1. OVERWHELMING
COMPLEXITY?
OR
UNPRECEDENTED
OPPORTUNITY?

2. CUSTOMERS ARE
DIGITALLY ENABLED AND
SOCIALLY CONNECTED.

3. THEIR DECISION JOURNEYS
HAVE SHIFTED.

4. TRADITIONAL CAMPAIGNS
VS.
CONVERGED CAMPAIGNS
BRAND IDEA
PAID
EARNED
BRAND
EXPERIENCES
PAID
EARNED OWNED
OWNED

5. stories.sandisk.com

6. THE CMO MANIFESTO
By: John Ellett, CEO, nFusion

7. I’M NOT HERE TO MAINTAIN
THE STATUS QUO BUT TO BE A
LEADER OF POSITIVE CHANGE
FOR MY ORGANIZATION.

8. CHANGE AGENT

9. WE CAN DO ANYTHING, BUT
WE CAN’T DO EVERYTHING,
SO WE MUST BE FOCUSED
AND INTENTIONAL IF WE
ARE TO BE GREAT.

10. PURPOSEFUL

11. MY EARS WILL BE OPEN, MY
HAND EXTENDED AND MY
MIND ACTIVE. TRUST WILL
BE BUILT ONE RELATIONSHIP
AT A TIME. AND WE WILL
SUCCEED TOGETHER.

12. COLLABORATIVE

13. I WILL BRING FOCUS WHERE
THERE IS AMBIGUITY, CLARITY
WHERE THERE IS CONFUSION
AND INSPIRATION WHERE
THERE IS DOUBT.

14. BOTH-BRAINED

15. WE WILL EMBRACE
FEEDBACK, STAY ATTUNED TO
MARKET DYNAMICS, LEARN
WHAT WORKS AND OPTIMIZE
ACCORDINGLY.

16. ACCOUNTABLE

17. BY REMAINING RESILIENT,
RESPONSIBLE AND
RELENTLESS, WE WILL PROVE
THE SKEPTICS WRONG AND
EXECUTE BRILLIANTLY IN
SPITE OF THE CHALLENGES
WE ENCOUNTER.

18. COURAGEOUS

19. jellett@nfusion.com
blogs.forbes.com/johnellett/
johnfellett
@jellett
THANK YOU

20. ABOUT NFUSION

21. Partner with
MARKETING
CHANGE AGENTS
to do remarkable things in an
ever-changing digital world.

22. INITIATIVES
BRAND
Revitalization
DIGITAL
Transformation
SALES
Acceleration

23. CUSTOMER ENGAGEMENT FRAMEWORK
IN-CHANNEL
Promotional Displays
Partner Enablement Tools
Digital POS
BRAND.COM
Social.com/Brand
Landing Pages
Engagement Content
Multi-device
PAID
Display Advertising
Mobile Advertising
Traditional Advertising
Paid Search
Paid Social
OWNED
Organic Search
Content Marketing
Email
EARNED
Social Platforms
Product Review Sites
Bloggers /Vloggers
Forums
MA/CRM SYSTEMS
INSIGHTS AND
STRATEGY
NURTURE PROGRAMS
SALES
SALES ENABLEMENT TOOLS

24. ®
®
B2B
Technology
Consumer
Electronics
Durables
Financial
Services
Food and
Beverage
Healthcare
Restaurant
Retail
Telecom
CLIENTS