Brand valuation white paper. The article discusses brand worth, brand equity research and how brands are accounted for on the balance sheet.
Lessons learned from the consumer world can and should equally apply to B2B branding, since business-to-business brands also have qualities that carry brand value.
10. Thank you for reading our White Paper on Brand
Valuation Methods and Brand Equity Research.
Page
10 To access further white papers and publications by
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