We asked three, in-the-trenches CMGRs to weigh in on this ever-changing role, and how it's impacting social business. Free a free replay of the webinar visit: http://www.b2socialmedia.com/cmgr/

1. Community
ManagersThe MUST-HAVE Traits of Today’s CMGRs
Think Conversation, Not #ThinkConversation

2. • Today’s Hashtag: #ThinkConversation
• Share tips and tidbits from this webinar
(using #ThinkConversation) on Twitter
Think Conversation, Not #ThinkConversation
Shout & Share!

3. Brooke Ballard = B Squared
Brooke Ballard
Founder & Chief Social Strategist
B Squared Media, LLC
@B2MediaLLC
@madSMscientist
www.fb.com/B2socialmedia
Think Conversation, Not #ThinkConversation

4. The B2 Brand
• Currently working with public & National B2B
brands
• One International B2B brand
• Focus on conversions & sales through strategic
Content Marketing
• Emphasis on CONVERSATION & CONVERSION
Think Conversation, Not #ThinkConversation

5. Our CMGR Panel
Jonathan ‘Brew’
Brewer Rachel Samara Carrie Keenan
@HouseOfBrew @CarrieJKeenan@RachelSamara

6. Today’s Takeaways:
Think Conversation, Not #ThinkConversation
CMGR
Stats
CMGR
must-have
traits
Top tips
for CMGRs
Q&A Panel
with our
CMGRs

7. POLL QUESTION:
Think Conversation, Not #ThinkConversation
Are you a CMGR
or someone who
manages social
media accounts?
Yes!
I think so, but
I’m not sure.
No.

8. Quick Stats
What IS a Community Manager?!
Think Conversation, Not #ThinkConversation

9. 2013 CMGR Report
Think Conversation, Not #ThinkConversation

10. Hours Worked & Salary
Think Conversation, Not #ThinkConversation
View the entire pin: socialfresh.com/CM2013

11. SKILLS
What are the top traits for CMGRs?
Think Conversation, Not #ThinkConversation

12. TOP TRAITS …
Think Conversation, Not #ThinkConversation

13. According to Carrie
1. Flexibility
2. Awareness
3. Ability to multitask
Think Conversation, Not #ThinkConversation

14. According to Brew
1. Empathy
2. Patience
3. Ability to adapt quickly
Think Conversation, Not #ThinkConversation

15. According to Rachel
1. Intuitive; knows brand
& audience
2. Trend spotter
3. Adaptive
Think Conversation, Not #ThinkConversation

16. ADVICE
What are your top tips for CMGRs?
Think Conversation, Not #ThinkConversation

17. From Carrie
1. Need to understand
voice 1st
2. Absorb everything
about community
3. Collaboration &
teamwork
Think Conversation, Not #ThinkConversation

18. From Brew
1. Don’t feed the “trolls”
2. Develop a calendar
3. Peek in on community
(even when not
interacting)
Think Conversation, Not #ThinkConversation

19. From Rachel
1. Listen!
2. If you can’t be first, be
ORIGINAL
3. Always practice
branding
4. BONUS: Prepare
Think Conversation, Not #ThinkConversation

20. Q&A PANEL
What questions do you have?
Think Conversation, Not #ThinkConversation

21. Want More?
• B2 Blog
– www.b2socialmedia.com/blog
• One-on-one social help from B2:
– Social Audit
– Social Mentoring
– Social Management
Think Conversation, Not #ThinkConversation

22. Thank You!
Think Conversation, Not #ThinkConversation