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Social media – where to begin
- 2. It includes sites to share music, photos, videos, stories, articles, challenges, tips and to socialize for entertainment.
- 3. Facebook has over 500 million users
- 4. Twitter is over 100 million, adding 300,000 daily
- 5. Linkedin is more than 80 million users
- 6. Foursquare is 4 million users
- 7. This causes business owners/managers to become reluctant to investing time and resources towards and effective strategy
- 8. This can cause the rash formations of strategy similar to toss darts in the dark – signing up for every new latest and greatest network hoping to strike gold
- 9. This can lead to annoying and chasing away potential leads or current customers and clients
- 11. 5000 FB friends
- 12. 3000 initial invitations on LinkedIn, after that more may be requested and are awarded based on acceptance of first 3000
- 13. can join 50 groups on LinkedIn
- 14. First step of action: Listen
- 15. Sign up an account but browse through groups
- 16. Join groups, follow tweeps, add FB pages and read the messages being broadcasted
- 17. This allows for several things to happen
- 18. Understand what the “rules of engagement are”
- 20. Hopefully help inspire ideas or demonstrate things NOT to do.
- 21. Find a few friends and connect with them
- 22. Begin searching relevant topics of interest
- 24. Fan pages
- 25. Charity events
- 27. These are channels of information that typically welcome new followers:
- 28. Remember this process is to help you evaluate which groups may be best for you to participate in
- 29. Just as you would take recommendations for a restaurant, ask for referrals for networking groups
- 30. I was referred to Linking Locals months and months ago. I prefer to watch before engaging.
- 31. Next step: GET ENGAGED
- 32. The phrase it is better to give than to receive I have witnessed over and over through groups or online conversation.
- 33. Example: I met twitter user @HBGfoodandWine at a tweet up. We connected on twitter. Tell story about how connection led to cupcake cup and then pie fight support…..
- 34. Not getting engaged or simply “lurking” leaves you on the outside of conversation
- 35. Relationships do not grow well this way.
- 36. Ie: When you go to a cocktail party, do you leave having met new, interesting people by standing in a corner or sitting a table all night? Obvious no.
- 37. I would recommend setting aside a specific amount of time and even days to commit to contributing to conversation
- 38. From here rules are for fools!
- 39. Depending on the network one has chosen to engage in, the strategy one adopts can vary.
- 40. Options include:
- 41. Creating original content through blogging and posting to groups
- 42. Intelligently commenting on posts by others
- 43. Sharing technical tips or trip via video or through one’s channel
- 44. Does this lead to new business?
- 45. Well, that is a conversation based on conversion.
- 46. Social Media engagement can build awareness, relationships and develop new leads, - from there having a solid lead conversion strategy is key to gaining new or ad on sales