This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using email to build loyalty, setting up a blog to share news, and using Twitter for quick updates. Measurement of results is also emphasized to improve marketing efforts over time.

1. Guerrilla e-marketing Join the r-evolution

4. Marketing – what we know

5. Social Networks

6. Business Networks

7. Viral

8. Video Marketing

9. Email Marketing

10. Blogging

12. World Wide Web – The World Wide WHY! Lots of money spent online

13. World Wide Web – The World Wide WHY! New ways of working means People spend more and more time online

14. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

15. World Wide Web – The World Wide WHY! Less Paper Less Travelling Less Carbon IYRE = Improve Your Resource Efficiency

17. People to deal with enquiries?

18. Stock to deal with uplift in orders?

19. Logistics in place to deliver on new orders?

22. Short is good

24. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

25. Choosing a name – The Ugly www.speedofart.com

26. Choosing a name – The Ugly www.whorepresents.com

27. Choosing a name – The Ugly www.penisland.net

28. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?

29. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

30. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …….however, this is the traditional view in a pre-internet world!

31. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

33. Marketing – what we know

34. Social Networks

35. Business Networks

36. Viral

37. Video Marketing

38. Email Marketing

39. Blogging

42. Reach out to new audiences and markets

43. Better understanding of related markets

44. Relative low cost of entry

47. MySpace – 110m

48. Twitter –185m

49. LinkedIn – 85m

50. Plaxo – 15m

53. Can join groups

54. Ugly URL

56. Can’t Join Groups

57. Can host apps

58. “Vanity” URL

59. Indexed by Search Engines

60. Visitor stats availableBest for brands and businesses

62. Linked to Site Admin

63. New members have to be approved

64. Send “Direct” messages to members

65. Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]

66. Facebook – Getting Started – build profile

67. Facebook – Getting Started – build page

68. Facebook – Getting Started – Join In

70. Join some groups

71. Start your own group

72. Contribute and add value

74. Marketing – what we know

75. Social Networks

76. Business Networks

77. Viral

78. Video Marketing

79. Email Marketing

80. Blogging

83. Plaxo – 15 million registered users

84. Ecademy – 12 million registered users

85. Xing – 6 million registered usersOPPORTUNITY!

86. Business Networks – 6 Degrees of Separation

87. Linkedin – Networking for Professionals www.linkedin.com

88. Linkedin – Getting Started – build profile

89. Linkedin – Getting Started – make contacts

90. Linkedin – Getting Started – find groups

91. Linkedin – Getting Started – Answers

93. Marketing – what we know

94. Social Networks

95. Business Networks

96. Viral

97. Video Marketing

98. Email Marketing

99. Blogging

101. Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible

102. 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 3.2m 160,000 x 20 Viral Marketing – How & Why

103. Viral Marketing

104. Viral Marketing -How Refer a friend Competitions Video

105. Britain’s Got TalentSusan Boyle Susan Boyle BGT Audition on YouTube Over 70m viewings in 1 week

108. Marketing – what we know

109. Social Networks

110. Business Networks

111. Viral

112. Video Marketing

113. Email Marketing

114. Blogging

118. Video Marketing Team Pixie Zombie Make Up on YouTube

120. Look for the competition

121. Get a feel for YouTube

124. Prepare and learn your script

125. use cue cards

126. Prepare your location

127. quiet and free from disturbance

128. Prepare yourself

130. Marketing – what we know

131. Social Networks

132. Business Networks

133. Viral

134. Video Marketing

135. Email Marketing

136. Blogging

139. Remind former clients that you are still around

140. Advise clients of full range of services

143. Why Email Marketing? It’s Effective

144. Why Email Marketing?

146. Existing Client Data

148. Tailored

149. GRAB attention

150. Frequency

152. Number of bounces

153. Number opened

154. Number deleted without opening

157. Vertical Response www.verticalresponse.com

158. Constant Contact www.constantcontact.com

159. iMailer www.emailtools.co.uk

160. Reality Mail www.realitymail.co.uk

161. Mailing Manager www.mailingmanager.com

163. Marketing – what we know

164. Social Networks

165. Business Networks

166. Viral

167. Video Marketing

168. Email Marketing

169. Blogging

172. An informal way of communicating

173. Helps with the search engine position of your website

174. Opens your business to a wider audience

176. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

177. Blogging – Where www.blogger.com www.wordpress.com

179. Marketing – what we know

180. Social Networks

181. Business Networks

182. Viral

183. Video Marketing

184. Email Marketing

185. Blogging

187. Twitter in Plain English on YouTube

188. Twitter

189. Twitter – Who 185m Businesses and Individuals International companiesCiscoIBMDell Informational ServicesNasaMarketing DonutStartup Donut Respected News ServicesBBCCNNDaily TelegraphBath Chronicle CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting PoliticiansDon FosterJacob Rees-MoggKerry McCarthyDuncan Hames

191. Easy way to keep in touch

192. A way to reach potentially large market

194. Twitter – How Write a short profile

195. Twitter – How Find People to Follow

196. Twitter – What to Tweet Anything

197. Twitter – How Retweeting – Going Viral on Twitter The Event“Anything is Possible”Entrepreneurship and networking with Wilfred Emmanuel Jones The ProblemWith 10 days to go the event is only about 1/3 subscribed The Tweet

198. Twitter – How Retweeting – Going Viral on Twitter 1,123 Followers Re-Tweeted by Marketing Donut 8,331 Bob Hayward 5,048 Warren Cass 3,957 Charlotte Manion 3,767 Startup Donut 2,686 Fiona Davies 2,395 Neil Ryder 687 Bryony Thomas 606 Andrew Mulvena 192 Total 28,792

200. Marketing – what we know

201. Social Networks

202. Business Networks

203. Viral

204. Video Marketing

205. Email Marketing

206. Blogging

209. Family

213. Marketing – what we know

214. Social Networks

215. Business Networks

216. Viral

217. Video Marketing

218. Email Marketing

219. Blogging