The document discusses various digital marketing strategies including social networks, business networks, viral video marketing, email marketing, blogging, and Twitter. It provides details on how to utilize each channel, highlighting their benefits such as growing brand awareness, generating leads, and low cost of entry. Key metrics for each channel are presented, such as open and click-through rates for email marketing. Overall, the document serves as a guide for businesses on incorporating different online marketing tactics into their strategy.

6. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG

8. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

10. Is your site ready? The right name The right site

12. Choosing a name – The Good www.diy.com www.bbc.co.uk www.cadbury.co.uk www.wispa.co.uk www.formula1.com www.tesco.co.uk

13. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

14. Choosing a name – The Ugly www.speedofart.com

15. Choosing a name – The Ugly www.whorepresents.com

16. Choosing a name – The Ugly www.penisland.net

17. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?

18. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

19. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …… .however, this is the traditional view in a pre-internet world!

20. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

21. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search

23. Social Networks Business Networks

25. Facebook – The Big Daddy

27. Online Networks – How www.facebook.com

28. Social Networks – Build your profile

32. Business Networks

34. Business Networks – 6 Degrees of Separation

35. Business Networks

36. Business Networks

40. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m

41. Viral Marketing

47. Video Marketing

48. Video Marketing

49. Social Networks – YouTube case study www.beadsbylili.com North Wilts based (Chippenham) Launched November 2005 Selling beads for jewellery on line Working from home Features self produced video tutorials Videos posted to YouTube Was a “featured video” on global YouTube home page Video views jumped from 24,499 to 232,389 in 24 hours Website visitors jumped from 200 / day to 3,000 per day for 3 days

51. Your Video Video Marketing

54. Email Marketing

56. Why Email Marketing? It’s Not Expensive

58. Why Email Marketing? It’s Effective

59. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey

60. Why Email Marketing? $1 Invested $45.00 generated Source – DMA Email Marketing Benchmarks Survey $15.05 for other routes

64. Email Marketing – Measure by Measure

70. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say

71. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

72. Blogging – Where www.blogger.com www.wordpress.com www.typepad.com www.movabletype.com

74. TWITTER

75. Twitter – This year’s Media “Big Thing”?

76. Twitter

77. Twitter – Who International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses William Grant – FoxGrant Warren Cass – Business Scene Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting Politicians Don Foster Jacob Rees-Mogg Kerry McCarthy Duncan Hames 105m Businesses and Individuals

79. Twitter – How Go to www.twitter.com

80. Twitter – How Write a short profile

81. Twitter – How Find People to Follow

82. Anything Twitter – What to Tweet

83. Twitter – Updating 140 Characters only Applications SMS Web Email iPhone SmartPhone

84. Twitter – How Retweeting – Going Viral on Twitter The Event “Anything is Possible” Entrepreneurship and networking with Wilfred Emmanuel Jones The Problem With 10 days to go the event is only about 1/3 subscribed The Tweet

85. Twitter – How Retweeting – Going Viral on Twitter Re-Tweeted by Marketing Donut 8,331 Bob Hayward 5,048 Warren Cass 3,957 Charlotte Manion 3,767 Startup Donut 2,686 Fiona Davies 2,395 Neil Ryder 687 Bryony Thomas 606 Andrew Mulvena 192 Total 28,792 1,123 Followers

86. Twitter – In Business

88. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You