than 50 new
crude oils being processed/likely to
be processed in the refinery
• Process schemes based on additives
developed for cost-effective additive
for reduction of cutter-stock in
FO, high octane gasoline, cetane
improvers for diesel, etc.
• LPG Sweetening Catalyst
• Formulation of cost-effective additive
for producing Speed 97 and its
successful commercialisation
• Improved cost-effective catalysts and
additives selected and conditions for
BPCL’s backbone in the competitive
environment is its ‘Research and
Development’ arm. The Corporate
RD Centre is based in Greater Noida,
the Product and Application Centre
is based in Sewree, Mumbai, and
another wing is at Kochi Refinery. BPCL
has its research collaborations with a
number of leading research institutes.
These include collaborations with
Indian Institute of Science, Bengaluru,
Osmania University, Hyderabad,
Tamil Nadu Agricultural University,
Coimbatore, IIT Roorkee, IIT Madras
and Institute of Plasma Research,
Gandhinagar.
BPCL’s RD Centres are equipped
with comprehensive, state-of-the-
art facilities and manpower required
for evaluation and development of
Fuels, Lubricants and Specialities
(alternate energy included). It also has
a Laboratory Information Management
System (LIMS) for database
management.
BPCL’s RD arm has been actively
involved in supporting corporate
businesses through constant
technical supports and novel product
development for niche application
areas leading to new business
development. BPCL also continues to
file patent applications periodically
to protect the intellectual property
that resulted from such innovative
research.
Research and Development for the
Lubricants Business has resulted in
development of new formulations and
alternate formulations for the existing
Lube and Grease products. Products
developed by BPCL enjoy the approval
usage in the plant optimised for the
two Fluid Catalytic Cracking Units
BPCL’s RD team has also undertaken
several projects in the areas of non-
conventional energy and alternate
fuels to support its sustainable
development activities. A novel project
on development of hybrid hydrogen
generation process has also been
taken up. Likewise, alternate routes
for conversion of biomass to fuels are
being looked into for energy security.
BPCL continues to reap the benefits of
its investments in the field of Research
and Development and also knows
that the current work would also
translate into better business benefits
in terms of improving BPCL’s market
share, making available better quality
products, reduce input costs etc., in
the years to come.
RESEARCH AND DEVELOPMENT
EVOLVING SOLUTIONS

21
Bharat Petroleum was formed in 1976,
and was conducting operations only
with its Mumbai Refinery. The company
has shown tremendous organic and
inorganic growth since then. In 2006,
Kochi Refinery, a stand-alone refinery
in the south, was merged with BPCL.
Prior to that, BPCL also purchased the
Central Government shares of the Joint
Venture Refinery in Assam – NRL - to
bring it as a subsidiary. A partnership
with Oman Oil Company has resulted
in the 6 MMTPA grass roots Refinery
in Bina, M.P. These mergers, JV and
acquisitions have assured BPCL product
security and ensured sustained growth.
BPCL also diversified recently into
Exploration and Production. A wholly-
owned subsidiary company, BPRL was
incorporated on 17th October, 2006
with the objective of implementing
BPCL’s plans in the upstream
exploration and production sector.
‘Indraprastha Gas Limited’ (IGL), a
Joint Venture Company with the ‘Gas
Authority of India Limited’ (GAIL),
and some oil majors was set up for
the supply of CNG to the household
and automobile sectors in New Delhi.
Thereafter, BPCL has formed various
JVs with different State Governments
to form City Gas Distribution Units
(CGDUs).
With the opening of the Aviation
sector, and the resultant privatisation
of airports, BPCL formed a JV with
M/s. ST Airport Pte Ltd., Singapore in
2007. BSSPL today provides into-plane
fuelling services in Bengaluru and
other Aviation fuelling stations.
The BPCL group of companies today
comprises:
• Bharat Oman Refineries Limited
Petronet LNG Ltd. (PLL)
• Bharat PetroResources Limited
• Numaligarh Refineries Limited
• Indraprastha Gas Limited (IGL)
• Sabarmati Gas Limited (SGL)
• Central UP Gas Limited (CUGL)
• Maharashtra Natural Gas Limited
(MNGL)
• Bharat Stars Services Private Limited
(BSSPL)
• Bharat Renewable Energy Limited
(BREL)
• Petronet CCK Limited (PCCKL)
• Petronet India Limited (PIL)
• Delhi Aviation Fuel Facility Private
Limited
• Matrix Bharat Marine Services Pte
Limited (MBMS)
The company plans to invest
in gas based Power plants and
Petrochemicals in future.
DIVERSIFIED OFFERINGS
BPCL group

23
Three major targeted areas are:
• Education
• Retention of ground water
• Community development and health.
Notable or prominent among them
are:
CAL – Computer Assisted Learning
programme, which commenced
with a few schools and students
in Maharashtra and has gained
momentum due to ease of replication
(in association with Teach For India).
EAP – Education Assistance
Programme, a study cum vocational
training programme.
LABS – Livelihood Advancement
Business School, addressing the need
of school and college dropouts, along
with collaborative partner Dr. Reddy’s
Laboratories.
BPCL’s contribution to water
conservation initiative commenced
with an initial project to prevent
rainwater drain off in certain hilly areas.
Titled ‘Boond’ and using the concept
of ‘Shramdaan’, the project was a
runaway success. This was followed
by ‘Boond – 2, 3 and 4’ projects
spread across various states like Tamil
Nadu, Rajasthan, Andhra Pradesh etc.
Now, water conservation has a larger
meaning and purpose for BPCL and
many more projects are being planned.
BPCL has, over the years,
contributed significantly to community
development and health. The
‘Shramdaan’ efforts are aimed
towards nurturing our employees
and business associates by
providing them opportunities
BPCL’s core values of Innovation, Care
and Reliability (INCARE) are not just
limited to its business. These values
also drive the Company’s initiative
for the betterment of society. At
BPCL, ‘Good corporate citizenship’
is not just about governance and
profitable business. It is believed
that it is equally important to give
back to society, which is why BPCL
believes that some of its finest
achievements are those found in
small towns and villages spread
across India, where BPCL had the
opportunity to contribute.
BPCL’s CSR initiative started out
with the adoption of 37 backward
villages across India. The initial
approach towards the villages was to
provide them with basic amenities
and direct them towards creating
a self-sustaining village model.
BPCL was soon seen participating
in various philanthropic activities
like educational support through
scholarships, health programmes,
medical camps, infrastructure
development like construction of
roads, buildings and community
centres in tribal areas, women
empowerment, waste disposal
system, housing for the poor
schemes etc.
Over time, BPCL has been able to
realise the importance of a focused
contribution, which will go a long
way towards ‘Nation Building’ on
a larger canvas. Inspired with a
vision of being a model corporate
entity , BPCL stands committed to
‘Energising Lives through Sustainable
Development’.
to participate in the nation building
programme of their own volition.
BPCL’s focus is on building sustainable
communities through appropriate
interventions.
RESPONSIBLITY TOWARDS SOCIETY
STRIKING A BALANCE

25
Companies to join the Carbon
Disclosure Project, since its launch
year in India in 2007.
BPCL was also one of the first to
publish the ‘Corporate Sustainability
Report 2006-07’. For the year 2007-08,
BPCL decided to adopt GRI norms in
preparing this report for the next year
and get the same validated through
an‘AssuranceReport’byanindependent
agency. BPCL is the first Company in the
Oil Industry to adopt stringent norms
of GR3 for its Corporate Sustainability
Report.
Other initiatives undertaken by BPCL to
protect the environment across various
locations are:
• Oil Water Separator (OWS)
• Air/water/ground water testing and
limiting within norms
• Benzene vapour recovery system
• Rainwater harvesting at water
resource crunch places
• Waste water recycling and re-use
• Greening of road corridors/islands/
storage locations
• Bio-gas plant/Vermiculture from
canteen wastes at Refinery
• Solar heating, windmill, solar cell
power for lighting/RO
• Encon i.e. Energy Conservation clubs
with schools/colleges (25 formed)
• Eco-park at Kochi Refinery
• Butterfly park at Numaligarh Refinery
GREEN ENERGY OFFERING
BPCL has made considerable progress as
it makes the transition from being an ‘Oil
Company’ to one that offers a complete
basket of exploitable energy options.
Laying strong emphasis on being present
across the entire Petroleum value chain,
the Company has also concomitantly
promoted non-conventional/renewable
sources of energy.
Global oil majors have the onerous
responsibility of ensuring a brighter
and better planet for ‘Gen Next’. Driven
by the corporate promise to be ‘Caring’
in all its dealings, BPCL is committed to
meet business demands while ensuring
minimal impact on the environment.
Capital investments have been made
to modernise facilities at Refineries,
such that the product portfolio
includes cleaner fuels (sulphur content
minimised) that meet strict Euro III
IV norms.
BPCL is also one of the front-runners
in India in developing initiatives in
response to climate change and in
reduction of GHG emissions. Always
ahead of stipulated norms, BPCL also
has state-of-the-art storage facilities
that arrest fugitive emissions at storage
facilities, which are considered to be a
potential safety hazard.
Oil sludge from storage tanks is
normally to be buried, as per the
Pollution Control Board’s norms. BPCL
however, avoids soil pollution by
treating the sludge by a bio-remedial
process with the oil zappers supplied
by TERI.
BPCL has systems in place to arrest/
monitor the emissions at various
depots, bottling plants and refineries.
As per the norms of the Pollution
Control Board, BPCL submits returns
indicating the level of pollution in air/
water/SO2/CO2/COD/ATS vis-à-vis
various limits. All such emissions are
well within the prescribed limits.
45 Clean Development Mechanism
(CDM) projects were identified during
2006 and their feasibility studies were
carried out to explore possibilities for
’Carbon Credits’. Environment related
projects of Refineries and Marketing
are screened for opportunities in CDM
and carbon credits. BPCL is the first
Company among the Oil Marketing
BPCL’s focus on promoting green
fuels was to protect the environment
by reducing pollution and also
dependency on imported fuels. Tracts
of unproductive, barren and non-
cultivable fallow land are being used for
the growth of ‘Jatropha’ and ‘Karanj’
plants. The plantations contribute
towards environment protection,
prevention of soil erosion and provide
feedstock for manufacturing Bio-diesel.
‘Project Triple One’ has been launched
in the State of Uttar Pradesh with the
aim of cultivating one million acres of
wasteland, creating one million jobs
and producing one million tonnes
of Bio-diesel from the plantation to
replace diesel over the next 10 years.
BPCL has made a foray to harness wind
energy and has acquired windmills with
a capacity to generate 5 MW of power
in Karnataka. This power is transferred
to the Karnataka State Electricity
grid. BPCL also plans to make further
investments in windmills in the states
of Rajasthan, Maharashtra, Gujarat
and Madhya Pradesh.
A 1 MW capacity grid connected solar
farm is being set up at BPCL’s LPG
Bottling Plant in Lalru, in the State
of Punjab. BPCL has signed a Power
Purchase Agreement with the Punjab
State Electricity Board. The farm
which will be spread across an area of
4 acres, has been conceived to avail
of carbon emission credits under the
Kyoto protocol.
BPCL has over the last few years
published its ‘Corporate Sustainability
Report’ which is available on the
corporate website.
A CLEANER AND GREENER ENVIRONMENT
GREEN VISION

27
BPCL has been felicitated at many
forums for its efficient contribution to
business:
• NDTV Profit’s Business Leadership
award in 2010 for Sustainability
Reporting
• Best Cash Management Deal for
Electronic Receipt Solution awarded
by Asset Magazine, Hong Kong
• Fleet Enabler of the Year in the
Apollo-CV awards of 2010
• Business Today Best CFO in a PSU
award in 2010
• Best Oil Gas Company in 2010
awarded by Dainik Bhaskar/DNA
combine
• ‘Superbrand’ status accorded for the
last four consecutive years
• Recognised as a ‘Power Brand’ in
2010
• Best ‘Website’ among PSU and
government bodies
For its competency in ERP, BPCL was
for the fourth time in succession,
recognised as a SAP Competency
Centre and was awarded the CCOE
(Customer Centre of Excellence)
certification from SAP. BPCL also
features in the World SAP Council and
has been recognised by SAP to extend
training and award certificates on
their behalf.
For its contribution to society and
the environment, BPCL has been
recognised too:
• Green Business Leaders award in
2009/10
• ‘AsianCSRAward’foritscontribution
to water restoration – ‘Project
Boond’
PEAK PERFORMANCE

REGISTERED OFFICE
Bharat Petroleum Corporation Limited
Bharat Bhavan, 4 and 6 Currimbhoy Road, Ballard Estate, Mumbai 400001, India.
T: +91-22-22713000, +91-22-22714000
www.bharatpetroleum.in
BPCL-030611-BROCHURE.indd 28 18/07/11 3:26 PM

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