Power up your profits! Prented by Charlie Haddon, Action Coach

1. 15 July 2010 Business Link Rural Dorset Business Clubs All Clubs Event Power up your profits ! Charlie Haddon, Business Coach

2. To get us started…. Your presenter: Charlie Haddon May I be your Coach for the next 90 Minutes ?

3. Are you Above or Below the Line ? Ownership Accountable Responsible V I C T O R Blame Excuses Denial V I C T I M

4. To get the most out of your time, you must be open to learning new things… I KNOW!

5. To get the most out of your time, you must be open to learning new things… Interesting ..”

6. Action’s Definition of a Successful Business … A Commercial, Profitable, Enterprise - that works - without YOU!

7. Six Steps to Massive Results M A S S I V E R E S U L T S Multiplication or Acquisition Results Diversification Well Oiled Machine Synergy Freedom Team Structure for Growth Happiness Leverage Systematise for Efficiency Time Niche Predictable Cash Flow Cash Mastery From Chaos to Control Stability

8. The ActionCOACH definition of a Niche ... NOPRICE COMPETITION

9. Creating Your Niche Unique Selling Proposition & Guarantee

10. Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. £££ Sale = Revenues x Margin = Profits The 5proven ways to increase your business profits...

11. Let’s put in some numbers ... Number of Leads x Conversion Rate = No. of Customers x # of Transactions x Ave. £££ Sale = Revenues x Margin = Profits 4,000 x 25% = 1,000 x 2 x £100 = £200,000 x 25% = £50,000

13. Most Risky of the 5 Ways …

14. Needs Most T&M …

15. Very Important Who & Where …

16. Target and Offer …

17. Biggest Payoff ultimately …

18. Still have to be Converted …

19. High #’s V’s High Quality …

20. Cost of Dealing with Non-Converted Prospects …

23. Always Overstated ...

24. One of the Easiest 5 Ways …

25. One of the Cheapest5 Ways …

26. Must break down T&M …

27. Must Sell not Take Orders …

28. Make or Break a Company …

29. 7 No’s before One Yes …

30. MUST ‘Ask for the Sale’ …

32. 3 Most Important Parts of any Marketing Campaign 10/10 Target Offer Copy 5/10 1/10

33. Attention Interest Desire Action

34. What is successful advertising? Acquisition Cost V's Lifetime Value

36. Assume Good Service will Bring them Back

37. Medium Expense of 5 Ways

38. Medium Risk of the 5 Ways

39. Past Customer is your best Next customer

40. Communicate Every 90 Days

41. Costs 6 times more to get a new customer than to bring a past one back

42. When was the last time you were invited back

43. People love to come back

45. Your Ideal Customer ... WESOME ASIC an't Deal With ead 80:20 ABCD

47. Power is Under-estimated

48. One of the cheapest 5 Ways

49. Some have massive Variance

50. Just Measuring alone will give you a 10% increase

51. Measure per Person/Territory/ Product Range/Store etc

52. Easy to sell more to someone who is already buying

53. Always Over-SELL

54. Will Massively impact Profit

56. OLD Selling V’s NEW Selling … Rapport Selling Follow Up

58. Can Market Yourself Out of Business ...

59. High Profit not High Revenue …

60. Owners more scared by price rise than clients …

61. Cheapest & Easiest of 5 Ways …

62. Marketing will Improve …

63. No Niche = No Margins …

65. Time Target Not Urgent & Not Important Urgent & Not Important Urgent & Important Not Urgent but Important ZONE Demand Delusion Distraction

67. Don't finish today until you plan tomorrow

68. Eat a frog for breakfast EVERY day

69. Don't Major in Minor things

70. Create a default diary and stick to it

71. Invest time, don't spend it

72. Have agendas for all meetings

73. Have conference calls to save time

74. Learn to delegate to your team

76. That’s a 46% increase inyour revenues ... And, a massive 61% increase in your profits !

77. Quoting Warren Buffett... “It is not necessary to do extraordinary things to get extraordinary results.” World famous investor World’s 2nd wealthiest man £48 Billion net worth

78. Six Steps to Massive Results M A S S I V E R E S U L T S Multiplication or Acquisition Results Diversification Well Oiled Machine Synergy Freedom Team Structure for Growth Happiness Leverage Systematise for Efficiency Time Niche Predictable Cash Flow Cash Mastery From Chaos to Control Stability

79. 6 Keys to A Winning Team Strong Leadership Common Goal Rules of the Game Action Plan Support Risk Taking 100% Involvement and Inclusion

80. Quoting Jim Rohn ... “Never wish your life were easier .. Wish that YOU were better.” “Work harder on yourself than you do on your job …” “Success is what you attract by the person you become.”

81. Thank You !