3. What about readership?
Most read articles:
’New organization prepares NZ for the future’ = 880 visits
’Novozymes creates new supply chain organisation’ = 760
’Pilot plants move from R&D to production’ = 715
‘Name changes at PPQ’ = 699
‘New organisation is key to our future success
´
says Steen Riisgaard’ = 590
‘New VP structure in Sales & Marketing’ = 547
Least read article:
’We need to keep on delivering on time’ = 128
4. Most read articles – for comparison
December: ’What’s the Christmas gift’ = 1,325 visits
January: ’New years party in R&D’ = 855
February: ’36 on strike in Bagsværd plant’ = 1,227
March: ’TV commercial in China builds
its branding on Lipex’ = 542
6. Kromann Reumert
88 % feel well informed about the strategy
81 % knows where Kromann Reumert is heading as a company
79 % believes that Kromann Reumerts strategy is the right path to secure
the company a strong position in the future (only 1 % ’disagrees’
or ’disgrees to a large extent’)
10. Most companies have a least 25
messages they want employees to act on every year
11. Wasted time on speculations and discussions
How often do you and your collegaues time to think and discuss issues
regarding your company because of lack of information
Every day 16%
Several times a week 15%
Every week 20%
Several times a month 10%
Every month 14%
Less than once a month 12%
Never 11%
Don’t know 1%
% 5% 10% 15% 20% 25%
Source: ACNielsen.online
12. ”
Men wanted for hazardous
Journey. Small wages,
bitter cold, long months of
complete darkness,
constant danger, safe
return doubtful. Honor and
recognition in case of
success.
”
Ernest Shackleton
Ad in London newspaper
13. It’s great to have satisfied employees
Source: Bo Øksnebjerg
14. It’s better to have engaged employees
Source: Bo Øksnebjerg
23. Knowledge
and commitment
90% have heard of the values.
Highest score is ”Environ-
mental friendliness”
75% agree that the values are
’lived’ in the organization to
’a high degree’ or ’always’
72 % agree that the strategy is
visible and is part of their
everyday work life.
31. And tell them what you don’t know
And when you will know
32. Listen carefully!
Communication is most effective if managers spend
75 % of their time with employees listeting to them
Most managers only listens 30-40 % of the time
33. 40% of employees see no consistency
between internal and external massaging
Not at all (1)
Don’t know
4%
2% Low degree (2)
Very high degree(5) 7%
16%
Some degree (3)
32%
High degree(4)
39%
To what extent do you see that the image the companys portraits of itself
externally corresponds to your view from the inside
Kilde: ACNielsen.online
34. 19.4% 300% Companies with engaged
Companies with a majority of
engaged employees have
employees realize a gross return
38%
Companies that communicate on capital three times higher
effectively have a 19.4 % higher than those who aren’t engaged
market premium than
companies that do not.
higher customer satisfaction
56% Companies with engaged
46% 22%
higher productivity
27%
employees are 56 % more Highly committed employees
likely to have loyal customers. have 46% fewer accidents than
employees not committed.
higher profits
27,000$
Than companies with a
majority of disengaged
50%
employees
Companies with engaged
employees generate $27,000
more in sales per employee Are 50 percent more likely
to have lower turnover and
absenteeism
Source: Devoge, Hay Group, 2005/2006 Communication ROI Study™, 2005 IABC Research Foundation, U.S. Department of Labor, Jim Shaffer/ Owens Corning, Honeywell and J.D.
Edwards; Gallup, the U.S. Department of Labor, the American Compensation Association, Mark Huselid / Rutgers University 2002
35. 9 pieces of advice
1. Change is not linear
2. Timing of massaging to moods is important
3. Create a appealing vision
4. Train managers to lead the way
5. Create strong symbols
6. Stop toxic communication
7. Engage employees by involving them in decisions
8. Create a common purpose or ’meaning of life’
9. Listen carefully and communicate what you think
(again and again…)
