This document appears to be a presentation about various aspects of web marketing. It discusses topics like search engine optimization, email marketing, social networks like Facebook and LinkedIn, viral marketing techniques using videos and apps, blogging, using Twitter for business, and location-based marketing through services like Foursquare. For each topic, it provides brief explanations and examples to illustrate how businesses can utilize different web marketing strategies and tactics. The overall message is that an integrated approach using multiple online channels is important for businesses to stay relevant and connect with customers in today's digital world.
20. Get Found
Search Engine Optimisation [SEO]
83% of web users use Search Engines
95% use Google
50% of users go beyond page 1
10% of users venture past page 2
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33. Online Networks – Why
The Internet is Evolving
Web 3 dot zero
• Superfast Broadband
????
Web 2 dot zero
User Generated Content
• Blogs
• Networking
Web 1 dot zero 2004
Websites and email
1990
Bulletin Boards
1978
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34. Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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36. Average age distribution across social network sites
25%
19%
18%
15%
10%
9%
3%
0-17 18-24 25-34 35-44 45-54 55-64 65+
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Data source: Google Ad 36
40. Facebook
If Facebook was a country it would be
1/ China 1.33 bn
2/ India 1.15 bn
3/ Facebook 800 m
4/ USA 311 m
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41. Facebook
Adds 1/2m
users every
day
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42. Facebook
5bn minutes
spent on
Facebook
EVERY day
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43. Facebook
1bn
• web links
• news stories
• blog posts
shared each week
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44. Facebook
Facebook now
has a greater
share of the
internet than
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45. Facebook
3 Types of presence
• Profile – personal
• Page – for businesses
• Groups - for anyone
Each has unique benefits and negatives. Research to
ensure you choose what’s best for you.
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46. Facebook – Get Started – build page
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49. Social Networks – Profile Building
Groups
• Search for pages
• Search for groups
• Start your own group
• Join the discussions
• Contribute and add value
• Link back to your website
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60. Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
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61. Viral Marketing – How & Why
The Thresher ‘Virus’
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62. Viral Marketing – How & Why
• Discount Voucher intended for
Suppliers and their Friends
• Circulated via chat-rooms, blogs
and email 800,000 times
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63. Viral Marketing – How & Why
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
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64. Viral Marketing – How & Why
• Refer a friend
• Competitions
• Video
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77. Video Marketing
Your Video
• Get a feel for YouTube
• Look at the competition
• Look for an angle
•Think how else it could be used
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79. Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
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80. Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
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86. Twitter – Who
310m Businesses and Individuals
International companies Informational Services
Cisco Nasa
IBM Respected News Services Marketing Donut
Dell BBC Startup Donut
CNN
Daily Telegraph
Bath Chronicle Celebrities
Demi Moore
Oprah
Small Businesses Stephen Fry
William Grant – FoxGrant Jonathan Ross
Warren Cass – Business Scene Britney Spears
Lindsay Smith – Team Pixie
Fiona Davies – Flame Interiors
Anthony Lloyd – Fallowfields Hotel
Neil Ryder – If Only
Bryony Thomas – Clear Thought Consulting
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88. Twitter – Why
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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90. Apps
• Great for brand awareness
• Great for “going viral”
• Brand visibility every time someone uses their Mobile
• Can cost as little as £5,000 to develop
• Even a bad app is downloaded 100,000 times
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95. Location Marketing – www.foursquare.com
How does it work?
Check In using an App on your phone
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96. Location Marketing – www.foursquare.com
At participating destinations
• Show your Check in Badge
• Show your Mayoral Badge
• Earn Discount or Special Offer
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97. Agenda
• The Web – Reality Check
• “Old Hat”
• Networking
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• Location
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98. Thank You
Andy Poulton
Business Link
M: 07966 547146
andy.poulton@businesslinksw.co.uk
andypoulton
andypoulton
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