The magic of web marketing - your key to internet marketing success, April to June 2010 PowerPoint Presentation slides

1. Of Web Marketing The Magic

6. UK Internet Penetration Source ¦ Internet World Stats 2000 2002 2004 2006 2008 15.4m 17.7m 22.5m 26.7m 30.9m 33.6m 35.8m 36.7m 41.3m 42.7m 70% 0f pop. 26% of pop.

8. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG

9. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

12. The 2 most common questions I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?

13. 1 Answer How is your website performing right now?

15. Typical Web stats

16. Is this better?

17. Is this better?

18. Is this better?

19. Is this better?

20. Is this better?

21. Is this better?

22. Low conversion % - then let’s look at your site

24. The Rudiments The right name The right site

26. Choosing a name – The Good www.diy.com www.bbc.co.uk www.itv.com www.mac.com www.formula1.com www.tesco.co.uk

27. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

28. Choosing a name – The Ugly www.speedofart.com

29. Choosing a name – The Ugly www.whorepresents.com

30. Choosing a name – The Ugly www.penisland.net

31. The Rudiments The right site

36. Site Architecture Portraits Weddings Boudoir PR Commercial Home Page Intro Page

38. The Business Requirement Google Search – Printers Wiltshire, 3 options. Local Organic PPC

39. The Business Requirement - Printing

43. Improving Conversion A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

45. Improving Conversion – The Best Test Measure Feedback Test

47. Improving Conversion - Landing Pages Google Website Optimiser

48. Improving Conversion – Compelling Copy Tag Lines Your Tag Line – almost as powerful as the headline Use it to describe where you fit in the market place More powerful than your brand? Think McDonalds Think Intel

49. Improving Conversion – Compelling Copy Tag Lines 1 2 3 4 5 6 7 8 9

50. Improving Conversion – Compelling Copy Tag Lines – not just for Big Business

54. Improving Conversion – Compelling Copy Above the fold

55. Improving Conversion - Where visitors click

56. Improving Conversion - Where visitors click

57. Improving Conversion – Talk to visitors Gadgets R Us: See the product button near the top? ME: Hi, where can I find your digicams please Gadgets R Us: Just click on that button and you’ll see an image of a digicam. Just click on that and you’re good to go ME: Yes That’s great, thank you Online

58. Improving Conversion – Ask Survey Existing Customers – offer incentive to complete Survey Site Visitors

59. Improving Conversion – Usability

60. Improving Conversion – Re-Assure

61. Great conversion % - then let’s look building visitor numbers

63. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search

65. Search Engine Optimisation (SEO) Understanding the words and phrases that potential customers will use when they are using a search engine to locate a service and ensuring that those words and phrases are built in to your Website in the places that the search engines look

66. Probably the greatest marketing opportunity known!

67. PPC Results

68. Email Marketing

74. Your Video Video Marketing

75. Social Networks Business Networks

80. Blogging – Where www.blogger.com www.wordpress.com

83. Article Marketing

84. Article Marketing

85. Article Marketing

86. Article Marketing

87. TWITTER

88. Twitter – some random Tweets

90. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk W: www.businesslinksw.co.uk Thank You