SlideShare a Scribd company logo

David Burnand CMO B2B Conference

ā€¢
ā€¢
Richard Brelet
Richard Brelet
TechnologyBusiness
1 of 27
Download to read offline
B2B CREATIVITY INTRODUCING THE BIG LONG IDEA
// But first a Gorillaā€¦
//
// FUNDAMENTALS Authentic / Differentiated / Relevant
// B2B needs BIG ideas
HR Staff Internal CI0 CEO Investors IT Manager Press IT People
PR Video Banners Tweets Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
PR Video Banners Tweets BIG IDEA Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
// B2B needs LONG ideas
BIG IDEA Blogs DM Mobile Emails ā€œIā€™ll have one of those please.ā€
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
// But content isnā€™t enough
Customer Services Sales Pre Sales CMO Finance Sales Support Product Development

Recommended

Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011pchandor
Ā 
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pcpchandor
Ā 
Social media reality check: ip does matter | buzzient
Social media reality check: ip does matter | buzzientSocial media reality check: ip does matter | buzzient
Social media reality check: ip does matter | buzzientTBJ Investments, LLC
Ā 
E Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time EnterpriseE Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time EnterpriseJohan Blomme
Ā 
Mobile payments will only be able to disrupt if user is king.
Mobile payments will only be able to disrupt if user is king. Mobile payments will only be able to disrupt if user is king.
Mobile payments will only be able to disrupt if user is king. Tieto Corporation
Ā 
Endpoints stki summit 2012-shahar geiger maor
Endpoints stki summit 2012-shahar geiger maorEndpoints stki summit 2012-shahar geiger maor
Endpoints stki summit 2012-shahar geiger maorShahar Geiger Maor
Ā 
Inter|section gateways
Inter|section gatewaysInter|section gateways
Inter|section gatewaysWayne Caswell
Ā 
Clear's view on the digital world
Clear's view on the digital worldClear's view on the digital world
Clear's view on the digital worldClear
Ā 

Recommended

Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011pchandor
Ā 
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pcpchandor
Ā 
Social media reality check: ip does matter | buzzient
Social media reality check: ip does matter | buzzientSocial media reality check: ip does matter | buzzient
Social media reality check: ip does matter | buzzientTBJ Investments, LLC
Ā 
E Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time EnterpriseE Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time EnterpriseJohan Blomme
Ā 
Mobile payments will only be able to disrupt if user is king.
Mobile payments will only be able to disrupt if user is king. Mobile payments will only be able to disrupt if user is king.
Mobile payments will only be able to disrupt if user is king. Tieto Corporation
Ā 
Endpoints stki summit 2012-shahar geiger maor
Endpoints stki summit 2012-shahar geiger maorEndpoints stki summit 2012-shahar geiger maor
Endpoints stki summit 2012-shahar geiger maorShahar Geiger Maor
Ā 
Inter|section gateways
Inter|section gatewaysInter|section gateways
Inter|section gatewaysWayne Caswell
Ā 
Clear's view on the digital world
Clear's view on the digital worldClear's view on the digital world
Clear's view on the digital worldClear
Ā 
In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...John Mancini
Ā 
Social business deepen engagement with customers partners and employees
Social business deepen engagement with customers partners and employeesSocial business deepen engagement with customers partners and employees
Social business deepen engagement with customers partners and employeesSergio Loza
Ā 
Creating A Training Digital Nervous System
Creating A Training Digital Nervous SystemCreating A Training Digital Nervous System
Creating A Training Digital Nervous SystemMzinga
Ā 
What is an information professional?
What is an information professional?What is an information professional?
What is an information professional?John Mancini
Ā 
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof AllerhedIBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Ā 
It in b (n)
It in b (n)It in b (n)
It in b (n)GTV
Ā 
Ibm connections4 webcast
Ibm connections4 webcastIbm connections4 webcast
Ibm connections4 webcastEmmarHoel
Ā 
Mobile Payments
Mobile PaymentsMobile Payments
Mobile PaymentsStarmark
Ā 
UPA Arizona Presentation: Designing web content to engage customers and incre...
UPA Arizona Presentation: Designing web content to engage customers and incre...UPA Arizona Presentation: Designing web content to engage customers and incre...
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
Ā 
Trends in Mobile BI
Trends in Mobile BITrends in Mobile BI
Trends in Mobile BIJean-Michel Franco
Ā 
Visible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, SofiaVisible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, SofiaIBS Bulgaria
Ā 
Deloitte Social Media Analytics Event: Insight through social analytics
Deloitte Social Media Analytics Event: Insight through social analyticsDeloitte Social Media Analytics Event: Insight through social analytics
Deloitte Social Media Analytics Event: Insight through social analyticskamalesl
Ā 
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability IssuesIntel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability IssuesUmair Mohsin
Ā 
Enterprise Apps Future State
Enterprise Apps Future StateEnterprise Apps Future State
Enterprise Apps Future StateBruce MacVarish
Ā 
Share point as your digital marketing platform
Share point as your digital marketing platformShare point as your digital marketing platform
Share point as your digital marketing platformINDUSA Technical Corp.
Ā 
Trends in business intelligence 2012
Trends in business intelligence 2012Trends in business intelligence 2012
Trends in business intelligence 2012Johan Blomme
Ā 
"Mobile value-chain" by Sundeep Gupta
"Mobile value-chain" by Sundeep Gupta"Mobile value-chain" by Sundeep Gupta
"Mobile value-chain" by Sundeep GuptaAbhilash Ravishankar
Ā 
Monitoring analytics workshop marshall sponder for london - march 26th prese...
Monitoring analytics workshop marshall sponder for london - march 26th prese...Monitoring analytics workshop marshall sponder for london - march 26th prese...
Monitoring analytics workshop marshall sponder for london - march 26th prese...Marshall Sponder
Ā 
Bigdata Final NSF I-Corps Presentation
Bigdata Final NSF I-Corps PresentationBigdata Final NSF I-Corps Presentation
Bigdata Final NSF I-Corps PresentationStanford University
Ā 
Michael Eckersley Selected Work
Michael Eckersley Selected WorkMichael Eckersley Selected Work
Michael Eckersley Selected WorkHumanCentered
Ā 
Selling tips in the hosted world
Selling tips in the hosted worldSelling tips in the hosted world
Selling tips in the hosted worldPartner Talk
Ā 
Enterprise Should Know Social Media is a CEO Problem
Enterprise Should Know Social Media is a CEO Problem Enterprise Should Know Social Media is a CEO Problem
Enterprise Should Know Social Media is a CEO Problem Social Samosa
Ā 

More Related Content

What's hot

In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...John Mancini
Ā 
Social business deepen engagement with customers partners and employees
Social business deepen engagement with customers partners and employeesSocial business deepen engagement with customers partners and employees
Social business deepen engagement with customers partners and employeesSergio Loza
Ā 
Creating A Training Digital Nervous System
Creating A Training Digital Nervous SystemCreating A Training Digital Nervous System
Creating A Training Digital Nervous SystemMzinga
Ā 
What is an information professional?
What is an information professional?What is an information professional?
What is an information professional?John Mancini
Ā 
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof AllerhedIBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Ā 
It in b (n)
It in b (n)It in b (n)
It in b (n)GTV
Ā 
Ibm connections4 webcast
Ibm connections4 webcastIbm connections4 webcast
Ibm connections4 webcastEmmarHoel
Ā 
Mobile Payments
Mobile PaymentsMobile Payments
Mobile PaymentsStarmark
Ā 
UPA Arizona Presentation: Designing web content to engage customers and incre...
UPA Arizona Presentation: Designing web content to engage customers and incre...UPA Arizona Presentation: Designing web content to engage customers and incre...
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
Ā 
Visible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, SofiaVisible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, SofiaIBS Bulgaria
Ā 
Deloitte Social Media Analytics Event: Insight through social analytics
Deloitte Social Media Analytics Event: Insight through social analyticsDeloitte Social Media Analytics Event: Insight through social analytics
Deloitte Social Media Analytics Event: Insight through social analyticskamalesl
Ā 
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability IssuesIntel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability IssuesUmair Mohsin
Ā 
Enterprise Apps Future State
Enterprise Apps Future StateEnterprise Apps Future State
Enterprise Apps Future StateBruce MacVarish
Ā 
Share point as your digital marketing platform
Share point as your digital marketing platformShare point as your digital marketing platform
Share point as your digital marketing platformINDUSA Technical Corp.
Ā 
Trends in business intelligence 2012
Trends in business intelligence 2012Trends in business intelligence 2012
Trends in business intelligence 2012Johan Blomme
Ā 
"Mobile value-chain" by Sundeep Gupta
"Mobile value-chain" by Sundeep Gupta"Mobile value-chain" by Sundeep Gupta
"Mobile value-chain" by Sundeep GuptaAbhilash Ravishankar
Ā 
Monitoring analytics workshop marshall sponder for london - march 26th prese...
Monitoring analytics workshop marshall sponder for london - march 26th prese...Monitoring analytics workshop marshall sponder for london - march 26th prese...
Monitoring analytics workshop marshall sponder for london - march 26th prese...Marshall Sponder
Ā 
Bigdata Final NSF I-Corps Presentation
Bigdata Final NSF I-Corps PresentationBigdata Final NSF I-Corps Presentation
Bigdata Final NSF I-Corps PresentationStanford University
Ā 
Michael Eckersley Selected Work
Michael Eckersley Selected WorkMichael Eckersley Selected Work
Michael Eckersley Selected WorkHumanCentered
Ā 

What's hot (20)

In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...
Ā 
Social business deepen engagement with customers partners and employees
Social business deepen engagement with customers partners and employeesSocial business deepen engagement with customers partners and employees
Social business deepen engagement with customers partners and employees
Ā 
Creating A Training Digital Nervous System
Creating A Training Digital Nervous SystemCreating A Training Digital Nervous System
Creating A Training Digital Nervous System
Ā 
What is an information professional?
What is an information professional?What is an information professional?
What is an information professional?
Ā 
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof AllerhedIBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof Allerhed
Ā 
It in b (n)
It in b (n)It in b (n)
It in b (n)
Ā 
Ibm connections4 webcast
Ibm connections4 webcastIbm connections4 webcast
Ibm connections4 webcast
Ā 
Mobile Payments
Mobile PaymentsMobile Payments
Mobile Payments
Ā 
UPA Arizona Presentation: Designing web content to engage customers and incre...
UPA Arizona Presentation: Designing web content to engage customers and incre...UPA Arizona Presentation: Designing web content to engage customers and incre...
UPA Arizona Presentation: Designing web content to engage customers and incre...
Ā 
Trends in Mobile BI
Trends in Mobile BITrends in Mobile BI
Trends in Mobile BI
Ā 
Visible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, SofiaVisible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, Sofia
Ā 
Deloitte Social Media Analytics Event: Insight through social analytics
Deloitte Social Media Analytics Event: Insight through social analyticsDeloitte Social Media Analytics Event: Insight through social analytics
Deloitte Social Media Analytics Event: Insight through social analytics
Ā 
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability IssuesIntel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Ā 
Enterprise Apps Future State
Enterprise Apps Future StateEnterprise Apps Future State
Enterprise Apps Future State
Ā 
Share point as your digital marketing platform
Share point as your digital marketing platformShare point as your digital marketing platform
Share point as your digital marketing platform
Ā 
Trends in business intelligence 2012
Trends in business intelligence 2012Trends in business intelligence 2012
Trends in business intelligence 2012
Ā 
"Mobile value-chain" by Sundeep Gupta
"Mobile value-chain" by Sundeep Gupta"Mobile value-chain" by Sundeep Gupta
"Mobile value-chain" by Sundeep Gupta
Ā 
Monitoring analytics workshop marshall sponder for london - march 26th prese...
Monitoring analytics workshop marshall sponder for london - march 26th prese...Monitoring analytics workshop marshall sponder for london - march 26th prese...
Monitoring analytics workshop marshall sponder for london - march 26th prese...
Ā 
Bigdata Final NSF I-Corps Presentation
Bigdata Final NSF I-Corps PresentationBigdata Final NSF I-Corps Presentation
Bigdata Final NSF I-Corps Presentation
Ā 
Michael Eckersley Selected Work
Michael Eckersley Selected WorkMichael Eckersley Selected Work
Michael Eckersley Selected Work
Ā 

Similar to David Burnand CMO B2B Conference

Selling tips in the hosted world
Selling tips in the hosted worldSelling tips in the hosted world
Selling tips in the hosted worldPartner Talk
Ā 
Enterprise Should Know Social Media is a CEO Problem
Enterprise Should Know Social Media is a CEO Problem Enterprise Should Know Social Media is a CEO Problem
Enterprise Should Know Social Media is a CEO Problem Social Samosa
Ā 
Bill Limond - The Independent CIO
Bill Limond - The Independent CIOBill Limond - The Independent CIO
Bill Limond - The Independent CIOGlobal Business Events
Ā 
Undestanding Social Business Strategy
Undestanding Social Business StrategyUndestanding Social Business Strategy
Undestanding Social Business StrategyDjalma Britto
Ā 
The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012
The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012
The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012Robin Bonn
Ā 
The Dubs - credentials 2011
The Dubs - credentials 2011The Dubs - credentials 2011
The Dubs - credentials 2011tobysharpe
Ā 
Intel's Global Approach to Scale Editorial and Content Planning
Intel's Global Approach to Scale Editorial and Content PlanningIntel's Global Approach to Scale Editorial and Content Planning
Intel's Global Approach to Scale Editorial and Content PlanningPam Didner
Ā 
The dubs credentials_uk_2011
The dubs credentials_uk_2011The dubs credentials_uk_2011
The dubs credentials_uk_2011tobysharpe
Ā 
BLUG IBM Sametime 8.5.2
BLUG IBM Sametime 8.5.2BLUG IBM Sametime 8.5.2
BLUG IBM Sametime 8.5.2Vincent Perrin
Ā 
Being Great Client for IT Cluster, Riga
Being Great Client for IT Cluster, RigaBeing Great Client for IT Cluster, Riga
Being Great Client for IT Cluster, RigaZigurds Zakis
Ā 
Fueling Innovation and Growth in the Cloud
Fueling Innovation and Growth in the CloudFueling Innovation and Growth in the Cloud
Fueling Innovation and Growth in the CloudIntuit Inc.
Ā 
ELCR juni 2012
ELCR juni 2012ELCR juni 2012
ELCR juni 2012TietoNL
Ā 
Can IT Really Impact Shareholder Value? A CIO Perspective
Can IT Really Impact Shareholder Value? A CIO PerspectiveCan IT Really Impact Shareholder Value? A CIO Perspective
Can IT Really Impact Shareholder Value? A CIO PerspectiveEvans Munyuki
Ā 
#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)Crexia
Ā 
Social Business Use Cases
Social Business Use CasesSocial Business Use Cases
Social Business Use CasesDjalma Britto
Ā 
AZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseAZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseRawn Shah
Ā 
Intra.net reloaded 2012 agenda
Intra.net reloaded 2012 agendaIntra.net reloaded 2012 agenda
Intra.net reloaded 2012 agendamarketingWEconect
Ā 

Similar to David Burnand CMO B2B Conference (20)

Selling tips in the hosted world
Selling tips in the hosted worldSelling tips in the hosted world
Selling tips in the hosted world
Ā 
Enterprise Should Know Social Media is a CEO Problem
Enterprise Should Know Social Media is a CEO Problem Enterprise Should Know Social Media is a CEO Problem
Enterprise Should Know Social Media is a CEO Problem
Ā 
Bill Limond - The Independent CIO
Bill Limond - The Independent CIOBill Limond - The Independent CIO
Bill Limond - The Independent CIO
Ā 
Undestanding Social Business Strategy
Undestanding Social Business StrategyUndestanding Social Business Strategy
Undestanding Social Business Strategy
Ā 
The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012
The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012
The Geeks shall Inherit the Earth - Academy of Marketing 4th July 2012
Ā 
The Dubs - credentials 2011
The Dubs - credentials 2011The Dubs - credentials 2011
The Dubs - credentials 2011
Ā 
Believe
BelieveBelieve
Believe
Ā 
Intel's Global Approach to Scale Editorial and Content Planning
Intel's Global Approach to Scale Editorial and Content PlanningIntel's Global Approach to Scale Editorial and Content Planning
Intel's Global Approach to Scale Editorial and Content Planning
Ā 
The dubs credentials_uk_2011
The dubs credentials_uk_2011The dubs credentials_uk_2011
The dubs credentials_uk_2011
Ā 
BLUG IBM Sametime 8.5.2
BLUG IBM Sametime 8.5.2BLUG IBM Sametime 8.5.2
BLUG IBM Sametime 8.5.2
Ā 
Being Great Client for IT Cluster, Riga
Being Great Client for IT Cluster, RigaBeing Great Client for IT Cluster, Riga
Being Great Client for IT Cluster, Riga
Ā 
Lfs Capabilities Hd
Lfs Capabilities HdLfs Capabilities Hd
Lfs Capabilities Hd
Ā 
Fueling Innovation and Growth in the Cloud
Fueling Innovation and Growth in the CloudFueling Innovation and Growth in the Cloud
Fueling Innovation and Growth in the Cloud
Ā 
ELCR juni 2012
ELCR juni 2012ELCR juni 2012
ELCR juni 2012
Ā 
Can IT Really Impact Shareholder Value? A CIO Perspective
Can IT Really Impact Shareholder Value? A CIO PerspectiveCan IT Really Impact Shareholder Value? A CIO Perspective
Can IT Really Impact Shareholder Value? A CIO Perspective
Ā 
#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)
Ā 
Binary Profile
Binary ProfileBinary Profile
Binary Profile
Ā 
Social Business Use Cases
Social Business Use CasesSocial Business Use Cases
Social Business Use Cases
Ā 
AZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseAZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the Enterprise
Ā 
Intra.net reloaded 2012 agenda
Intra.net reloaded 2012 agendaIntra.net reloaded 2012 agenda
Intra.net reloaded 2012 agenda
Ā 

Recently uploaded

šŸ¬ The future of MySQL is Postgres šŸ˜
šŸ¬ The future of MySQL is Postgres šŸ˜šŸ¬ The future of MySQL is Postgres šŸ˜
šŸ¬ The future of MySQL is Postgres šŸ˜RTylerCroy
Ā 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
Ā 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
Ā 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
Ā 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
Ā 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
Ā 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
Ā 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
Ā 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
Ā 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
Ā 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel AraĆŗjo
Ā 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
Ā 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
Ā 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
Ā 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
Ā 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
Ā 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
Ā 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
Ā 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
Ā 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
Ā 

Recently uploaded (20)

šŸ¬ The future of MySQL is Postgres šŸ˜
šŸ¬ The future of MySQL is Postgres šŸ˜šŸ¬ The future of MySQL is Postgres šŸ˜
šŸ¬ The future of MySQL is Postgres šŸ˜
Ā 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
Ā 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
Ā 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Ā 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Ā 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
Ā 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Ā 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Ā 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
Ā 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
Ā 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Ā 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Ā 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
Ā 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
Ā 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
Ā 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Ā 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
Ā 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Ā 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Ā 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Ā 

David Burnand CMO B2B Conference

  • 2. // But first a Gorillaā€¦
  • 3. //
  • 4. // FUNDAMENTALS Authentic / Differentiated / Relevant
  • 5.
  • 6. // B2B needs BIG ideas
  • 7. HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 8. PR Video Banners Tweets Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 9. PR Video Banners Tweets BIG IDEA Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 10. // B2B needs LONG ideas
  • 11. BIG IDEA Blogs DM Mobile Emails ā€œIā€™ll have one of those please.ā€
  • 12. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 13. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
  • 14. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
  • 15. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
  • 16.
  • 17. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
  • 18.
  • 19.
  • 20. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
  • 21.
  • 22. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
  • 23.
  • 24. // But content isnā€™t enough
  • 25.
  • 26.
  • 27. Customer Services Sales Pre Sales CMO Finance Sales Support Product Development