1. Culligan International
Marketing Manager
Sandy Sapp
Culligan Confidential

2. Goals
iCulligan NA Sales App
 Multi-media tool for conducting
in-home sales presentations
 Opportunity to be more effective when
communicating with prospect
 Ability to hold a visual sales conversation
 Projects innovation and forward thinking
 Align branding w/ collateral & website
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3. Benefits to Dealer Network
Paper
VS.
Mobile Technology
 Outdated presentation  Ahead of competition
 Static format  Engages the customer
 No Interaction  Interactive
 Requires carrying:
 Informative hotspots
● Paperwork ● Calculator
 iPad3 Hi-Res built-in
● Brochures ● Camera
 Saves time/money
● Manuals ● Dealer info
● Laptop or Paper Flip Chart  Professional/Innovative
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4. NA Residential Sales App
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5. Sales Presentation
 13 Interactive Slides
– Factoids
– Videos
– Maps
– Pictures
 Customizable
– Ability to save/name multiple
presentations
– Ability to re-arrange slides
– Ability to add “Custom Slides”
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6. Sales Presentation Slide Example
 Hotspots for each
contaminant
 Video links
 Maps
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7. Sales Presentation Slide Example
 Hotspots with factoids
 Link to Savings Calculator
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8. Sales Presentation Slide Example
 Hotspots w/ factoids
 Video links
 Culligan Solutions
 Brochure links
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9. Solution Center Tool
 Customer identifies water problem
 Tap and Solutions pops up
 Solutions Link to Brochures
 Aligns with .com site
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10. Resource Library
 Categorized for easy location
 Instant Access
 Dynamic site – instantaneous updates
 User can add custom documents to “My Documents”
 Pinch & Zoom capability
 Email capability
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11. NA Residential Sales App Facts
Culligan Confidential

12. Culligan Confidential

13. Adoption
On-going Dealer support and training is critical to Success!
 Project Team Support
 Beta Team support
 Beta Demo at Culligan dealer convention in April
 Internal Support – Regional Sales Directors
 Dealer Marketing Sub-Committee
 Bulletin Communication
 Monthly Webinars
 Included info in various Regional Meetings
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14. Culligan NA Sales App Stats
 Launched June 1, 2012
 +225 NA Culligan Dealers have requested “Admin” access
 +360 NA Culligan Sales Reps have individual app access
 Begin to measure ROI in 2013
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15. Culligan Dealer Testimonials
 “iPad app is awesome!
 “Very unique system to have for information and visual
for customers.”
 “This is one, if not the best tool that has come available
to us. I cannot say enough good things about this tool.”
 “This is the best tool I have seen in 17 years to help
sales or service. I just used it on 2 calls and the
customers were very impressed. Oh and by the way, I
sold them both.”
Culligan Confidential

16. Future Planning
Although it may seem revolutionary,
it is in fact, evolutionary!
Residential NA Sales App Commercial & Industrial Sales App Service Tech App
V1.1: Q4 2012 Launch: Nov. 2012 Launch: Nov. 2012
V1.2: Q1 2013
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17. Thank You
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