3. A positive attitude of the corporate towards the society by rendering services and facilities.
4.
5. Benefits of CSR CSR behaviour can benefit the firm in several ways: Attraction and retention of staff. Attracts investments. Leads to reduction in costs. Differentiation from competitors. Leads to increased profitability.
29. The Triple Bottom Line is made up of “Social, Environmental and Economic” means the “People, Planet, Profit”.
30. "People" (human capital) fair and beneficial business practices toward labour and the community and region. "Planet" (natural capital) refers to sustainable environmental practices, do no harm and curtail environmental impact. “Profit" aspect needs to be seen as the real economic benefit enjoyed by the host society.