Roca Groups presentation on BIMobject LIVe 2014 in Malmö, Sweden.

1. Roca Group BIM project
Implementation & tips for manufacturers
Joaquim Herrada
Project Manager
Information Technology

2. Contents
01 History
02 The Group Today
03 Worldwide Presence
04 Business Areas
05 Our Global Brands
06 BIM project
BIM?
Pilot – 2.013
2.014
Next steps
2

3. 3 01 History
A family with a global vision

4. 4 01 History
Company Roca Radiadores S.A started its business activity in Gavà (Barcelona)
dedicated to the manufacture of cast-iron radiators for home heating.
The company began to make cast-iron baths.
Roca entered the vitreous china sanitary ware sector.
The company began to produce faucets.
Roca became one of the first Spanish companies
to enter the new air conditioning market.
The company entered the ceramic tiles sector.
Roca drove its international
expansion by opening commercial
subsidiaries, agreements with
leading companies, and corporate
acquisitions.
1917 1929 1936 1954 1963 1979 80s 90s

5. 5 01 History
Roca bought the Keramik Laufen firm in Switzerland, which at that
moment was the world’s fourth largest manufacturer of vitreous china
sanitary ware. This acquisition signified a 50% leap in turnover.
The Roca Group sold the heating and air-conditioning businesses
and concentrates on the bathroom sector.
From then on, Roca continued its process of
internationalization by expanding its presence through
different strategic purchases or greenfield developments
in the BRIC’s, Croatia, Romania, Malaysia, Switzerland
and Egypt.
1999 2005 21st Century

6. 6 02 The Group Today
A world leader

7. 7
02 The Group Today
World leader in the
sanitary ware sector.
Active in 135 markets
around the globe.
Leader in Europe,
Latin America,
India and Russia.
Strong presence in
China, Middle East,
Asia, Australia
and Africa.
Turnover in 2013:
€1,572 million. Directly employs
21,000 people worldwide.

8. 8 03 Worldwide presence
Our products are sold in more than 135 countries

9. 9 03 Worldwide presence
77 factories in 18 countries

10. 10 03 Worldwide presence
Our factory locations
EUROPE - AFRICA (46) ASIA (19) LATIN AMERICA (12)

11. 11 04 Business Areas
World leader in the sanitary ware sector

12. 12 04 Business Areas
Adaptation to the market
Top quality design & constant adaptation to new
market trends.
Roca’s products are the result of a manufacturing
process that places them at the very forefront of
world technology.
Respectful towards the environment (minimizes
the use of water and energy).

13. 13 04 Business Areas
Vitreous china
Roca provides everything needed to fit out a complete bathroom.

14. 14 04 Business Areas
Faucets

15. 15 04 Business Areas
Furniture

16. 16 04 Business Areas
Bathtubs

17. 17 04 Business Areas
Shower trays

18. 18 04 Business Areas
Shower spaces, cabins and columns

19. 19 04 Business Areas
Shower screens

20. 20 04 Business Areas
Accessories

21. 21 04 Business Areas
Spas

22. 22 04 Business Areas
Wellness toilets

23. 23 04 Business Areas
Kitchen sinks and faucets

24. 24 04 Business Areas
Installation systems

25. 25 04 Business Areas
Ceramic tiles for indoor and outdoor use
Roca has ceramic tile factories in Spain and Brazil.

26. 26 05 Our Global Brands
ROCA: The leading global bathroom brand
LAUFEN: Bathroom culture since 1892

27. 27 5.1. Our Local Brands

28. 28 06 BIM project
“BIM Components Strategic Recommendations” conference held in Roca Barcelona Gallery in
February 2.013 strongly introduces the BIM concept and triggers the need to be present as BIM
manufacturers.
BIM is coming…
• United Kingdom
In June 2011, the UK government published "Building Information Modeling (BIM) Working Party
Strategy", where the government announced its intention to require all 3D BIM in construction projects
from 2016.
• Norway
BIM is essential for major infrastructure and all government buildings. From 2014 all newly built
hospitals should be carried out using the latest version of openBIM (IFC).
• United States
Since 2007, the General Services Administration requires that the geometric definition and spatial
construction projects are managed by BIM format. The Corps of the Navy (USACE) demands the same
from 2008.
• Singapore
The Building and Construction Authority has a roadmap for BIM that pushes its construction industry to
be using BIM widely by 2015.
BIM?

29. 29 06 BIM project
Pilot – 2.013
Main objectives
Select a representative short list of 50 products to be used in the pilot project.
Create BIM objects of these products using both Revit and ArchiCAD formats.
Evaluate the quality of the BIM objects produced and ensure they are built in a professional
format that can be used by all users.
Acquire the knowledge to produce the objects in-house with the optimum quality standards.
Control the ownership of our products’ objects and distribute channels to the users.
Make the most from the experience to decide on how to face the massive production of BIM
objects in terms of internal specifications and meta-data automated population from ECM
database
Define the strategy for the mid and long term production of objects: internal vs. external and
the partners to choose.

30. 30 06 BIM project
Pilot – 2.013
Schedule
Tasks 06/03 06/10 06/17 06/24 07/01 07/08 07/15 07/22
Defined and finished in 8 weeks
Preparation
Data
Preparation
Data Collection
Standard
Preparation
Standard
Definition
Prototype
· Roca Group products for Prototype Generation are selected
· All necessary Data is Provided
· BIM Objects Standards are established
· List of preferred tester profiles is given
Looking for Early Testers
Developing 12 Early Prototypes
(6 models). Internal testing
Prototype
Approval
Testing Early
Prototypes.
Preparation of
prototypes
Developing 100 Prototypes (50
models). Internal Testing
Pilot Series
Testing
Prototypes.
Massive
population tests
Documentation
draft
Closing
Marketing
Campaign
Design
Fine tuning.
Closing
documentation
Kick-Off
Early Prototypes
Early Prototypes Test Results
Release Candidate
Prototypes
International Testers are Localized
RC Prototypes
Test Results
Documentation
Draft
· Final Prototypes
· Final Documentation
· Business Case

31. 31 06 BIM project
Pilot – 2.013
Object generation workflow

32. 32 06 BIM project
Pilot – 2.013
Lessons learnt
• Define the BIM components specification needs (“Roca Group BIM”)
• Define the strategy to create, maintain, distribute and control the ownership of the components
• Acquire the know-how to produce the components in-house
• Obtain an estimation of costs and time to produce large number of BIM components
Key strategic decisions
• Identify metadata source and build the procedures to populate objects.
• Identify 3D files resources and adapt them for proper geometry compatibility.
• Validate the quality of the components in a professional environment
• Define object distribution methodology or use publishing platforms.
• Use metrics to analyze downloads and ROI.

33. 33 06 BIM project
2.014
Main objectives
Select a large number of products (400 from Roca + 400 from Laufen).
Create BIM objects of these products using both Revit and ArchiCAD formats.
Evaluate the quality of the BIM objects produced and ensure they are built in a professional
format that can be used by all users.
Publish BIM objects in our websites and/or in external distribution platforms.
Obtain analytics from downloads for market discovery and users feedback.

34. 34 06 BIM project
2.014
Decisions
Roca Group signed in May a global agreement with Bimobject.
Services agreement was also included covering:
BIM objects generation.
Portal services.
Private cloud.
BIM Analytics PRO.
BIM objects generation is ongoing and first product ranges will be ready by March 2.015

35. 35 06 BIM project
2.014

36. 36 06 BIM project
2.014

37. 37 06 BIM project
2.014

38. 38 06 BIM project
2.014

39. 39 06 BIM project
Next steps
BIM portfolio
Consolidate offering by converting more product portfolio into BIM objects
Targeting UK 2.016
Discover real demand of products in BIM formats by professionals to add to the offering
BIM analytics
Commercial networks
Extend BIM catalog to other brands in the Group.
Organizational procedures
CAD designers to generate BIM friendly geometry.
Marketing department to ensure data population and correctness in BIM objects
Commercial department to set up market prospectors (BIM analytics users)
Technology enhancements
Adapt our websites to the private cloud system.
Improve our metadata workflow to include new BIM requirements.

40. 40 06 BIM project
Recommendations
Ask yourself
Why
Identify if you need to offer BIM contents. (Answer = yes).
When
Plan your target date for offering BIM objects, but also to accept requests from users.
What
Define the portfolio of products you want to offer.
Who
Choose a supplier to generate BIM objects or do it by your means.
How
Adapt your organization and processes to be capable to generate the information.

41. Thank you