Brooklyn Style Foundation presents BK Fashion Week{end} "I am Brooklyn" Fall/Winter 2010 Collections April 9th to 11th 2010

1. COLLECTIONS
FALL/WINTER
BKFW
2010
APRIL 9-11. 2010
BK FASHION WEEK{END}
EMERGING • INNOVATIVE • INTERNATIONAL

2. Brooklyn Style Foundation© kicks-off its campaign promoting Brooklyn, and our foundation,
“I am Brooklyn“™, during our next Brooklyn Fashion Week{END}™. The Fall/Winter 2010 fashion
collection event takes place April 9th to 11th, 2010.
BK FASHION WEEK{END}
The campaign engages, Brooklyn Tourism, the Brooklyn Chamber
of Commerce, Brooklyn Borough President Marty Markowitz, the
Brooklyn Economic Development Corporation, the Downtown
Brooklyn Partnership, local Business Improvement Districts (BIDs),
local merchant groups, elected officials, local business owners,
and many talented Brooklyn
residents, in promoting Brooklyn,
and supporting the Brooklyn Style
Foundation.
The “I am Brooklyn”™ campaign
kick-off includes a photo montage
by photographer Robert Manella,
presented on www.iambrooklyn.us
The Brooklyn Style Foundation
celebrates its 10th season of the Brooklyn Fashion Week{END}™
designers collection show. Our mission is to increase awareness
of the diverse and amazing talents, and locations of Brooklyn.
Our “I am Brooklyn” branding of Brooklyn as the next big fashion
destination supports all Brooklyn shopping districts and retail
businesses with year-round marketing.
Join our campaign: For more information contact us at info@iambrooklyn.us

3. BK FASHION WEEK{END}
MEDIA ROOM

4. “I am Brooklyn™”
BK FASHION WEEK{END}
For Haiti
Abner Louima is turning back toward his native Haiti with a conviction that through
philanthropy he can help the Haitian people.
ABNER LOUIMA FOUNDATION
Abner Louima started the nonprofit organization, Abner Louima Foundation to help his
homeland of Haiti and Haitian nationals. It has three primary goals: providing financial aid
to the impoverished children of Haiti, constructing senior citizens centers (primarily for
Haitians in Miami and New York), and building hospitals in Haiti.
‘’Wherever there is a need, if I can help, I will do it,’’ said Louima, who is currently looking
for a site in Port-au-Prince, to build what he hopes will be the first of several hospitals.
His foundation, he said, will help raise the private and government donations needed to
make the project a reality. Until now, most of Louima’s philanthropic efforts have been self-
funded.
Brooklyn Style Foundation supports the mission to get Haitian citizens the help they need
to rebuild. Our 10th season of the “I am Brooklyn” event will encourage guests to donate
to the Abner Louima Foundation. Brooklyn Style Foundation will have “I am Brooklyn™”
for Haiti t-shirts on sale to raise funds for the foundation. A percentage of the Fall/Winter
2010 production journal ad sales proceeds will also go the Abner Louima Foundation. The
support for Haiti will be an on going process; Brooklyn Style Foundation will continue its
support through “Stitch for Success”, Jay Street Baazar and other fundraising events.

5. BK FASHION WEEK{END}
TELEVISION COVERAGE MEDIA REACH NEWSPAPERS
ABC - Global Vogue New York Daily News
VH1 – Global Bazaar NY Post
Fashion TV – Global Elle The New York Times
MTV - Global Vanity Fair AM NY
MEDIA PRESS
BET – National Uptown Magazine The Village Voice
NBC/CBS – Worldwide Essence LA Times
NY1 – Local Gotham Chicago Tribune
MTV3 –Spanish/English Countries Glamour Sun Times
Univision – Global Cosmopolitan Go Brooklyn
Telemundo – Global Allure Brooklyn Courier
RCN (Colombia) – Spanish/English Lucky The Washington Post
Countries Bridal Magazine The Chicago Tribune
Caracol (Colombia) – Spanish/English Latina Magazine The Daily Mail (UK)
Countries NY Moves Magazine The London Times
Venevision (Venezuela) – Spanish/ Black Enterprise
English Countries
Televisa (Mexico) – Global
LOGO – National
News12 Brooklyn – Local

6. BK FASHION WEEK{END}
MAGAZINES COVERING PHOTO AGENCIES
People London Features
US Weekly Associated Press
The New York Times Style Maga- Reuters
MEDIA PRESS
zine Celebrity Bulletin
Men’s Vogue Wire Image
Esquire AOL Black Voices
GQ
Time Out New York
Next
HX
Men’s Journal
DNA
Details
Complex
Giant
FHM
New York Magazine
The Advocate
OUT
Paper
InStyle
Blue

7. Brooklyn Style
Foundation (BKSF)
BK FASHION WEEK{END}
Brooklyn Fashion Week{END} (BKFW) presented by Brooklyn
Style Foundation (BKSF)(501c3 nonprofit) has emerged as a
{}
powerful new showcase for fashion talent on the verge of great-
er discovery.
“Bridging
The event is responsible for providing a platform for some of the
the Fashion
world’s most important new talent, including the UK’s Jay Wil-
Community”
son and Gavin Douglas, Nana Boateng (Ghana/UK), Germany’s
Das Komitee, and Brooklyn’s own Joan Vaccianna, Samyo Lenko “A place where
and Denisha White to name a few. fashion taps into
human develop-
ment and show-
Brooklyn Style Foundation has been lauded by many major
cases amazing
publications. No less an authority than the New York Times Style talent”
Magazine heralded its event. It proclaimed the Brooklyn Fash-
ion Week{END} a worthy contender to New York’s Fashion Week
held in Manhattan’s Bryant Park.
Brooklyn Fashion Week{END} is endorsed by Brooklyn’s Bor-
ough President, The Honorable Marty Markowitz, and DUMBO
Improvement District. BKSF was honored to have been one of
three recipients of the Fashion Delivers “Pay It Forward” award.

8. BK FASHION WEEK{END}
Brooklyn Style Foundation (BKSF) was founded in 2004 as a platform for Brook-
OUR MISSION
lyn’s explosive talent. BKSF’s mission is to assist emerging and underprivileged
designers in honing their talent, growing their business, and providing a profes-
sional forum to showcase their creations alongside other emerging designers.
Brooklyn Style Foundation extends its mission to the Brooklyn community as
a whole and provides innovative educational programs to young people inter-
ested in developing careers in the creative and business aspects of fashion.
The foundation aspires to nurture Brooklyn’s indigenous fashion industry. An
industry that will give rise to a new entrepreneurs, and generate job opportuni-
ties in both the creative and corporate facets of the design industry.
www.brooklynstylefoundation.org

9. BK FASHION WEEK{END}
APRIL 9th TO 11th, 2010, BROOKLYN WILL ROLL OUT THE KOOL GRAFFITI STYLE CAR-
2010
PET FOR A SCINTILLATING MIX OF GLAMOUR, FASHION, MUSIC AND PURE STYLE.
CELEBRITIES, FASHION AND RETAIL EXECUTIVES, STYLE ICONS AND TRENDSETTERS/
TASTE-MAKERS WILL JOIN MAJOR NATIONAL AND INTERNATIONAL MEDIA HOUSES
TO VIEW A STERLING CROP OF 19+ OF THE WORLD’S MOST PROMISING YOUNG TAL-
ENTS. THEIR COLLECTIONS WILL BE ONE FILLED WITH INNOVATION AND EXCITE-
MENT.

10. BK FASHION WEEK{END}
Event Hosted by:
Abner Louima
Alex & Simon (Real Housewives of NYC)
2010
&
Derek Warburton - (Derek Loves Shopping)
Featuring Designers:
Terri Steven
Duroseau Couture
Sachika
Futa Fashion
Raif
Alisha Trimbles
Pantora by Andrea’s Pitters
Das Komitte
and many many more...
Along with six amazing muscial talents

11. BK FASHION WEEK{END}
THURSDAY, MARCH 18th
"I Am Brooklyn" VIP Party
Hosted by Xra with special guest DJ from 6:30pm to 11:30pm
PRE-EVENTS
Produced by Brooklyn Style Foundation and Bang N Mash
SUNDAY, MARCH 28th
"I Am Brooklyn" Style Wars "Just Bring It"
Time: 4pm to 6pm (open to the press and public)
10 stylist will be competing and showing two looks of their choice
Prize: 1st 2nd 3rd
Special Guest Judges

12. BK FASHION WEEK{END}
FRIDAY APRIL 9th, 2010: BK FASHION WEEK{END}™
SHOW SCHEDULE
OPENING NIGHT
7.00 PM: Red Carpet, Opening Night Cocktails & Live musical per-
formances
8.00 PM: Runway shows
10.00 PM: End of first evening and Opening Night Party (By Invitation
Only)
SATURDAY APRIL 10th, 2010: BK FASHION WEEK{END}™
2nd NIGHT
6.00 PM: Doors Open with artist performance.
7.00 PM: Runway shows
9.00 PM: End of second evening
After party (venue TBD)
SUNDAY APRIL 11th, 2010: BK FASHION WEEK{END}™
FINALE
5.00 PM: Doors Open with artist performance
6.00 PM: Runway shows
8.00 PM: The curtain goes down on this edition of BK Fashion
Week{END}™ “I am Brooklyn”
9:00PM: Closing “I am Brooklyn” VIP party

13. BK FASHION WEEK{END}
General contact info:
media@bkfashionweekend.com
info@bkfashionweekend.com
info@iambrooklyn.us
Media and Press contact:
Maria Cucciniello - maria@thehipevent.com
The Hip Event
356 Bloomfield Ave. #5
Montclair NJ 07042
973.707.7125 (p)
www.thehipevent.com
Press design and media packaging by:
Charmian Stewart of
www.in-8designs.com
917.687.4084 (p)  