12. 75% of the click-throughs within the first 30 minutes.
another 10-15% within the next 30 minutes
13. Pre-Campaign Post-Campaign
70.0
52.5
35.0
17.5
0
Ladders Food Family Tailgating Church Crazy Flashing
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Tuesday January 19, 2010 | READ ALL NEWS AT ADAGE.COM
P&G CEO Bob McDonald on
Why Size Doesn't Matter
Lafley Successor Says World's Biggest
Spender Under-Leverages Its Scale
BATAVIA, Ohio (AdAge.com) -- The last decade at the world's
biggest marketing spender belonged to A.G. Lafley, but this
one belongs to Bob McDonald. In an interview with
Advertising Age, the Procter & Gamble chairman-CEO explains
how he's different from his longtime mentor -- and it's more
than being an Army guy trained in jungle and desert warfare
vs. a Navy guy who operated a store.
FULL ARTICLE
Let the Chaste Times Roll
at Mardi Gras
Tabasco Backs Social-Media Experiment
to Tame Wild Image of Festival
CHICAGO (AdAge.com) -- Here's a good test of social media's
20.
21. you can’t build it if you don’t understand it
you’re behind.... but you can catch up
see & present Social Media through a marketing lens
