Boost your marketing strategy - Green Energy futures
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Presentation from Business Link's 'Boost your marketing strategy' event at Center Parcs Longleat Forest on 2nd March 2011. Dr. Jeff Kenna's (Camco) presentation looks at green energy futures and how businesses can make the most of current and up and coming opportunities.
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Boost your marketing strategy - Green Energy futures
- 1. March 2011 Green Energy Futures Jeff Kenna
- 2. A changing world ....
- 3. The Greatest Market Failure?
- 5. Group Think
- 7. Independent
- 10. General Motors in Liquidation
- 11. Leaf – 0 gms C02/km
- 13. How can we get there? Fuel mix in a transition to low carbon society
- 15. Closure of coal power stations – Large Combustion Plan Directive
- 16. Rising oil and gas prices
- 17. Political instability in oil & gas rich countries
- 18. Lack of investment in energy infrastructure
- 19. Climate change and sustainability
- 21. Increasing electricity prices – Minimum 25% real increase by 2020
- 22. Massive investment - £200bn by 2020
- 23. Large scale energy efficiency improvements
- 24. 12% of energy to be local by 2050
- 27. European Union 20/20/20 Legislation
- 28. UK Climate Change Act
- 29. 80% cut in CO2 by 2050
- 30. Feed in tariffs
- 32. Carbon Neutral Homes from 2016
- 33. 15% energy from renewables by 2020 (30% electricity; 12% hear; 10% transport)
- 36. Payment made for every kWh generated & metered
- 37. Export tariff
- 38. Payment made for every kWh exported to the grid
- 39. Payments will be made by electricity suppliers to generators.
- 40. Large suppliers are designated mandatory suppliers, and have to participate by law.
- 41. Small suppliers may participate if they wish
- 42. Maximum capacity for the scheme is 5 megawatts (5 MW)
- 43. Eligible low-carbon electricity technologies are – solar PV, new Anaerobic Digestion, hydro, wind, micro Combined Heat & Power
- 47. PV costs have come down 35% in the past 4 years
- 48. Germany has 7.5 GW of pv – supplying 1.2% of national electricity
- 49. From 2016 new houses in UK will be zero carbon
- 51. No of businesses: 10,000
- 52. No of jobs: 53,000
- 53. Export Earnings: €6bn/yr
- 54. Installed Cost €4000/kW
- 55. Market growth 2001-2008: 80% per year10 MW solar farm in Bavaria
- 56. Solar radiation in Germany and UK
- 58. Would meet 3.2% UK electricity by 2020
- 59. Market of £10bn/year
- 61. Costs and Finance
- 62. Planning
- 63. Grid Connection
- 65. Temperature1 kW array will give approx 850 kWh/year in UK 10% annual variations
- 67. RPI linked
- 68. Tax advantages
- 69. Can be leased
- 70. Can be debt financed
- 72. But still a grey area for planners
- 73. Commercial systems will need planning permission
- 75. Smaller than 100 kW should be no problem
- 76. MW size can connect to 11 kV network
- 78. Performance Guarantees
- 79. Raising Debt
- 80. Offsetting risk
- 81. Ownership and roof renting
- 82. Track record and skills of contractors
- 85. 8-10% inflation proof
- 86. Long term & better than banks
- 87. Positions your company
- 88. Value add to local community
- 89. Supports global and national targets
- 91. Camco is an international leader in identifying opportunities and providing solutions to carbon risk.