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Video Marketing Tips
The A to Z’s of Video Marketing




        How to Kill Your Competion:
         Video Marketing Tips from A to Z
            with Judy B and Peter Ivory
                                  September 24, 2010


                                  www.creative1.com	   Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




            Who is Your Audience?




                                  www.creative1.com	   Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




                                    Tell a Story
                                                                  Visual
                                      Emotional
                                  Engaging




                                      www.creative1.com	   Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




                                  www.creative1.com	   Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




        STAR
       How to be a

              Strategy Time                     Actions




                                  www.creative1.com	
                                                                  Results




                                                       Completely Creative
Video Marketing Tips




          ABC
The A to Z’s of Video Marketing



                     Audience                                            Credible
                                               Brand
                     Audio                                               Clear Story
                                               Benefits
                     Attitude                                            Consistent
                                               Brief
                     Action                                              Channels
                                               Broadcast
                     Appearance                                          Cameras
                                               Blog
                     Animoto                                             Camtasia




          DE F       Distribute
                     Demonstrate
                     Downloadable
                                               Easy
                                               Edutainment
                                               Editing




                                    www.creative1.com	
                                                                         Free
                                                                         Fresh
                                                                         FAQ’s
                                                                         Facebook
                                                                         Final Cut




                                                          Completely Creative
Video Marketing Tips




           GH I
The A to Z’s of Video Marketing



                                                                           Intimate
                      Google Juice
                                                  How-to                   iMovie
                      Give Away
                                                  Helpful                  iTunes
                      Get Attention
                                                  High Touch               iPhone
                      Green Screen
                                                                           iPad




           J KL       Just-in-Time
                      Jump In Now
                      Jing
                                                 Key words
                                                 Kinesthetic
                                                 Killer




                                      www.creative1.com	
                                                                           Lighting
                                                                           Likeable
                                                                           Lively
                                                                           LinkedIn




                                                            Completely Creative
Video Marketing Tips




      MN O
The A to Z’s of Video Marketing



                     MP3/MP4
                                              Narrow cast
                     Memorable                                          Often
                                              Natural
                     Message                                            Opportunity
                                              New
                     Microphone                                         Organized
                                              Nurturing
                     Movie Maker




      P Q
                     Personality              Promote
                     Professional
                                                                       Quicktime
                     Profile
                                                                       Quintessential
                     Production
                                                                       Quality
                     Prezi




                                    www.creative1.com	    Completely Creative
Video Marketing Tips




          RST
The A to Z’s of Video Marketing



                                             Stories                   Testimonials
                      Rapid                  Script                    Targeted
                      Reality                Share                     Tripod
                      Relevant               Samples                   Tips
                      Results                Strategy                  Time




          U VW
                      Replay                 Slideshare                Techsmith
                                             Smart Phones              Tubemogul



                                                                       Woo
                     User Focus              Variety
                                                                       Who
                     Unexpected              Voice
                                                                       Welcome
                     Upbeat                  Views
                                                                       Wardrobe
                     Upload                  Vimeo




                                  www.creative1.com	    Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




            XYZ  X marks the Spot




                                    •
                                            You
                                            YouTube
                                            Yelp
                                                                       Zany
                                                                       Zealousness
                                                                       Zenith




                                    www.creative1.com	   Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




                                  Peter Ivory
                                   Studio Arts Productions
                                      pivory@well.com
                                        415-599-6355




                                     www.creative1.com	   Completely Creative
Video Marketing Tips
The A to Z’s of Video Marketing




                             Judy Baker
                    Your Guide on the Path to Profits
                            707 938 2586
                                  www.creative1.com	   Completely Creative

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Video handouts

  • 1. Video Marketing Tips The A to Z’s of Video Marketing How to Kill Your Competion: Video Marketing Tips from A to Z with Judy B and Peter Ivory September 24, 2010 www.creative1.com Completely Creative
  • 2. Video Marketing Tips The A to Z’s of Video Marketing Who is Your Audience? www.creative1.com Completely Creative
  • 3. Video Marketing Tips The A to Z’s of Video Marketing Tell a Story Visual Emotional Engaging www.creative1.com Completely Creative
  • 4. Video Marketing Tips The A to Z’s of Video Marketing www.creative1.com Completely Creative
  • 5. Video Marketing Tips The A to Z’s of Video Marketing STAR How to be a Strategy Time Actions www.creative1.com Results Completely Creative
  • 6. Video Marketing Tips ABC The A to Z’s of Video Marketing Audience Credible Brand Audio Clear Story Benefits Attitude Consistent Brief Action Channels Broadcast Appearance Cameras Blog Animoto Camtasia DE F Distribute Demonstrate Downloadable Easy Edutainment Editing www.creative1.com Free Fresh FAQ’s Facebook Final Cut Completely Creative
  • 7. Video Marketing Tips GH I The A to Z’s of Video Marketing Intimate Google Juice How-to iMovie Give Away Helpful iTunes Get Attention High Touch iPhone Green Screen iPad J KL Just-in-Time Jump In Now Jing Key words Kinesthetic Killer www.creative1.com Lighting Likeable Lively LinkedIn Completely Creative
  • 8. Video Marketing Tips MN O The A to Z’s of Video Marketing MP3/MP4 Narrow cast Memorable Often Natural Message Opportunity New Microphone Organized Nurturing Movie Maker P Q Personality Promote Professional Quicktime Profile Quintessential Production Quality Prezi www.creative1.com Completely Creative
  • 9. Video Marketing Tips RST The A to Z’s of Video Marketing Stories Testimonials Rapid Script Targeted Reality Share Tripod Relevant Samples Tips Results Strategy Time U VW Replay Slideshare Techsmith Smart Phones Tubemogul Woo User Focus Variety Who Unexpected Voice Welcome Upbeat Views Wardrobe Upload Vimeo www.creative1.com Completely Creative
  • 10. Video Marketing Tips The A to Z’s of Video Marketing XYZ X marks the Spot • You YouTube Yelp Zany Zealousness Zenith www.creative1.com Completely Creative
  • 11. Video Marketing Tips The A to Z’s of Video Marketing Peter Ivory Studio Arts Productions pivory@well.com 415-599-6355 www.creative1.com Completely Creative
  • 12. Video Marketing Tips The A to Z’s of Video Marketing Judy Baker Your Guide on the Path to Profits 707 938 2586 www.creative1.com Completely Creative