1) The document discusses games and interactive entertainment, focusing on the future of gaming, how gaming has grown up, game technology, and getting more girls involved in gaming. 2) It provides an overview of the growth of gaming from early arcade games to modern console and online games. 3) The document outlines game infrastructure architecture and discusses 3D virtual worlds and their potential applications beyond traditional games in areas like commerce, collaboration, education and training.

1. Games & Interactive Entertainment
GIRLS
Marcel Baron, Emerging Business 24 May 2007 © 2007 IBM Corporation

2. Games & Interactive entertainment
Movie File insert leaf1_edit.wmv
© 2007 IBM Corporation
Emerging Business 24 May 2007

3. Games & Interactive entertainment
AGENDA
 Game Tomorrow
 Gaming Grows up
 Game Technology
 Girls, Get in the Game
© 2007 IBM Corporation
Emerging Business 24 May 2007

4. Games & Interactive entertainment
Game Tomorrow
Who?
Target
E-learning
Serious
Group?
Game
Girls/ Boys?
Business Model
PC,
Entertainmen
t Console,
Subscription
PrePaid Mobile Console,
Play For Free
Phone
MMOG
RPG, Shooter, Strategy
COMMERCE Technical Simulation, Action, Adventure
ADVERTISEMENT
Choices
Gameplay
Chipset
IBM Cell Develop story
Design
PS3
Business Process
Characters
Xbox Powerchip
(IP)
Program
Host or Build WII
Game c++
Infrastructure
© 2007 IBM Corporation
Emerging Business 24 May 2007

5. Games & Interactive entertainment
Game Tomorrow
Game Market Opportunity and who’s playing
© 2007 IBM Corporation
Emerging Business 24 May 2007

6. Games & Interactive entertainment
© 2007 IBM Corporation
Emerging Business 24 May 2007

7. Games & Interactive entertainment
Gaming Grows Up
The Greatest Hits
 Electronic Games Arcade
Space Invaders (1978)
 Computer
 Console Games MICROSOFT XBOX 360
1. Gears of War
2. Dead Rising
Donkey Kong (1980)
3. Saints Row
4. Battle for Middle Earth 2
5. Prey
Pac-Man (1980)
SONY PLAYSTATION 3
1. Resistance: Fall of Man
 Spacewar (1962) 2. Ridge Racer 7
3. Rainbow Six: Vegas
 Doom (1993) 4. Call of Duty 3
5. Tony Hawk Project 8
 Myst (1993)
NINTENDO WII
Odyssey/Pong (1972)
 Pokemon (1996) 1. Legend of Zelda
2. Warioware: Smooth Moves
 Grand Theft Auto (1997) 3. Rayman Raving Rabbids
4. Trauma Center: Second Opinion
 The Sims (2000) 5. Downhill Jam
© 2007 IBM Corporation
Emerging Business 24 May 2007

8. Games & Interactive entertainment
Gaming Grows Up
Game Makers
File insert - Game Makers & Women.wmv
Game Makers & Women.wmv
© 2007 IBM Corporation
Emerging Business 24 May 2007

9. Games & Interactive entertainment
Gaming Grows Up
Game Makers
 Top selling computer games take up to 3 years to
complete and can cost as much as $25 M to
produce
Our solutions are all built on open standards
Microprocessors
Hardware
Middleware
Services
Partners
OGSI
© 2007 IBM Corporation
Emerging Business 24 May 2007

10. Games & Interactive entertainment
Gaming Grows Up
Massive, Multiplayer, online, IBM References
Attitude Studios
© 2007 IBM Corporation
Emerging Business 24 May 2007

11. Games & Interactive entertainment
Game Technology
© 2007 IBM Corporation
Emerging Business 24 May 2007

12. Games & Interactive entertainment
Six Zone Games Infrastructure Architecture
Lobby Zone: The entry point into the
game provider’s site
Community Zone: Gamer-accessible
Lobby Zone
services and information outside
Security
the game itself
Security
Game Zone: Servers and
infrastructure to support the game
Community Zone Game Zone
Infrastructure Zone: Middleware and
Security
Systems for the complete
infrastructure
Back-Office Zone: Business-related
systems
Infrastructure & Storage Zone
Security
Development Zone: Systems and tools
to develop and test the game
Security
Back-Office Zone Development Zone
© 2007 IBM Corporation
Emerging Business 24 May 2007

13. Games & Interactive entertainment
Game Technology – 3D & Virtual Worlds
 Once upon a time, virtual
worlds were the domain of
gamers …
The Future Virtual IBM Business Center
Times have changed and virtual worlds are
expanding in subscriptions and beyond traditional
games …
© 2007 IBM Corporation
Emerging Business 24 May 2007

14. Games & Interactive entertainment
Immersive Worlds + 2-D Web Evolve to a 3-D Net
© 2007 IBM Corporation
Emerging Business 24 May 2007

15. Games & Interactive entertainment
Imagine the Internet with Highly Immersive,
Visual Components and Social Interactions
 3-D online spaces where
your “avatar”
can walk around in a real
life setting
 Build virtual buildings and
machines, socialize and
exchange ideas with
others – even do business
…satisfying two key aspects of being human:
our innately social and visual natures …
© 2007 IBM Corporation
Emerging Business 24 May 2007

16. Games & Interactive entertainment
Early Virtual Worlds Business Applications
Collaboration
Commerce
and Events
Education Other
and Training
Emerging
Applications
© 2007 IBM Corporation
Emerging Business 24 May 2007

17. Games & Interactive entertainment
Girls, Get in the Game
 DIVERSITY@IBM
© 2007 IBM Corporation
Emerging Business 24 May 2007