1. Stakeholders’ Reports Interactive Media Advertising & Marketing Brand Identity
Everyone
has a story
to tell.
2. Our Firm
From corporate reports to community outreach to
branding, for more than 40 years Curran & Connors
has helped organizations tell stories in ways that inform,
intrigue and inspire their key audiences. We deliver
a unique blend of creative solutions and dedicated
project management to help clients effectively
This is communicate their messages to a variety of audiences.
our story.
3. Our Footprint
40+ years communications
design experience
16 locations
Sales Office
4 design studios
Client Service Office Design Studio
Salesperson team
70+ Office
Sales Office Design Studio Design Studio/Sales Office
Design Studio Office
Client Service Design Studio Design Studio/Client Service OfficeHeadquarters/Design/Client Services
Design/Client Service Corporate Headquarters
Design Studio Design Studio/Sales Office Corporate Headquarters
4. Our Approach
Dedicated project
managers who oversee
a program from
beginning to end. Award-winning
creative team who
translate your
Team Synergy message into brand
communication
programs that
connect with
In-house production key audiences.
team of Web developers,
retouchers, print specialists,
typesetters and proofreaders
ensure that every detail of a
Curran & Connors’ best-of-breed approach to communications design
program is covered. allows team members to perform their roles at the highest level of
performance in their areas of expertise.
5. S&P 500 Clients Fortune 500 Clients
Celgene Corporation Anixter International Inc.
Cooper Industries, Ltd. Coventry Health Care
DeVry Inc. Hormel Foods Corporation
Hormel Foods Corporation Huntsman Corporation
International Flavors & Fragrances Inc. Kellogg Company
Medtronic, Inc. Medtronic, Inc.
Pall Corporation Pulte Homes, Inc.
Pulte Homes, Inc. Quest Diagnostics Incorporated
Quest Diagnostics Incorporated Safeway, Inc.
Safeway, Inc. Sealed Air Corporation
Sealed Air Corporation Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. Tech Data Corporation
Whirlpool Corporation Whirlpool Corporation
Curran & Connors assists many of America’s leading corporations with their investor communications programs.
6. Our Expertise: Stakeholders‘ Reports
Non-Profit
Municipalities
Corporate We design and produce a variety of print and online reports
Not-for-Profit
that connect with a diverse audience of stakeholders, patrons,
communities and other critical constituencies.
7. Our Expertise: Interactive Media
Web Sites
e-Marketing
Presentations We combine our award-winning design capability with in-house
Advertising
technical expertise to deliver Internet and interactive solutions
that are intuitive, user-friendly and visually captivating.
8. Our Expertise: Advertising & Marketing
Advertising
Media Services
Brand Collateral We create strategically targeted campaigns, develop
Direct Marketing
powerful messaging and design sophisticated communication
materials that connect with your desired audience.
9. Our Expertise: Brand Identity
Positioning
Visual Identity
Brand Systems From positioning refinement and tag line creation to logo design
Brand Integration
and graphic standards development, Curran & Connors translates
branding strategies into verbal and visual identity components
that can enhance brand image and shift brand perceptions.
10. Case Studies
Outreach:
Financial
Business Curran & Connors provides clients with a resource for
Community
creative talent, industry experience, program experience
and a complete range of communication design capabilities.
11. Case Study
Annual Report Online Annual Report Fact Sheet and Presentation Notice & Access Brochure
Kellogg Company Corporate Communications Materials
Kellogg’s engaged Curran & Connors to create compelling and focused investor relations materials that
highlight their product lines and key attributes, while adhering to the company’s strict brand standards.
Leveraging the iconic “Tony the Tiger” catchphrase, the printed and online annual reports tell investors
what makes Kellogg’s “A Gr-r-reat Company.” The Notice & Access brochure was mailed to all shareholders
to explain e-proxy and direct them to the company’s investor relations site.
12. Case Study
Direct Response Broadcast Print Advertising Online Media e-Marketing
HUB International
For more then 10 years, HUB International has relied on Curran & Connors to communicate with
a diverse audience of business executives, high-net-worth individuals, entrepreneurs, investors
and employment candidates. From targeted print advertising and direct marketing campaigns to
shareholder reports and trade show booth design, we have assisted HUB with its diverse marketing
outreach needs.
13. Case Study
Achieve. Grow. Build.
...The Full Potential of
“This copy is not
intended to be read. It is
merely a representation
of what the text of this
DeVry University
piece may look like set
Achieve...
in this type.
“ “
Legibility image clarity, consistent let-
ter and word spacing, character design
look like set in this type size and style.
The criteria for quality typography have
image application of lgibility, image
clarity, co, consistent letter and word
“
”
and layout remain the basic qualities not changed with the application of spacing, characte mputers and state
by which we judge. The criteria for computestyle. The criteria for quality of the art technology.Legibility, image
quality typography have not changed typography have not changed with the application of lgibility, image clarity,
with the application of computers and application of computers and state of cont letter and word spacing, characte John Smith–DeVry Student This copy is not
Technical Consultant at
state of the art technology. Legibility, the art technology.Legibility, image mputers and state of the art technol-
This copy is not
ABC Corporation intended to be read. It is
image clarity, consistent letter and clarity, consiste, consistent letter and ogy.Legibility, image application of
word spacing, character d typography word spacing, characte mputers and lgibility, image clarity, consistent letter intended to be read. It is merely a representation
have not changed with the ece may state of the art technology.Legibility, and word spacing, character design merely a representation This copy is not of what the text of this
piece may look like set
”
of what the text of this intended to be read. It is
piece may look like set merely a representation in this type.
”
in this type. of what the text of this
piece may look like set
Edward Kim–DeVry Student AT A GLANCE
Special Care Veterinarian
ABC Corporation
Jamie Smith–DeVry Student in this type. This copy
Nursing
ABC Hospital is not intended to be
”
read. It is merely a rep-
DeVry At A Glance
resentation of what the
text of
Edward Kim–DeVry Student
Special Care Veterinarian
ABC Hospital
A Year of Achieving, Growing and Building 5
DEVRY UNIVERSITY AND KELLER GRADUATE SCHOOL APOLLO COLLEGE WESTERN CAREER COLLEGE CHAMBERLAIN COLLEGE ROSS UNIVERSITY SCHOOL ROSS UNIVERSITY BECKER PROFESSIONAL STALLA REVIEW FOR
OF MANAGEMENT OF NURSING OF MEDICINE SCHOOL OF VETERINARY EDUCATION THE CFA
Apollo College and Western Career College provide a com- MEDICINE
DeVry’s largest division, DeVry University and its Keller prehensive offering of high quality career-oriented healthcare Chamberlain offers flexible Since 1978, Ross For more than 50 years, Stalla’s approach to prep-
Graduate School of Management (KGSM), serves nearly programs ranging from entry-level programs such as Medical and progressive academic University School of Since its founding in 1982, Becker Professional aration for CFA Institute’s
70,000 undergraduate and graduate students at more than Assisting, Dental Assisting, Pharmacy Technology, and nursing programs with a Medicine (RUSM) has Ross University School Education has helped Chartered Financial Analyst®
90 locations in 26 states and Canada and online. DeVry Healthcare Administration, to advanced programs such as student-focused learning been providing an out- of Veterinary Medicine equip professionals and (CFA® ) examination is
University offers 20 undergraduate degree programs in busi- Nursing, Dental Hygiene, Surgical Technology, Medical environment. Chamberlain standing medical edu- (RUVM) has graduated their companies for the rigorous, comprehensive,
ness, technology and healthcare technology. Sonography and Respiratory Therapy. These healthcare offers the following under- cation to prospective over 2,300 veterinarians. challenges of tomorrow in and grounded in a holis-
program offerings capitalize on powerful demographic graduate nursing degree physicians. In fact, RUSM RUVM maintains a tech- the Accounting, Finance tic, highly structured
KGSM offers seven master’s degree programs in manage-
trends driving the increasing demand for qualified healthcare programs: Associate has proudly graduated nologically advanced and Project Management methodology.
ment as well as 13 graduate certificates. Since 1975, DeVry
professionals in the United States. degree in nursing; over 7,000 physicians campus in St. Kitts, part professions.
has graduated more than 235,000 students at the under-
Bachelor’s degree in during its three decades of the Federation of
graduate level. Of graduates in the active job market, Western Career College and Apollo College serve more than Becker is a global leader
nursing, with an online RN of service. In the past St. Kitts and Nevis in the
90.3 percent were employed in career-related positions 10,000 students at 18 campuses located in high-growth in professional education,
to BSN degree comple- year, RUSM placed Caribbean. Its broad-
within six months of graduation. markets. Western currently has eight locations in northern providing world-class web-
tion option. On the gradu- roughly 600 physicians in based curriculum provides
California. The ten Apollo campuses are located in Washington, the foundation for an based and live in-house
www.devry.edu ate level, Chamberlain U.S. residencies—more
Oregon, Idaho, Nevada, Arizona, and New Mexico. excellent education and continuing professional
offers an online Master of than any other medical
entry into a variety of education for accounting
www.apollocollege.edu Science in Nursing degree school in the world.
A Year of Achieving, Growing and Building | 2009 ANNUAL REPORT program. career pathways in vet- and finance professionals.
www.westerncareercollege.edu Students choose Ross Its CPA Exam Review and
erinary medicine.
www.chamberlain.edu because of its faculty, Stalla Review for the CFA®
curriculum, technologically RUVM is proud to be Exams are the largest and
advanced campus and affiliated with 21 (out of a longest-running review pro-
because of its well earned total of 28) American grams worldwide. More
reputation for providing Veterinary Medical than 400,000 individuals
the education that enables Association (AVMA)- have benefited from our
students to pass their accredited schools of vet- exam review and continuing
U.S. licensing exams and erinary medicine. This professional education
obtain excellent residen- extensive network of affili- programs.
cies. Ross has clinical ations makes it possible
education centers in for students to receive
Miami, FL, and Saginaw, superior education while
MI. A new clinical educa- completing their clinical
tion center opened in training in the United
Freeport, Grand Bahama, States. The roster of affili-
in January 2009. ated institutions includes
many of the top veterinary
http://www.rossu.edu
schools in the country.
http://www.rossu.edu
Investor Outreach Annual Report Web Site Corporate Brochure
DeVry Inc.
When DeVry Inc. joined the S&P 500, they wanted to make sure the investment world was aware of
their milestone achievement. So naturally DeVry turned to Curran & Connors to design and place
full-page print advertisements offering 500 scholarships to workers recently affected by corporate
layoffs. The ad ran in The Wall Street Journal and USA Today. Curran & Connors also assisted
DeVry’s corporate communications team on the development of the annual report, corporate Web
site and corporate brochure.
14. Case Study
Outdoor Online Print Stakeholders’ Report
Capital City Bank
Capital City Bank relies on Curran & Connors for media targeting and media buying services. We replaced
a local ad agency that was not up to the task of placing ads cost-effectively in the multiple communities
served by the bank. Curran & Connors delivers a level of expertise, dedication and media pricing savvy
that few local agencies can match. The bank also utilizes our creative team to develop print, online and
outdoor advertising campaigns.
15. Case Study
CSR Report CSR Section of Annual Report Online CSR Report
CSR
Many Curran & Connors clients find it important to showcase their corporate social responsibility (CSR)
efforts and achievements. For some, like Cooper Industries and ASUR, we design and produce standalone
reports targeting key stakeholders. For others, including Levi’s, FEMSA and Pulte Homes, we help
incorporate a strong CSR message in printed or online annual reports. In addition, eco-friendly production
techniques are used to further communicate sustainability and environmental responsibility.
16. Over the past four decades, Curran & Connors has evolved
to meet the challenges in a continually changing corporate
environment. Our ongoing evolution translates into enhanced
design capabilities, cutting-edge technology and better service
to our clients. With design studios in New York, Chicago, Florida
and California, and account executives across the country, we
continue to offer an unparalleled diversity of talent coupled with
local representation to tell the unique stories of our clients.