Ellisons, the UK’s leading supplier to the hair and beauty industry (a small business audience, with all target companies less than 20 employees) wanted to increase online revenue and nurture customer engagement. The Crocodile defined social media as the right strategy for this small business audience and was appointed to create and deliver a piece of transformational work that would embed social media into Ellison’s marketing and communications.

1. Fiona Stevens

3. Increase traffic to website
Increase online sales revenue
by 50% in 6 months

4. Hair and 18-45 salon owners
Females beauty
Tet illuptasitis salon managers/buyers
Ut undam comnit rersperum
Alit excea verroroque verum
Hair andinvolvediunt berfernate
Actively beauty in social media
SOCIAL MEDIA
Hairdressers rentingas an access tool
Using smartphones chairs in salons
Sole traders running mobile businesses
Less responsive to email/DM

6. ngagement
nablement

10. CONTENT IS KING

15. #Hotoffer
#win
#waxwednesday
#AskEllisons
#hairtoday

16. Online sales
values up 71%
January Sale
Website
traffic up 36% uplift
Incremental 44% 84 %
Facebook
ROI of Increase
1534%
in number
of businesses
ordering online
3rd biggest
site
referrer

17. “TRANSFORMATION TO SOCIAL”