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Lead Generation Ins & Outs Julian Archer

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B2B Marketing Forum
B2B Marketing Forum

De ins en outs van ‘leads’ in de praktijk Een presentatie, waarin er gewerkt wordt en gesproken wordt over praktijkvoorbeelden van leads genereren en nurturing.

Business
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Julian Archer Marketing Director Lawson Software j u [email_address] +31 653392741
Agenda Context – Lawson Background Market Data & Segmentation Ins & Outs of Lead Gen & Nurturing Measurement
[object Object],[object Object],[object Object],1,972 Customers 1,843 Customers 329 Customers AMERICAS EMEA ASIA-PAC Lawson Corporate Overview ,[object Object],[object Object],[object Object],3 rd largest public ERP software company
Lawson Business Unit Model Global Professional Services Marketing & Product Management Global Support Development Shared G&A Services ASIA PACIFIC CHANNELS & EMERGING MKT FOOD & BEVERAGE FASHION ESM & R MFG & DIST SERVICE INDUSTRIES PUBLIC SECTOR SHCM HEALTHCARE
Uniquely Identified High Value Relatively Complex Long Life Ongoing Maintenance Contracts Documented History Business to Business EQUIPMENT FOCUS
Construction, Mining & Ag Equipment Material Handlers & Industrial Medical & Laboratory Devices Transportation MRO Target
Market Data & Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Data & Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solution Brochures Construction Oil Field Services Medical Material Handlers
Lead Generation & Nurturing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Generation & Nurturing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Equipment Dealer campaign Step 1 & 2 – DM & e-shots – Final all in English French & German (Examples in mix of languages shown)
Equipment Dealer Campaign – Downloads Step 1 & 2 – all in English French & German (Examples in mix of languages shown)
Equipment Dealer pURL Landing page – English, French & German
Web Banners & Form based Landing Page
Video Letter eShot examples
http://equipment.lawson.com

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Editor's Notes

  1. New model allow us to : Deepen our industry knowledge to offer you better expertise/solution Bringing the strength of the complete organization toward our target markets holistic customer view “sell and deliver” self regulating system Bringing our customers closer to their peers for best practice exchanges etc…