Alilea Fitzgerald is a junior at Columbus South High School in Columbus, OH. After graduation she wants to pursue a career in forensic science. This is her first year competing in the BDPA IT Showcase. Her research was entitled, ‘Social Media: Let’s Get Conn_Ected’. Communication right now is the best way to get into people’s heads. Communication has been used by rulers to gain control and power and attention of the readers or listeners. Today we use social media to communicate, control, gossip and grab people’s attention with marketing. People can be anywhere in the world and look at Facebook, Twitter, Yahoo and so forth. Ms. Fitzgerald’s research gave information on how social media works, how it is used in society, its impact and the barriers that confront it in the future. Ms. Fitzgerald is another ‘future face of technology’ brought out into the world by the works of BDPA.

1. LET’S GET CON_NECTED
BY:
ALILEA N. FITZGERALD

2. • Here in my chart you
can see that from the
ages 13-64 the total
users is 146,267,580.
• The females use social
media the most with an
total of 79,598,380.
• The highest males users
between the ages 18-25
with the total of
23,004,960.
From ages 13-64

3. HISTORY
In 1995 there was a Newsweek article:
The Internet? (Curtis, 2011). This was
the new hype of the year. The web
already had one million social sites in
the year of 1997.
Friends Reunited remembered as the
first online social network, was founded
in Great Britain to relocate past school
pals.

4. The components of social media
include the Internet (Pc World
Communications 2012). The internet In
this day and age is a collection of
computer networks cooperating with
each other to exchange data.

5.  Efficiency  Brand Association
 Reputation  Long Term Revenue
 Differentiation  Environmental
 Risk Reduction Impact
 Client Retention  Economic
 Network Growth
Development
 Opportunity
 Immediate
Revenue Creation
 Building Trust
 Perception Shifting
 Innovation

6. Social media is used in society for
branding, networking, relationship,
trust building, and customer relations.
Branding is used in social media for a
personality, and it’s the job of
marketers to share that personality
through advertising, packaging, public
relations, customer service and, ideally,
every conceivable consumer touch point
available to them. Networking is used in
social media for the oldest form of
marketing (Johnson, 2012), but word of
mouth has taken on new meaning in
today's socially connected world, always
on the marketplace. Engaging in a
structured recommendation marketing
program offers marketers a fertile
ground to form key insights about your
brand and its connections with their
customers.

7. The impact on social media is anonymous
and hate; this is particularly evident on
Facebook, YouTube, and world star hip-
hop. For example when there is an
altercation and someone video records it
they can upload it to the internet and
everyone in the world can see it.Another
proven impact of social media is distraction
from your dreams and ambitions (Jordi,
2011). For example say that you’re
addicted to social media and you spend
most of your time on Facebook, twitter,
YouTube, world star hip-hop will not have
time for your dreams or family or what’s
important to you.

8. Social media research is a great addition
to the toolkit, but at the moment it
can’t: Read the whole internet. In 2010
the new scientist estimated that Google
sees only one in 500 of all the pages on
the Internet. (Poynter, 2012) It also can’t
identify the age, gender, and/or
geographic location of most of the people
whose comments they can reach. Another
barrier is that they can’t conduct
sentiment analysis with 90% + accuracy
that makes most conventional research
redundant.

9. The future for social media is that
Google, Facebook, twitter; amazon will
be collecting more information on its
user (Noff, 2012). For example the users
will have to provide an address, phone
numbers, likes, dislikes by them having
this information we will no longer have to
search information it will come to us just
by them going off of this information.
Another future fact is that brand names
have been very concerned with bringing
as many people as possible consumer
brands can now finally reap the fruits and
build social commerce stores where
Facebook users (all 700 Million of them)
can purchase products on their favorite
social network without needing to go to
any destination site.