1. Impact Image PRNorthwest Airlines Crisis Management PlanHypothetical Client Scenario and StrategyApril 14, 2009SPCM 481 – Cases and CampaignsDr. BardhanBill Cozzie, Ryan Ederer, Craig Ramsey, Dominique Wash
2.
3. The fifth largest airline in the world and was the first to ban smoking on its flights.
4. Each year it operates 1,500 flights to more than 1,000 destinations worldwide. These destinations include 120 countries on 6 continents transporting over 52 million passengers a year.
21. MAMA isn’t a large activist group and not well-known.
22. International regulatory organizations aren’t as concerned with the use of the drug as U.S. organizations, making it easier to control an International Media Crisis
72. Assist in removal of travel season suspensions and return to or near the average ticket sales of previous fiscal year.
73. Poll major news stations, especially ones that were heavily included and interested in the situation.
74. Detect the number of positive media that NWA has received following the implementation of the FAA partnership
75. Ideally we would like to have turned 75% of nationwide media into positive attention, rather than negative and also eliminate connection of flight attendant and NWA.
77. Will include several different aspects to be polled by consumers and the public which will be analyzed by our firm to give us a strong sense of public opinion