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Facebook Users: Who Are They?

   Stats for the United Kingdom 2012




                               www.bdrlondon.com source: Google Ad Planner
How Many People in the UK use
        Facebook?

                    Facebook Users



                 49%


                         www.bdrlondon.com source: Google Ad Planner
Are there more men or women?


                              44%




                                                   56%




 0%   10%   20%   30%   40%         50%                  60%




                                www.bdrlondon.com source: Google Ad Planner
How old are Facebook users?

   65+    2%



55 - 64        5%



45 - 54             12%



35 - 44                   29%



25 - 34                                  35%



18 - 24             12%



 0 - 17        5%




                                www.bdrlondon.com source: Google Ad Planner
How well educated are they?

    Graduate Degree




    Bachelors Degree




        Some College




           High School




 Less than HS diploma



    -10%                 0%   10%   20%   30%   40%           50%             60%




                                                  www.bdrlondon.com source: Google Ad Planner
What is their household income?
45%
                                                                                        42%

40%


35%


30%


25%
                                                                                                              22%

20%


15%       14%


10%                         8%
                                                7%
                                                                    6%
5%


0%
       £0 - £15,000   £15,000 - £19,999   £20,000 - £24,999   £25,000 - £29,999   £30,000 - £49,999      £50,000 or more




                                                                                         www.bdrlondon.com source: Google Ad Planner

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Facebook User Stats UK

  • 1. Facebook Users: Who Are They? Stats for the United Kingdom 2012 www.bdrlondon.com source: Google Ad Planner
  • 2. How Many People in the UK use Facebook? Facebook Users 49% www.bdrlondon.com source: Google Ad Planner
  • 3. Are there more men or women? 44% 56% 0% 10% 20% 30% 40% 50% 60% www.bdrlondon.com source: Google Ad Planner
  • 4. How old are Facebook users? 65+ 2% 55 - 64 5% 45 - 54 12% 35 - 44 29% 25 - 34 35% 18 - 24 12% 0 - 17 5% www.bdrlondon.com source: Google Ad Planner
  • 5. How well educated are they? Graduate Degree Bachelors Degree Some College High School Less than HS diploma -10% 0% 10% 20% 30% 40% 50% 60% www.bdrlondon.com source: Google Ad Planner
  • 6. What is their household income? 45% 42% 40% 35% 30% 25% 22% 20% 15% 14% 10% 8% 7% 6% 5% 0% £0 - £15,000 £15,000 - £19,999 £20,000 - £24,999 £25,000 - £29,999 £30,000 - £49,999 £50,000 or more www.bdrlondon.com source: Google Ad Planner