Bringing science to the art of marketing

1. LEVERAGING DIGITAL MARKETING AND SOCIAL
MEDIA
Event Date: 13-15 Apr 2011
Location: Amsterdam, The Netherlands

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7. Our world is becoming
INSTRUMENTED
We now have the ability to measure, sense and see the exact
condition of everything.
Our world is becoming
INTERCONNECTED
People, systems and objects can communicate and interact with
each other in entirely new ways.
Virtually all things, processes and ways
of working are becoming
INTELLIGENT
We can respond to changes quickly and accurately, and get better
results by predicting and optimizing for future events.
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19. Customer
Experience
Marketing
Processes
Customer
Data
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23. Sources: ROI Research for Performance 2010, Yankelovich,
2010 IBM CEO Study
January 2009 “Marketing Technology Adoption 2009”, Forrester Research
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36. Visit us at TheCMOSite.com
connect with me through
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